Applies to Movie and TV avails
EMA requirement: Required
Google requirement: Required
EMA requirement: Required
Google requirement: Required
About this column
This column determines when an avail starts under a specific combination of country, quality, and pricing in the "YYYY-MM-DD" or "ISO (8601)" Date+Time format.
For the date only "YYYY-MM-DD" format, "00:00:00" in the first time zone in the corresponding territory is assumed.
For date and time, use the "YYYY-MM-DDTHH:MM:SS" format. Applying a time zone can be done by adding an offset value after the timecode.
Possible formatting options for adding an offsets are:
- "YYYY-MM-DDThh:mm:ssZ" - The value "Z" represents UTC
- "YYYY-MM-DDThh:mm:ss+hh:mm" - The value applied to "hh:mm" indicates the time offset from UTC for a particular place and date.
If the time zone is absent, the first time zone in the corresponding territory is assumed.
Additional Google requirements
If a title’s availability has not been determined by the time of order, use the date "2036-01-02" as a placeholder. "TBD" is currently not an acceptable value per the current EMA spec.Best practices
- A date value must be provided, even when updating non-date specific information.
- If you are processing a new avail window as a "full extract", and want the existing windows to remain in our system, dates should be provided for each pricing item.
Common mistakes
- Using a date format that is not "YYYY-MM-DD" or "YYYY-MM-DDTHH:MM:SS".
- Putting a start date after the end date.
- Using "YYYY-MM-DDTHH:MM:SS" without a "T" between the date and time.