Google Ads features in Search Ads 360

Last updated May 13, 2019

The following lists the Google Ads features that Search Ads 360 supports, unsupported features, and any available workarounds.

Supported Google Ads features

Campaigns

Ad groups

Ads

Keywords

URL management

Targeting and bid adjustments

Extensions

Bid automation

  • Apply a Search Ads 360 bid strategy in campaign and ad group settings, or apply to keywords.
  • Google Ads portfolio and standard bidding strategies and Enhanced CPC feature: 
    • Maximize Clicks
    • Target CPA 
    • Target ROAS
    • Target Search Page Location
    You shouldn't use Google Ads portfolio bid strategies and Search Ads 360 bid strategies together.

Reporting

 

Unsupported Google Ads features

Engine accounts

  • Automated rules
  • Master account-level tagging and tracking
  • Account alerts

Campaigns

  • TrueView video campaigns
  • Custom ad scheduling
  • Frequency capping for Display
  • IP exclusions
  • Shared budgets: Search Ads 360 will sync in shared budget values. However, the campaigns that share the budget will each display the total budget in the Daily Budget field. Also, if you edit the Daily Budget field in Search Ads 360 for one of the shared campaigns, that will become the new shared budget for all the campaigns in Google Ads. However, in Search Ads 360, the displayed daily budgets of the other campaigns will not be updated until you run a sync. For example:
    1. In Google Ads, Campaign 1 and Campaign 2 have a shared budget of $100.
    2. In Search Ads 360, you run a sync.
    3. In Search Ads 360, the Daily Budget field displays a value of $100 for each of Campaign 1 and Campaign 2. In reality, they are sharing a pooled budget of $100.
    4. In Search Ads 360, you change the Daily Budget of Campaign 1 to $150. In Google Ads, $150 becomes the new shared budget for Campaign 1 and Campaign 2. The Daily Budget is still displayed as $100 for Campaign 2 in Search Ads 360.
    5. In Search Ads 360, you run a sync.
    6. In Search Ads 360, the Daily Budget value for Campaign 2 is updated to $150.
    You can add the Shared budget column to a report to identify campaigns that use shared budgets.
  • Drafts and experiments cannot be created from Search Ads 360. If you create a draft in Google Ads, changes you make to the draft do not appear in Search Ads 360 until you apply the draft and sync in the change. If you create an experiment in Google Ads and sync your account with Search Ads 360, the experiment will appear in Search Ads 360 as a new campaign. Learn more
  • Local campaigns

Ads

Keywords

  • Final mobile URL (Use ifmobile/ifnotmobile URL parameters instead.)
    If you create Final Mobile URLs in Google Ads, Google Ads uses the Final Mobile URL for mobile devices even if the landing page URL contains {ifmobile} parameters. Search Ads 360 can sync ads, keywords, or other items with a Final Mobile URL but cannot manage or display the Final Mobile URL. Clicks on Final Mobile URLs are included in Search Ads 360 reports, and device segments and dimensions correctly attribute mobile traffic to mobile devices.
  • Multiple final URLs 

Targeting

Extensions

  • Review extensions
  • Structured snippet extensions
  • Consumer ratings annotations
  • Seller rating annotations
  • Ad extensions that you upload from an Google Ads business data feed. Search Ads 360 does support ad extensions that Google Ads adds to your business data. For example, sitelinks that you create in Search Ads 360 or Google Ads will appear in the "Main sitelink feed" and are supported by Search Ads 360. Sitelinks that you upload through a separate business data feed are not visible in Search Ads 360.
  • Price extensions
  • Message extensions
  • Promotion extensions

Bid automation

Reporting

  • Reporting at the keyword level:
    • "All conversions" (supported at the ad group level or higher)
  • Attribution reports
  • Quality score: 
    • Daily history (Quality score (current) column in Search Ads 360 cannot be segmented by date) 
    • Component scores, such as ad relevance, expected CTR, and landing page experience
    This isn't a complete list of unsupported metrics.
    For a list of supported metrics, see the Reporting columns article.
  • Labels that you apply in Google Ads do not appear in Search Ads 360.
    Use Search Ads 360 labels or business data for Search Ads 360 reports and Google Ads labels for reporting within Google Ads. 

Next steps

Create a Google Ads engine account in Search Ads 360.

Was this helpful?
How can we improve it?