Create and manage Google Ads proximity targets in Search Ads 360

About Google Ads proximity targets

In a Google Ads campaign, you can set up a radius around a specific location and adjust bids when customers search from a location or express interest in a location that's within the radius. For example, you can target one of your business locations, a popular tourist location, an airport, or other locations where people are likely to be searching for your goods or services.

You can set up more than one radius to bid higher as customers are closer to one of your locations. For example, if your keyword bids are set to $1, you can target a radius of 5 miles around a business location and increase your bid by 50% for that radius, with a resulting bid of $1.50. You could then target a smaller, separate radius of 3 miles around a location and increase your bid by 75%, with a resulting bid of $1.75.

Similar to proximity targeting, location-extension targeting can also adjust bids when customers search from a location or express interest in a location. However, location-extension targeting is available only if you have set up location extensions and only for business locations in a Google My Business account.

You can create proximity targets in Search Ads 360 or create them in Google Ads and sync them into Search Ads 360.

Viewing metrics for geographic areas

If auto-tagging is enabled in Google Ads, Search Ads 360 reports metrics for your proximity targets, and  metrics for granular geographic areas, such as postal codes and city neighborhoods. You can also view metrics for your proximity targets in Google Ads.

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Create proximity targets.
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