Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Create and report on Google Ads geographic location targets

About geographic location targets in Google Ads

Ads in your Google Ads campaigns are eligible to display in any location around the world. If you want your ads to appear only in specific locations, you can select the city, province, or region by specifying geo codes or postal codes and adjusting bids for the area. You can also use the geo codes and postal codes to exclude locations by city, province, region, metro code or postal code.

You can use geo codes to specify an entire country, specific regions within a country (such as a province or state), city, or US metro area. You can also target specific postal codes in the US, UK, Germany, or India.


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