Create and report on Google Ads dynamic search ads in Search Ads 360

About Google Ads dynamic ad groups in Search Ads 360

Google Ads dynamic search ads

Formerly, you could create dynamic search ads in any Google Ads ad group if the campaign was set up for dynamic search ads. Now, Google Ads has added a dynamic ad group that is dedicated to dynamic search ads. That is, a dynamic ad group can contain only dynamic search ads. The original, now known as standard ad group, still remains for other types of ads such as call-only ads and text ads.

Because dynamic search ads are trigged by dynamic ad targets and not keywords, keywords aren't necessary in dynamic ad groups.

Dynamic search ads and dynamic ad groups can only be created in Google Ads campaigns that are set up for dynamic search ads.

Supported dynamic ad group features in Search Ads 360

Unsupported features

The following Search Ads 360 features aren't supported for Google Ads dynamic ad groups.

  • Apply Search Ads 360 bid strategies. Search Ads 360 bid strategies can't be applied or inherited by dynamic ad groups.
  • Apply Google Ads portfolio bid strategies. Google Ads bid strategies can't be applied or inherited by dynamic ad groups.
  • Dynamic ad groups aren't copied during the campaign copy process.
  • Bulksheet uploads of dynamic ad groups.

 

Was this article helpful?
How can we improve it?