Shared budget column

Displays Yes if the campaign budget in Google Ads or Microsoft Advertising is managed by a shared budget.

Displays No if a Google Ads or Microsoft Advertising daily campaign budget isn't managed by a shared budget.

The engine automatically adjusts how your budget is spent across its campaigns to optimize performance. Shared budgets can be set in the engine account. You can't set up a shared budget in Search Ads 360.

 

Add this column to a report

1. Navigate to an advertiser.
2. Click the Campaigns tab.
3. Select a date range.
4. Above the reporting table, click the Columns button.
5. In the search box, type Shared budget.
6. Click the + sign to add the column to the Selected columns list.
7. Optional, drag the column to position it in the reporting table.
8. Click Apply.