Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Report on Google Ads conversions

Report on Google Ads cross-device, cross-browser, and other types of conversions

Google Ads conversion tracking can report the number of conversions that started on one device or browser and complete on another, as well as conversions that occur from phone calls, web applications (in-app), and in-store visits. In Google Ads, all of these conversions are combined together in the "All conversions" column. In the new Search Ads 360, you can view the number of "All conversions" reported by Google Ads. In addition, the new Search Ads 360 breaks out the cross-device and cross-environment conversions into a separate reporting column. 

Add cross device conversions columns to a report

  1. Sign in to your new Search Ads 360.
  2. To add the cross device conversions columns at the account level, in the left page menu, click Accounts to expand the section.
  3. On page menu, click Campaigns, Ad groups, or Product groups to display the required page.
  4. Click "Columns"  A picture of the Google Ads columns icon .
  5. Expand the "Conversions" section.
  6. Click all check boxes labeled "Cross-device”.
  7. Click Apply.
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