Responsive search ads (RSAs) use machine learning to automate creating ads. Using RSAs, you write one large set of ad copy, and let machine learning figure out the right message for your audience.
How RSAs work
Using a large set of ad copy that you provide, Google Ads combines your ad copy into single ads that are likely to perform well. These ads are then tested, and only the best performing combinations are served. RSAs streamline the process of writing ads, and improve the reach of your ads by ensuring that they are as relevant as possible to your audience.
You can edit RSAs using bulk edits, scheduled edits, and automated rules.
What’s different about RSAs
- Campaign copy. You can’t copy RSAs into non-Google Ads engine accounts.
- New columns for RSAs in bulksheets. See Bulksheet columns for creating responsive search ads for details.
- Reporting. RSAs give you the ability to report on combinations, assets, or the RSA as a whole.
You lose many of the benefits of RSAs by pinning. As such, Search Ads 360 recommends not pinning unless absolutely necessary.
Pinning ad copy ensures that it will only show in the position that you specified. You have the option of pinning 0 or more assets. If you must pin, a few possible cases are outlined below:
- Pinning 0 assets allows the components to rotate into an optimally performing ad (recommended).
- Pinning 2 or more assets to one position means that all ads will contain one of the pinned assets in the position you specified. This gives you some control, while still allowing the algorithm to optimize your ad copy.
- Pinning 1 asset to a position ensures that all ads will contain the asset in the position you specified (not recommended).