Report on Google Ads store visit conversions

If your business meets certain requirements, you can set up a store visit conversion tracker in Google Ads to gain insights into how your search ads impact your in-store conversions. 

In Search Ads 360, you can report on store visit conversions by adding a custom Google Ads store visit conversions column to a report and applying one of the following performance metrics:

In Google Ads, store visits are reported in the  "All conversions" column. Learn more about "All conversions" and how to report on store visits in the Google Ads help center.

Add a store visit column to a report

  1. Navigate to an advertiser, Google Ads engine account, or Google Ads campaign.
  2. Click the Engine accounts, Campaigns, Ad groups, Keywords, or Ads tab.
  3. Select a time range.
  4. Click the Columns button above the performance summary graph.
  5. Under Available columns, click ▸Custom conversions, and then click Google Ads.
  6. Under the Search box, click +New column.
  7. Type a name for the column.
  8. In the list of Google Ads conversion trackers, next to Store_visits, click  Select and move right arrow (move right arrows) to add the conversion tracker to the Selected Google Ads conversion trackers list.

  9. Next to Metric, click ▾ (down arrow) to display the list of Google Ads conversions. Then click AW all conv, or one of the other metrics that include AW all conv.
  10. Click Save.
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