About version history

When you edit an ad and save it, you create a new version of your ad. Version history lets you go back and see previous versions of your ad, as well as data on how those ads performed.

This article explains the benefits of version history and how to view version history for your ads.

How it works

When you edit an ad, such as change the final URL, you can see the old version of the ad by looking at its version history.

Version history includes the dates each version was edited, how long that version was in place for, and what changed.

The information about how long the version was in place can include review periods, or periods where the ad wasn’t showing, for example, because it was paused.

You can download a CSV report of your ad's version history.

Keep in mind

  • Before your new ads start running, they’ll go through the ad approval process, which can take up to one business day.

How to see an ad’s version history

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the "Appearance" icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.
  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Campaigns drop down in the section menu.
  3. Click Ads.
  4. Find the ad you want to see version history for.
  5. Click the pencil icon Editto the right of your ad, and select See version history.

In the ads table, you'll see data on how different versions of your ad performed.


To test how well different versions of your ad perform simultaneously, create new ads (Google Ads automatically shows better-performing ads more often by default.) This way, your original ad will keep running while you see how your new ad versions perform.

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