Create a manual campaign

Create a manual campaign

Manual campaigns use keywords to display text ads. To create a manual campaign:

  1. Navigate to the engine account that will contain the campaign.
    The new campaign will serve ads only on the engine account's search engine.

    Steps for navigating to an engine account
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the Agency list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the Advertiser list, click on the advertiser that contains the engine account.

    5. In the Account list, click on the engine account.

    6. Click Apply or press the Enter key.

    Search Ads 360 displays the engine account page.

  2. Click the Campaigns tab if it isn't already selected.

  3. Click + New campaign, which appears above the reporting table.
    If you see New▼ instead of + New campaign, click New▼ and select Manual campaign. (New▼appears for advertisers who have linked a Merchant Center Account to Search Ads 360.)

  4. In the campaign editor, name the campaign.
    Campaign names are case-sensitive in Search Ads 360.

  5. Enter campaign settings.

  6. Click Save.

Search Ads 360 creates the campaign and traffics it to the engine. 

 

Google Ads campaign settings

Campaign

Budgets

Daily budget: Type the amount you're willing to spend on a campaign each day. Note that Search Ads 360 itself does not use this setting to control your spend on the search engine. Instead, the setting is trafficked to the engine, and the engine uses the setting to control spend.

Budget delivery method/Daily budget options

Choose how to allocate impressions:

  • Standard: Helps you spread your ad impressions across the entire month, based on daily limit that you define in the Daily budget field. Your ads are also shown evenly throughout the day. This is a good choice if displaying your ads all day long is important. 

  • Accelerated: This option also spreads your impressions across the entire month. However, with this option, your ads are displayed as quickly as appropriate each day until the value you enter in the Daily budget field is depleted. It does not spread the ads evenly throughout the day, which means your ads may stop displaying before the end of the day.

 

Start and end dates

The start date is the date when the campaign begins running. If you specify a date in the future, you can edit the start date any time before that date.

You control how long a campaign runs by setting an end date. The campaign will end at 11:59 PM in your account's time zone on the day before your chosen end date. For example, if you set the end date to Jan 1st, the campaign will end at 11:59 PM on Dec 31st.

Keyword matching

This value allows you to include close variants for phrase and exact match keywords in Google Ads. It allows you to capture additional traffic by focusing on user intent in queries. With this option, Google Ads will display your ads even on search queries that are common variations such as misspellings and plural forms. When you create a Google Ads campaign in Search Ads 360, the Include plurals, misspellings, and other close variants option to activate the near exact match type will be selected by default.

Bid Strategy

Bid strategy

Whether you want to maximize clicks, revenue or the number of conversions, or bid to place your ads in a certain position on a search results page, you can manually set bids or you can let a bid strategy automatically adjust bids to achieve your goal.

In Search Ads 360, you can apply a Search Ads 360 bid strategy or a Google Ads portfolio bid strategy to a campaign.

By default, a bid strategy is inherited by a campaign's ad groups and keywords unless an ad group or keyword is managed by a different bid strategy.

To apply a Google Ads portfolio bid strategy in Search Ads 360, you are required to first create the portfolio bid strategy in Google Ads and then run a sync in Search Ads 360.
  1.  In the left panel in the Bid strategy section, click Search Ads 360 bid strategies or Google Ads bid strategies.
  2. In the right panel, click the arrow to display the list, and then select one of the following settings.

    Search Ads 360 bid strategy settings:

    • Manual bidding
    • A specific bid strategy
    • Create new bid strategy

    Google Ads portfolio bid strategy settings:

    • No bid strategy (manual bidding)
    • A specific portfolio bid strategy

Avoid bid strategy conflicts

You can only create Search Ads 360 bid strategies in Search Ads 360. You can only create a Google Ads portfolio bid strategies in Google Ads. You can apply Search Ads 360 bid strategies and Google Ads portfolio bid strategies in Search Ads 360. For best results, don't apply a Search Ads 360 bid strategy and a Google Ads portfolio bid strategy to the same campaign, ad group, or keyword because you will get unpredictable results.

Even though Search Ads 360 detects whether a Search Ads 360 bid strategy or a Google Ads portfolio bid strategy is already applied to an item and displays a warning message, Search Ads 360 doesn't prevent you from applying the bid strategy.

 

Ad groups and keywords can inherit a Search Ads 360 bid strategy and a Google Ads portfolio bid strategy

As mentioned earlier, inheritance applies to bid strategies from the same source (Search Ads 360 or Google Ads). That is, a Search Ads 360 bid strategy applied to an ad group overrides the Search Ads 360 bid strategy applied to the ad group's campaign. The same is true for a Google Ads portfolio bid strategy.

A Google Ads portfolio bid strategy doesn't override a Search Ads 360 bid strategy.

A Search Ads 360 bid strategy doesn't override a Google Ads portfolio bid strategy.  

 

Example

If you apply a Search Ads 360 bid strategy to a campaign, the campaign's ad group will inherit the Search Ads 360 bid strategy, even if you apply a Google Ads portfolio bid strategy to the same ad group. Both the Search Ads 360 bid strategy and the Google Ads portfolio bid strategy will be trying to manage the ad group's keywords.

 

Automatically add location targets

If you specify high-level location targets, such as a country or state in a campaign, you can let Search Ads 360 use performance data to automatically create new, smaller, focused location targets from your existing geo-location targets. For example, if you've targeted a country, Search Ads 360 might create location targets for some provinces within the country. If you've targeted a state, Search Ads 360 might create location targets for some cities with the state.
Learn more about adaptive location targets.

Turn on adaptive location targeting

  1. If you haven't already done so, apply a Search Ads 360 bid strategy to the campaign.

    1. In the Bid strategy section, click Search Ads 360 bid strategies.
    2. In the right panel, under Search Ads 360 bid strategy, click the arrow▼ to display the list, and then select a bid strategy with a conversions or revenue goal.
  2. Under Adaptive settings, select the Location targets check box. 
     Bid strategy goal section in campaign settings editor

    If you select the adaptive Location targets check box, we recommend that you also select the Location target bid adjustments check box in the bid strategy's optimization settings.

    1. Click Edit optimization settings.
    2. In the bid strategy editor, under Automatically optimize, select the Location target bid adjustments check box.
    3. Click Save bid strategy.
  3. If you're done making changes to the campaign's settings, click Save.
If you need to change the adaptive settings in several campaigns, you might want to use a bulksheet to change the settings. Learn more.
Campaign goal
If you select a Search Ads 360 manual bidding strategy, you can select a conversion goal for the campaign. A conversion goal is used to set or recommend bid adjustments and can auto-generate or adapt location targets. In a shopping campaign, a conversion goal is also used to automatically add product groups. Learn more about adaptive product groups.

Automatically add location targets

If you've already specified high-level location targets, such as a country or state in a campaign, you can let Search Ads 360 use performance data to automatically create new focused location targets from your existing geo-location targets. For example, if you've targeted a country, Search Ads 360 might create location targets for some provinces within the country. If you've targeted a state, Search Ads 360 might create location targets for some cities with the state.
Learn more about adaptive location targets.

Select a conversion goal to automate bid adjustments

  1. In the Bid strategy section, click Search Ads 360 Bid strategies.
  2. Under Search Ads 360 bid strategy, click the arrow▼ to display the list, and then select Manual bidding.
  3. Under Campaign goal, select or create a conversion goal.
  4. Under Bid adjustments, select any or all of the following bid adjustments that you want the goal to set:

    • Device bid adjustments
    • Remarketing target bid adjustments (Google Ads groups only)
    • Location target bid adjustments

    If you don't select a check box, the conversion goal will only recommend the bid adjustment.

    Campaign goal section in campaign editor with Location target bid adjustments check box selected and in the Adaptive settings section, Location targets check box selected
  5. To automatically add location targets from existing location targets, under Adaptive settings, select the Location targets check box. 
    If you select the adaptive Location targets check box, we recommend that you also select the Location target bid adjustments check box.
  6. If you're done making changes to the campaign's settings, click Save.
If you need to apply conversion goals or change the adaptive settings in several campaigns, you might want to use a bulksheet to change the settings. Learn more.

Targeting

Locations and bid adjustments

By default, ads in your Google Ads campaigns are eligible to display in any location around the world. If you want your ads to appear only in specific locations, that is, you only want to display ads in certain locations, you can enter one or more geographic codes or postal codes. You can use "geo" codes and postal codes to exclude locations. To target a location, you can also bid differently to reach the location. 

Download the list of geo codes: XLSX / CSV

Specify location targets in a new campaign

  1. Enter a geo code in the Search box.

    You can use geo codes to specify an entire country, specific regions within a country (such as a province or state), city, or US metro area. You can also target specific postal codes in the US, UK, or Germany.

  2. Hover on the location and then click Include or Exclude.
  3. Optional. For each included location target,  increase or decrease the bid adjustment to target ads.

    To increase the bid for a location, specify a number (which is the bid adjustment percentage), from 0 to 900. A value of 0 makes no adjustment to the default bid.

    To decrease the bid for a location, enter a number from 0 to 90. Do not include a minus sign to decrease the bid adjustment.

  4. Click Save.

Location targets in a new campaign

 

Specify location targets in an existing campaign

  1. Click View all location targets and bid adjustments to display the Campaign location targets tab.
    Learn more about how to use the Targets tab to set up geo-location targets in a manual campaign.
  2. On the Campaign location targets tab, click New , and then select Geo location target.

  3. In the Search box, enter a location using a country, metro, city, or province geo code.

    For areas in the US, you can also enter a 5-digit ZIP code, and for the UK, Germany, and India, you can enter a 5-digit postal code.

  4. Hover on a location, and then click Include or Exclude.
  5. Optional. For each included location target,  increase or decrease the bid adjustment to target ads.

    To increase the bid for a location, specify a number (which is the bid adjustment percentage), from 0 to 900. A value of 0 makes no adjustment to the default bid.

    To decrease the bid for a location, enter a number from 0 to 90. Do not include a minus sign to decrease the bid adjustment.

  6. Click Save.
If you apply a conversion goal or Search Ads 360 bid strategy that maximizes conversions or revenue (Smart Bidding strategy) to a campaign, the goal can be used to automatically subdivide larger location targets.

Overlapping codes

If you specify areas that overlap, the smaller area overrides the larger area.

For example, if you want your ads to appear only in the state of Massachusetts (USA) and countries around the world, you would exclude the US (country), but include US-MA (province code).

Geo Location target selection list with US-MA (Massachusetts) included and US excluded.
To report on performance by certain types of geographic locations such as postal code or province, create a geographic location of presence report.
Languages

This setting helps determine which users will see your ad, based on their computers' language settings. When deciding where to show your ads, the Google Ads system looks at a user's Google interface language setting to see if it matches this setting. For example, only users whose Google interface language is French will see ads in a campaign targeted to French.

Search Ads 360 defaults to show your ads on computers with English language settings. Select a check box to add a language. Clear the check box to remove a language. Make sure to enter your ads and keywords in the language you select here.

Network

Select Let me choose to choose the networks of sites where you want to display your ads, including those on Google search, search partners, and the Google Display Network. By default, your ads appear on all available networks.

  • Google search: Ads are shown on Google search results pages.

  • Search partners (requires Google search): Ads are shown both on Google search results pages and the search results pages of other properties (Google's search partners) within the Search Network. On our search partners, your ads may appear alongside or above search results, as part of a results page as a user navigates through a site's directory, or on other relevant search pages. Learn more about the Google Search Network on the Google Ads Help Center.

  • Display Network: The Google Display Network consists of websites that have partnered with Google (display partners), YouTube, and specific Google properties that display Google Ads. Your ads will run on the placements and audiences that you manage in Google Ads. Learn more about the Google Display Network on the Google Ads Help Center.

Google Ads are placed either on web content or searches, so the Display Network and the Search Network comprise the entire Google Network.

Device bid adjustments

Sometimes a click is worth more to you if it comes from a particular device, at a certain time of the day, or from specific locations. By setting device-specific bid adjustments, you can increase or decrease your bids to gain more control over when and where your ad is shown.

A bid adjustment represents a percentage change in your bids. For example, you can increase or decrease every bid in your campaign to bid more or less competitively for searches occurring on mobile devices.

Set a bid adjustment for each type of device

In the Mobile, Tablet, or Desktop bid adjustment list, select:

  • No bid adjustment for this device (default): Uses the keyword bid.
  • Increase by: Increase bids on the device by up to 900%.
  • Decrease by: Decrease bids on the device by up to 90% (excluding 91% to 99%). Decreasing by 100% will disable the device's bids.
  • To simultaneously set or edit device bid adjustments in multiple campaigns, you can use a bulksheet. You can't use the Search Ads 360 user interface to set device bid adjustments in multiple campaigns at once.
  • Set device bid adjustments automatically by applying a conversion goal or Search Ads 360 bid strategy.

Remarketing

If you have synced Google Ads remarketing lists into Search Ads 360, you can create remarketing targets and display ads to customers who have previously visited your site.

Select one of the options to remarket to customers:
  • Use bid adjustment only (default). Use this option to specify a separate bid adjustment for each remarketing target that you create. The same ads display for everyone.
  • Use for targeting and bid adjustment. Use this option to set a bid adjustment and display the ads in a campaign only to members of a remarketing list.

Learn more about setting up Google Ads remarketing targets in Search Ads 360.

URL options

URL template

A campaign-level URL template applies a third-party tracking URL or a set of URL parameters to landing page URLs for all ads, keywords, and other clickable items in the campaign.

The template you define here will override the template defined for the engine account. Likewise, ad groups, ads,  and other items in the campaign can override this template by defining their own template.

In accounts that use parallel tracking, URL parameters that appear in this field may not be sent to the landing page, depending on how you define them. The recommended practice for these accounts is use the Final URL Suffix to specify URL parameters that your landing pages require.

Learn more

Custom parameters (optional)
Defines parameters and values you can add to the URL template for the campaign or any of its ad groups, ads, and keywords. You can also add these parameters directly to the landing page URLs in any of the campaign's ads or keywords. If custom parameters defined at a lower level use the same name as the ones you define here, the parameter values at the lower level override the values specified for the campaign.

Dynamic Search Ads

Enable campaign for Dynamic Search Ads

Enables a manual campaign to display dynamic search ads.


 

Bing Ads campaign settings

Campaign

Budgets

Daily budget: Type the amount you're willing to spend on a campaign each day. Note that Search Ads 360 itself does not use this setting to control your spend on the search engine. Instead, the setting is trafficked to the engine, and the engine uses the setting to control spend.

Daily budget options

You can choose how to allocate impressions:

  • Standard: Helps you spread your ad impressions across the entire month, based on daily limit that you define in the Daily budget field. Your ads are also shown evenly throughout the day. This is a good choice if displaying your ads all day long is important. 

  • Accelerated: This option also spreads your impressions across the entire month. However, with this option, your ads are displayed as quickly as appropriate each day until the value you enter in the Daily budget field is depleted. It does not spread the ads evenly throughout the day, which means your ads may stop displaying before the end of the day.

This feature is available only for advertisers who do not have bid strategies. The Search Ads 360 Bid Optimization tool must be disabled for the Delivery Method feature to be enabled.

Monthly budgets are no longer supported in Bing Ads campaigns. Bing Ads migrated all campaigns to daily budgets in April 2017. 

Bid strategy 

Bidding strategy

Applies a Search Ads 360 bid strategy to the campaign. The bid strategy will automatically adjust bids to optimize your advertising goals. To set bids manually instead of using a bid strategy, select Manual bidding.

By default, all keywords in the campaign are managed by the specific bid strategy you select. However, you can change or remove keywords from bid strategies at any time.

A Search Ads 360 bid strategy can also set or recommend device bid adjustments in your campaigns and ad groups.
Campaign goal
If you select a Search Ads 360 manual bidding strategy, you can select a conversion goal for the campaign that will set or recommend device bid adjustments.

Select a conversion goal to automate device bid adjustments

  1. Under Search Ads 360 bid strategy, click the arrow▼ to display the list and then select Manual bidding.
  2. Under Campaign goal, select or create a conversion goal.
  3. Under Bid adjustments, select the Device bid adjustments check box.

    If you don't select the check box, the bid strategy will only recommend device bid adjustments.

  4. If you're done making changes to the campaign's settings, click Save.

Targeting

Locations and bid adjustments

By default, ads in Bing Ads campaigns are eligible to display in the United States and Canada, but you can specify locations anywhere in the world. If you want all ads in your campaign to appear only in specific locations, enter one or more geographic and postal codes to include the location, and optionally, adjust the bids to target the location. You can also exclude locations by specifying geo and postal codes. 

Download the list of geo codes: XLSX / CSV

Ad groups inherit campaign location targets unless you specify a different location target in an ad group. Learn more about location targets in Bing Ads Help.

Specify location targets in a new campaign

  1. Enter a geo code in the Search box.

    You can use geo codes to specify an entire country, specific regions within a country (such as a province or state), city, or US metro area. You can also target specific postal codes in the US, UK, or Germany.

  2. Hover on the location and then click Include or Exclude.
  3. Optional. For each included location target,  increase or decrease the bid adjustment to target ads.

    To increase the bid for a location, specify a number (which is the bid adjustment percentage), from 0 to 900. A value of 0 makes no adjustment to the default bid.

    To decrease the bid for a location, enter a number from 0 to 90. Do not include a minus sign to decrease the bid adjustment.

  4. Click Save.

Location targets in a new campaign

 

Specify location targets in an existing campaign

  1. Click View all location targets and bid adjustments to display the Targets  > Location targets tab.
    Learn more about how to use the Targets tab to set up geo-location targets in a manual campaign.
  2. On the Campaign location targets tab, click New , and then select Geo location target.

  3. In the Search box, enter a location using a country, metro, city, or province geo code.

    For areas in the US, you can also enter a 5-digit ZIP code. For Germany and India, you can enter a 5-digit postal code.

    The UK's 5-digit postal codes aren't supported.
  4. Hover on a location, and then click Include or Exclude.
  5. Optional. For each included location target,  increase or decrease the bid adjustment to target ads.

    To increase the bid for a location, specify a number (which is the bid adjustment percentage), from 0 to 900. A value of 0 makes no adjustment to the default bid.

    To decrease the bid for a location, enter a number from 0 to 90. Do not include a minus sign to decrease the bid adjustment.

  6. Click Save.
To report on performance by certain types of geographic locations such as postal code or province, create a geographic location of presence report.

Overlapping codes

If you specify areas that overlap, the smaller area overrides the larger area.

For example, if you exclude the country of Australia, and target South Australia, Australia, ads will display in South Australia.

Device bid adjustments

If you set device-specific bid adjustments, you can increase or decrease your bids to gain more control over when and where your ad is shown.

A bid adjustment represents a percentage change in your bids. For example, you can increase or decrease every bid in your campaign to bid more or less competitively for searches occurring on mobile devices.

Set a bid adjustment for each type of device

In the Mobile, Tablet, or Desktop bid adjustment list, select:

  • No bid adjustment for this device (default): Uses the keyword bid.
  • Increase by: Increase bids on the device by up to 900%.
  • Decrease by: Decrease bids on the device by up to 100%. Decreasing by 100% will disable the device's bids.
  • To simultaneously set or edit device bid adjustments in multiple campaigns, you can use a bulksheet. You can't use the Search Ads 360 user interface to set device bid adjustments in multiple campaigns at once.
  • Set device bid adjustments automatically by applying a conversion goal or Search Ads 360 bid strategy.

URL template

URL template

A campaign-level URL template applies a third-party tracking URL or a set of URL parameters to landing page URLs for all ads, keywords, and other clickable items in the campaign.

The template you define here will override the template defined for the engine account. Likewise, ad groups, ads,  and other items in the campaign can override this template by defining their own template.

In accounts that use parallel tracking, URL parameters that appear in this field may not be sent to the landing page, depending on how you define them. The recommended practice for these accounts is use the Final URL Suffix to specify URL parameters that your landing pages require.

Learn more


 

 

Yahoo! Japan campaign settings

Campaign

Budgets

Daily budget: Type the amount you're willing to spend on a campaign each day. Note that Search Ads 360 itself does not use this setting to control your spend on the search engine. Instead, the setting is trafficked to the engine, and the engine uses the setting to control spend.

Budget delivery method/Daily budget options

You can choose how to allocate impressions:

  • Standard: Helps you spread your ad impressions across the entire month, based on daily limit that you define in the Daily budget field. Your ads are also shown evenly throughout the day. This is a good choice if displaying your ads all day long is important. 

  • Accelerated: This option also spreads your impressions across the entire month. However, with this option, your ads are displayed as quickly as appropriate each day until the value you enter in the Daily budget field is depleted. It does not spread the ads evenly throughout the day, which means your ads may stop displaying before the end of the day.

This feature is available only for advertisers who do not have bid strategies. The Search Ads 360 Bid Optimization tool must be disabled for the Delivery Method feature to be enabled.

Bid strategy 

Bidding strategy

Applies a bid strategy to the campaign. The bid strategy will automatically adjust bids to optimize your advertising goals. To set bids manually instead of using a bid strategy, select Manual bidding.

Targeting

Locations

By default, ads in Yahoo! Japan campaigns are eligible to display in any location within Japan. If you want ads in your campaign to appear only in specific prefectures, select the checkbox for the prefecture.

To target subprefectures or to exclude locations, specify targeting settings in a bulksheet. After you upload a bulksheet that specifies subprefectures or excluded locations, the Locations heading notifies you of the change. For example, if you target the Tokyo prefecture and use a bulksheet to target the Akkeshi, Hokkaido subprefecture, you'll see Locations: Tokyo (also targets 1 non-managed location).

Download the list of prefecture codes: XLSX / CSV: Yahoo! Japan

To report on performance by certain types of geographic locations such as postal code or province, create a geographic location of presence report.
Mobile bid adjustment

Sometimes a click is worth more to you if it comes from a mobile device, at a certain time of the day, or from specific locations. By setting mobile bid adjustments, you can increase or decrease your bids to gain more control over when and where your ad is shown.

A bid adjustment represents a percentage change in your mobile bids. For example, you can increase or decrease every bid in your campaign to bid more or less competitively for searches occurring on mobile devices.

Under Mobile bid adjustment, select:

  • No bid adjustment for this device (default)
  • Increase by: Increase bids on mobile devices by up to 300%.
  • Decrease by: Decrease bids on mobile devices by up to 100% (excluding 91% to 99%). Decreasing by 100% will disable mobile bids.
If you apply a Search Ads 360 bid strategy that maximizes conversions or revenue (Smart Bidding strategy) to a campaign, the Search Ads 360 can use the bid strategy goal to automatically set or recommend mobile bid adjustments for you.

URL template

URL template

A campaign-level URL template applies a third-party tracking URL or a set of URL parameters to landing page URLs for all ads, keywords, and other clickable items in the campaign.

The template you define here will override the template defined for the engine account. Likewise, ad groups, ads,  and other items in the campaign can override this template by defining their own template.

In accounts that use parallel tracking, URL parameters that appear in this field may not be sent to the landing page, depending on how you define them. The recommended practice for these accounts is use the Final URL Suffix to specify URL parameters that your landing pages require.

Learn more

 

 

Baidu campaign settings

Campaign

Name

Enter a name to identify the campaign.
Campaign names are case-sensitive in Search Ads 360.

For Baidu campaigns, the name can be up to 30 characters long.

Budgets

Daily budget: (Optional, but recommended) If you set a daily budget, Baidu requires a minimum of 50 Yuan. If you don't set a budget, the campaign inherits the budget that you set for the account in Baidu. It's possible that a campaign without a specified budget could use all or most of the account's budget and prevent other campaigns from displaying ads. In addition, Search Ads 360 doesn't display account-level budgets, so you won't be able to compare spend with your budget from within Search Ads 360.

Note that Search Ads 360 itself does not use this setting to control your spend on the search engine. Instead, the setting is trafficked to the engine, and the engine uses the setting to control spend.

Ad rotation

Click the Edit link and specify one of the following rotation options:

  • Optimize: Shows better-performing ads more frequently.

  • Rotate indefinitely: Shows all ads the same amount regardless of their performance, and does so for an indefinite amount of time without ever optimizing.

Bid strategy 

Bidding strategy

Applies a Search Ads 360 bid strategy to the campaign. The bid strategy will automatically adjust bids to optimize your advertising goals. To set bids manually instead of using a bid strategy, select Manual bidding.

By default, all keywords in the campaign are managed by the specific bid strategy you select. However, you can change or remove keywords from bid strategies at any time.

A Search Ads 360 bid strategy can also set or recommend device bid adjustments in your campaigns and ad groups.

Targeting

Locations

Geographical location targeting allows you to target prospective customers in the geographic locations you support.

In a Baidu engine account, you can target down to the city level within China and at the country level for Japan. Geo codes can contain up to 7 digits (2 digit country + 2 digit province + 3 digit city).

View the full list of Baidu geocodes on the Baidu help center, or download them (XLSX / CSV) from the Search Ads 360 help center (note that the download contains two sheets: one with geo codes and the other other with a template for uploading new Baidu campaigns).

Here are are some examples of specifying location targets in Baidu:

  • 32280 targets the city level for Hangzhou. The geo code includes: China (country code 0), Zhejiang (province code 32), and Hangzhou (city code 280).

  • 32000 targets the province level for Zhejiang. The geo code includes: China (country code 0), and Zhejiang (province code 32), and no specific city (city code 000).

  • 200000 targets the country level for Japan. The geo code includes: Japan (country code 2), no specific province (province code 00), and no specific city (city code 000).

Important geocodes to note:

  • 9999999 targets all geographies (the entire world).

  • 300000 targets everywhere except China and Japan.

  • 0 targets all of China.

 

To report on performance by certain types of geographic locations such as postal code or province, create a geographic location of presence report.
Mobile bid adjustment

Sometimes a click is worth more to you if it comes from a mobile device, at a certain time of the day, or from specific locations. By setting mobile bid adjustments, you can increase or decrease your bids to gain more control over when and where your ad is shown.

A bid adjustment represents a percentage change in your mobile bids. For example, you can increase or decrease every bid in your campaign to bid more or less competitively for searches occurring on mobile devices.

Under Mobile bid adjustment, select:

  • No bid adjustment for this device (default)
  • Increase by: Increases bids on mobile devices. Baidu campaigns can specify anything from 0% to 900%.
  • Decrease by: Decreases bids on mobile devices. Baidu campaigns can specify anything from 0% to 90%.

 

Yahoo! Gemini campaign settings

If you want to create and manage Yahoo! Gemini campaigns in Search Ads 360, you are required to link your Yahoo! Gemini and Search Ads 360 accounts.

Campaign

Budget

Budget

Type the amount you're willing to spend on a campaign each day or the total amount you want to spend over the campaign's time period. Note that Search Ads 360 itself does not use this setting to control your spend on the search engine. Instead, the setting is trafficked to the engine, and the engine uses the setting to control spend.

Budget type

Choose one of the following options to indicate whether the amount specified is the daily budget or the budget for the entire campaign.

  • Daily Indicates the amount that you’re willing to spend on the campaign each day.
  • Lifetime Indicates the total amount that you want to spend on the campaign

Language

Language code
Choose the language that you want to target with your ads.

Network

Network

Choose the networks where you want your ads to display.

  • All available Displays ads on the Yahoo! Gemini Search network, Yahoo! Gemini Search partner network, and Native network.
  • Let me choose Choose the networks where you want your ads to appear. For example, if you don’t want your ads to display on Yahoo! Search partner networks, clear the Search partners check box.

    • Yahoo! Gemini search
    • Yahoo! Gemini search partners
    • Yahoo! Gemini native network

Bid strategy

Bid strategy

Apply a Search Ads 360 bid strategy to the campaign. The bid strategy will automatically adjust bids to achieve your advertising goals. To set bids manually instead of using a bid strategy, select Manual bidding.

Targeting

Device bid adjustment

Specify bid adjustments to target desktop and other devices. You can set a different adjustment for each device. The adjustments increase or decrease the default bids set for keywords.

  • Desktop bid adjustment: Specify one of the following: 
    • No change or 0% if you want to use the keyword bid to target desktop computers.
    • Increase bids by up to 100%.
    • Decrease bids between 0 and 90% (excluding 91% to 99% are excluded) , or specify 100% to disable bidding on the device. 
  • Tablet bid adjustment: Specify one of the following:

    • No change or 0% if you want to use the keyword bid to target the device.
    • Increase bids by up to 900%.
    • Decrease bids between 0 and 90% (excluding 91% to 99% are excluded), or specify 100% to disable bidding on the device. 
  • Mobile bid adjustment: Specify one of the following:

    • No change  or 0% if you want to use the keyword bid to target the device.
    • Increase bids from  0 to +900%.
    • Decrease bids between 0 and 90% (excluding 91% to 99% are excluded), or specify 100% to disable bidding on the device. 
Locations and bid adjustments

By default, ads in Yahoo! Gemini campaigns are eligible to display in any location in the United States. If you want ads in your campaign to appear only in specific geographic areas or additional countries, select the city, state, province, country, or Nielsen Designated Marketing Area (DMA). 

Add campaign location targets

  1. In the Yahoo! Gemini campaign settings editor, in the Targeting section, click View all location targets and bid adjustments.

    Search Ads 360 switches to the Campaign location targets tab.

  2. Above the reporting table, click + Geo location target.
  3. In the Search box, type the name of a city, state, country, or DMA area.

    Preface Nielsen DMA areas with DMA. For example, type DMA Buffalo in the Search box.
  4. Hover on the name of the geographic location, and then click Include to target the area or click Exclude to prevent ads from displaying for users in the area.

  5. In the list of included location targets, choose whether to increase or decrease bids and then specify a percent.

    You can only add location targets in Yahoo! Gemini campaigns and ad groups in Search Ads 360. Once you save the settings, you can’t edit or remove location targets or change the bid adjustments in Search Ads 360.

    You can remove location targets using the Yahoo! Gemini user interface, but you can’t set or change the bid adjustments.

    If you make changes in the Yahoo! Gemini, be sure to sync the changes in Search Ads 360.

  6. Click Save.

 

 

Next steps

Create ad groups.

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