AdWords features in DoubleClick Search

Last updated July 10, 2018

The following lists the Google AdWords features that DoubleClick Search (DS) supports, unsupported features, and any available workarounds.

Supported AdWords features

Campaigns

Ad groups

Ads

Keywords

URL management

Targeting and bid adjustments

Extensions

Bid automation

  • Apply a DoubleClick Search bid strategy in campaign and ad group settings, or apply to keywords.
  • AdWords portfolio and standard bidding strategies and Enhanced CPC feature: 
    • Maximize Clicks
    • Target CPA 
    • Target ROAS
    • Target Search Page Location
    You shouldn't use AdWords portfolio bid strategies and DS bid strategies together.

Reporting

 

Unsupported AdWords features

Engine accounts

  • Automated rules
  • Master account-level tagging and tracking
  • Account alerts

Campaigns

  • TrueView video campaigns
  • Custom ad scheduling
  • Frequency capping for Display
  • IP exclusions
  • Shared budgets: DS will sync in shared budget values. However, the campaigns that share the budget will each display the total budget in the Daily Budget field. Also, if you edit the Daily Budget field in DS for one of the shared campaigns, that will become the new shared budget for all the campaigns in AdWords. However, in DS, the displayed daily budgets of the other campaigns will not be updated until you run a sync. For example:
    1. In AdWords, Campaign 1 and Campaign 2 have a shared budget of $100.
    2. In DS, you run a sync.
    3. In DS, the Daily Budget field displays a value of $100 for each of Campaign 1 and Campaign 2. In reality, they are sharing a pooled budget of $100.
    4. In DS, you change the Daily Budget of Campaign 1 to $150. In AdWords, $150 becomes the new shared budget for Campaign 1 and Campaign 2. The Daily Budget is still displayed as $100 for Campaign 2 in DS.
    5. In DS, you run a sync.
    6. In DS, the Daily Budget value for Campaign 2 is updated to $150.
  • Drafts and experiments cannot be created from DoubleClick Search. If you create a draft in AdWords, changes you make to the draft do not appear in DoubleClick Search until you apply the draft and sync in the change. If you create an experiment in AdWords and sync your account with DS, the experiment will appear in DS as a new campaign. Learn more

Ads

Keywords

Targeting

Extensions

  • Review extensions
  • Structured snippet extensions
  • Consumer ratings annotations
  • Seller rating annotations
  • Ad extensions that you upload from an AdWords business data feed. DS does support ad extensions that AdWords adds to your business data. For example, sitelinks that you create in DS or AdWords will appear in the "Main sitelink feed" and are supported by DS. Sitelinks that you upload through a separate business data feed are not visible in DS.
  • Price extensions
  • Message extensions
  • Promotion extensions

Bid automation

Reporting

  • Reporting at the keyword level:
    • "All conversions" (supported at the ad group level or higher)
  • Attribution reports
  • Quality score: 
    • Daily history (Quality score (current) column in DS cannot be segmented by date) 
    • Component scores, such as ad relevance, expected CTR, and landing page experience
  • Labels that you apply in AdWords do not appear in DoubleClick Search.
    Use DoubleClick Search labels or business data for DS reports and AdWords labels for reporting within AdWords. 

Next steps

Create an AdWords engine account in DoubleClick Search.

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