AdWords features in DoubleClick Search

Last updated April 19, 2016

The following lists the Google AdWords features that DoubleClick Search (DS) supports, unsupported features, and any available workarounds.

Supported AdWords features

Campaigns

Ad groups

Ads

Keywords

URL management

Targeting and bid adjustments

Extensions

Bid automation

  • Enhanced CPC: You can use Enhanced CPC and the DS Performance Bidding Suite together. Learn more.

Reporting

 

Unsupported AdWords features

Engine Accounts

  • Automated rules
  • Master account-level tagging and tracking
  • Account alerts

Campaigns

  • Custom ad scheduling
  • Frequency capping for Display
  • ACE (AdWords Campaign Experiments)
  • IP exclusions
  • Shared budgets: DS will sync in shared budget values. However, the campaigns that share the budget will each display the total budget in the Daily Budget field. Also, if you edit the Daily Budget field in DS for one of the shared campaigns, that will become the new shared budget for all the campaigns in AdWords. However, in DS, the displayed daily budgets of the other campaigns will not be updated until you run a sync. For example:
    1. In AdWords, Campaign 1 and Campaign 2 have a shared budget of $100.
    2. In DS, you run a sync.
    3. In DS, the Daily Budget field displays a value of $100 for each of Campaign 1 and Campaign 2. In reality, they are sharing a pooled budget of $100.
    4. In DS, you change the Daily Budget of Campaign 1 to $150. In AdWords, $150 becomes the new shared budget for Campaign 1 and Campaign 2. The Daily Budget is still displayed as $100 for Campaign 2 in DS.
    5. In DS, you run a sync.
    6. In DS, the Daily Budget value for Campaign 2 is updated to $150.

Ads

Keywords

  • Final mobile URL (Use ifmobile/ifnotmobile URL parameters instead.)
    If you create Final mobile URLs in AdWords, DS can sync the keyword but cannot manage or report on the Final mobile URL. AdWords will prefer Final mobile URLs that are valid and use the landing page URL as a fallback.

Targeting

Extensions

  • Review extensions
  • Structured snippet extensions
  • Consumer ratings annotations
  • Seller rating annotations
  • Ad extensions that you upload from an AdWords business data feed. DS does support ad extensions that AdWords adds to your business data. For example, sitelinks that you create in DS or AdWords will appear in the "Main sitelink feed" and are supported by DS. Sitelinks that you upload through a separate business data feed are not visible in DS.

Bid automation

  • Flexible bid strategies (Target CPA, Target ROAS, Target search page location, and Maximize clicks): These AdWords flexible bid strategies and the DS Performance Bidding Suite are mutually exclusive bid management solutions, and you can only opt into one of them. Learn more.

Reporting

  • Reporting at the keyword level:
    • Estimated total conversions (supported at the ad group level or higher)
    • Impression share (supported at the ad group level or higher)
  • Attribution reports
  • Track app downloads: You can’t use the placeholder workaround to track app downloads; entering a placeholder keyword in the Link URL field on AdWords will break AdWords tracking.
    • As described in the AdWords Help Center article on conversion tracking: “Application download tracking for Android will only work if your links in Click-to-download or Mobile App Extension ads point directly to the Google Play Store. Third-party tracking URLs are not supported at this time.”
    • Why do redirects break tracking? Tracking Android app downloads relies on data being passed via URL. AdWords adds some parameters to the Google Play URL and later processes it. This is required because cookies on the browser cannot be accessed on a different app (In this case the Market/Google play app).
    • Headline ad clicks cannot track app downloads. However, if the keyword landing page points to the App Store, DS will be able to track the number of users that click through to the Play Store using the Visits column.
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