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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

AdWords features in DoubleClick Search

Last updated August 14, 2017

The following lists the Google AdWords features that DoubleClick Search (DS) supports, unsupported features, and any available workarounds.

Supported AdWords features

Campaigns

Ad groups

Ads

Keywords

URL management

Targeting and bid adjustments

Extensions

Bid automation

  • Apply a DoubleClick Search bid strategy from campaign and ad group settings, or apply to keywords.
  • AdWords portfolio bid strategies: Target CPA, Target ROAS, Enhanced CPC, Target search page location, and Maximize clicks. You shouldn't use AdWords portfolio bid strategies and DS bid strategies together.

Reporting

 

Unsupported AdWords features

Engine accounts

  • Automated rules
  • Master account-level tagging and tracking
  • Account alerts

Campaigns

  • Universal app campaigns
  • TrueView video campaigns
  • Custom ad scheduling
  • Frequency capping for Display
  • IP exclusions
  • Shared budgets: DS will sync in shared budget values. However, the campaigns that share the budget will each display the total budget in the Daily Budget field. Also, if you edit the Daily Budget field in DS for one of the shared campaigns, that will become the new shared budget for all the campaigns in AdWords. However, in DS, the displayed daily budgets of the other campaigns will not be updated until you run a sync. For example:
    1. In AdWords, Campaign 1 and Campaign 2 have a shared budget of $100.
    2. In DS, you run a sync.
    3. In DS, the Daily Budget field displays a value of $100 for each of Campaign 1 and Campaign 2. In reality, they are sharing a pooled budget of $100.
    4. In DS, you change the Daily Budget of Campaign 1 to $150. In AdWords, $150 becomes the new shared budget for Campaign 1 and Campaign 2. The Daily Budget is still displayed as $100 for Campaign 2 in DS.
    5. In DS, you run a sync.
    6. In DS, the Daily Budget value for Campaign 2 is updated to $150.
  • Drafts and Experiments:
    • Drafts and experiments cannot be created from DoubleClick Search.
    • If you create a draft in AdWords, changes you make to the draft do not appear in DoubleClick Search until you apply the draft and sync in the change.
    • If you create an experiment in AdWords and sync your account with DS, the experiment will appear in DS as a new campaign. Note the following:
      • In DS, experiments look like regular campaigns. You can make changes and report on experiments just as you can with regular campaigns. To help you keep track of which campaigns are experiments, it's recommended that you include the word "Experiment" or something similar in the experiment name.
      • If you've applied a DS bid strategy to the original campaign, the bid strategy will also be applied to the experiment by default (you can remove the DS bid strategy from the experiment without causing a trafficking error). The bid strategy initially uses the performance history of the original campaign to set bids for the experiment. As the experiment gains its own performance history, the bid strategy relies more heavily on the experiment's own performance and less on the performance of the original campaign.

        Note that if you applied a DS bid strategy to an item within the original campaign, such as an ad group or specific keyword, the bid strategy will not be applied to the ad group or keyword in the experiment by default. DS only applies bid strategies by default if they are applied at the campaign level.
         

Ads

Keywords

  • Final mobile URL (Use ifmobile/ifnotmobile URL parameters instead.)
    If you create Final mobile URLs in AdWords, DS can sync the keyword but cannot manage or report on the Final mobile URL. AdWords will prefer Final mobile URLs that are valid and use the landing page URL as a fallback.

Targeting

  • Audience and placement targeting in the Display Network: Click here for workaround
  • Demographic targeting: Parental status, household income
  • Using a feed to target Dynamic Search Ads
  • Campaign-level remarketing lists for search ads (RLSA)

Extensions

  • Review extensions
  • Structured snippet extensions
  • Consumer ratings annotations
  • Seller rating annotations
  • Ad extensions that you upload from an AdWords business data feed. DS does support ad extensions that AdWords adds to your business data. For example, sitelinks that you create in DS or AdWords will appear in the "Main sitelink feed" and are supported by DS. Sitelinks that you upload through a separate business data feed are not visible in DS.
  • Price extensions
  • Message extensions
  • Promotion extensions

Bid automation

Reporting

  • Reporting at the keyword level:
    • "All conversions" (supported at the ad group level or higher)
  • Attribution reports
  • Quality score: 
    • Daily history (Quality score (current) column in DS cannot be segmented by date) 
    • Component scores, such as ad relevance, expected CTR, and landing page experience
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