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Landing page experience: Definition

A measure that AdWords uses to estimate how relevant and useful your website's landing page will be to people who click your ad. Landing pages with higher ratings are usually well organized and have text that relates to a person's search terms.

The landing page experience status describes whether your landing page is likely to provide a good experience to customers who click your ad and land on your website. You can use this status to help identify landing pages that might be hurting your chances of making conversions like sales or sign-ups. You should make sure your landing page is clear and useful to customers, and that is related to your keyword and what customers are searching for. All these factors can play a role in determining your landing page experience status.

Your keywords can have one of three statuses: above average, average, or below average.

  • An "average" or "above average" status means that there are no major problems with this keyword's landing page experience when compared to all other keywords across AdWords.
  • A "below average" status means that you might want to consider some changes to improve your website's landing page.
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