Build your product data
This content is for the new Feeds experience.
Identify which experience is enabled on your Merchant Center account by looking at the Feeds label on the Products panel. Any accounts with the new Feeds experience will see Feeds (new).
If you don't see the (new) label, click here to view content for your current Feeds experience.
Once you setup your account, you're ready to create and upload your product data. You can send us your product data pulled from various existing product data sources or via the Google Content API for Shopping.
Primary and supplemental feeds
A feed is a file that contains all the information about the products you sell. The different pieces of information about your products are described in attributes, which allow customers to search for and find your items. Feeds are made up of Primary and Supplemental feeds; Primary feeds are the main, or primary, source for your product data, and Supplemental feeds can be used to provide additional data to help meet the Merchant Center requirements. Learn more about using feeds.
Multi-source feeds (advanced)
The advanced feed features are a set of tools that allow you to build a feed within Merchant Center based on raw product data from various sources, such as your website or existing spreadsheets. The various data sources are combined within the Merchant Center platform and transformed to meet our requirements. Learn more about using advanced feeds.
Google Content API for Shopping (advanced)
The Content API for Shopping lets you programmatically manage the structured data items you upload to Google for use in Google properties, such as Google Shopping and Web Search. The API allows you to query for items and insert, update, and remove items in your Google Merchant Center account.
The Google Content API for Shopping is designed for developers who would like to integrate applications with Google Shopping. Due to the nature of the Google Content API for Shopping, developers should have some technical know-how and experience in programming applications. Learn more about Google Content API for Shopping.