availability: Definition

Use the availability attribute to tell users and Google whether you have a product in stock.

When to use

Required for all products.

These are the supported values you can choose from:

  • in stock
    • You’re currently accepting orders for this product and can fulfill the purchase request. You’re certain that the product will ship (or be in-transit to the customer) in a timely manner because it's available for sale. You can deliver the product to all of the locations that you support in your product data and account shipping settings.
  • out of stock
    • You’re not currently accepting orders for this product, or the product is not available for purchase or needs to be backordered.
  • preorder
    • You’re currently taking orders for this product, but it’s not yet been released for sale. You're required to provide the availability_date attribute to indicate the day that the product becomes available for delivery.
  • backorder
    • The product is not available at the moment, but you’re accepting orders and it'll be shipped as soon as it becomes available again. You're required to provide the availability_date attribute to indicate the day that the product becomes available for delivery.

Note: The preorder value should only be used for new products that haven’t been released yet. Existing products that are out of stock and will be back in stock at a later date that you’re accepting orders for should use backorder instead.

Format

Follow these formatting guidelines to make sure we understand the data you're submitting.

Supported values
  • in stock
  • out of stock
  • preorder
  • backorder
Repeated field No
Schema.org property
(What's this?)

Offer.availability, Type: ItemAvailability

How to map to Merchant Center values:

  • in stock: InStock, LimitedAvailability, OnlineOnly
  • out of stock: Discontinued, InStoreOnly, OutOfStock, SoldOut
  • preorder: PreOrder, PreSale
  • backorder: BackOrder
File format Example value
Text feeds

in stock

XML feeds <g:availability>in stock</g:availability>


To format your data for Content API, see the Content API for Shopping.

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page in your Merchant Center account.

  • Indicate the product availability on your landing page. Learn more about requirements for landing pages
  • Match availability with your account shipping settings. Learn more about shipping settings
    • Ship the product to all of the locations that you support in your product data and account shipping settings. This way the availability that users see will match what you submit.
    • Match availability on your landing page and in your product data. When users come to your landing page, they expect to see the same availability that's provided in your product data. One common availability mismatch is that your shipping settings don’t reflect your delivery locations correctly. For example, make sure that you can physically deliver a product to the state of California through specifying the shipping costs to deliver to California. Learn more about shipping settings
    • Make sure the product can be shipped, not just picked up in store. In-store pickup is not currently supported with the exception of Argentina and Chile.
  • Provide the most up-to-date data. Availability and prices of your products can change quite frequently. Learn more about maintaining high-quality product data
  • Provide the availability_date attribute if you’re submitting preorder or backorder as the availability value.

Best practices

To optimize your product data's performance, follow these best practices:

  • Set availability to out of stock when your product is temporarily unavailable in the country of sale and you’re not accepting orders for it. If we find that a product is "out of stock" on your landing page, but in stock in your product data, we'll disapprove the product. The reason for the disapproval is to prevent you from paying for clicks to your product (if you are using Shopping ads and listings) when you're not actually able to sell it. Instead of getting disapproved or confusing potential customers, let us know that a product has gone out of stock so we can stop it from showing your product until you're able to sell it again.
  • Don't set availability to out of stock when you take your website down for maintenance or a holiday. Use the excluded_destination attribute instead. By following this best practice, you'll prevent unnecessary disapprovals in your account and get your products running again more quickly than if they'd been disapproved. Learn more best practices for landing page maintenance or a site outage
  • Don’t use out of stock when you want to prevent showing your product. If the product is available for sale but you’d like to stop your product showing on certain destinations, use the excluded_destination attribute. This way, you can, for example, disable your product from showing on Shopping ads, but still show your products through other formats, such as dynamic remarketing display ads or free product listings. Learn more about the excluded_destination attribute
  • Don't use out of stock for products that you're no longer selling. Remove any discontinued products from your product data.
  • Consider using automatic item updates to help you avoid availability mismatches. Automatic item updates is a feature that uses your landing page status to automatically update your product data, preventing disapprovals. Learn how to set up automatic item updates

Examples

Product is available for sale

An illustration of an android plush

Product Android Squishable
availability in stock
Product inventory ran out

An illustration of an android plush

Product Android Squishable
availability out of stock
Product inventory on backorder

An illustration of an android plush

Product Android Squishable
availability backorder
availability_date 2021-05-24T13:00-0800
Temporarily prevent a product from showing on Google

If you’d like to temporarily stop displaying a product in certain locations on Google, but you still have it marked “in stock” on your landing page, you can use the excluded_destination attribute. This allows you to control which programs are used to show your product.

An illustration of an android plush

Product Android Squishable
Landing page availability in stock
availability in stock
excluded_destination Shopping ads*
Shown in Shopping ads? No
Shown in free listings? Yes
Product Android Squishable
Landing page availability in stock
availability in stock
excluded_destination Free listings
Shown in Shopping ads? Yes
Shown in free listings? No
Product Android Squishable
Landing page availability out of stock
availability out of stock
Shown in Shopping ads? No
Shown in free listings? Yes

*Note: make sure to exclude all destinations which you don’t want to use. Learn more about the excluded_destination product data attribute

Variants

If your product comes in multiple colors or sizes, you might also have different availability for each of these variants. For example:

An example of ads without placeholder images

Product Google T-shirt
title Google T-Shirt - Green - Small
price 10.99 USD
availability in stock
color green
size s
id 9876-S-GRN
item_group_id 9876
Product Google T-shirt
title Google T-Shirt - Blue - Small
price 10.99 USD
availability in stock
color blue
size s
id 9876-S-BLU
item_group_id 9876
Product Google T-shirt
title Google T-Shirt - Yellow - Small
price 10.99 USD
availability out of stock
color yellow
size s
id 9876-S-YELLOW
item_group_id 9876
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