excluded_destination attribute to control the type of ads your products participate in. For example, you could use this attribute if you want a product to appear in a dynamic remarketing Display ads campaign, but not in a Shopping ads campaign.
When to use
Optional for each product
If you want to prevent your product from participating in certain types of ads, use the
Shopping Ads.Prevent your product from showing in Shopping ads. Learn about Shopping ads
Shopping Actions.Prevent your product from showing in Shopping Actions. Learn more about Shopping Actions
Display Ads.Prevent your product from showing in dynamic remarketing ads. Learn about dynamic remarketing for retail
Local Shopping. Prevent your product from showing in Local Shopping. Learn more about local inventory ads
Surfaces across Google. Allow your products to show on surfaces across Google. Learn more about showing products on surfaces across Google
Follow these formatting guidelines to make sure we understand the data you're submitting.
|File format||Example value|
To submit multiple destinations that you would like to exclude, submit the attribute multiple times, once for each destination (recommended). For example:
|Product||Orthopedic dog bed|
||XXL Orthopedic Dog Bed|
You can also separate each destination with a comma ( , ):
Display Ads,Shopping Ads,Shopping Actions
To submit multiple destination to exclude for an XML feed, include a separate attribute for each excluded destination:
For format API information, see the Content API for Shopping.
Follow these guidelines to make sure you submit high-quality data for your products and get the best performance from your ads.
- If you submit conflicting information for the
excluded_destinationvalue will always take precedence over the