excluded_destination attribute (in addition to the
included_destination attribute) to control where your products will appear.
When to use
Optional for each product
If you want to prevent your product from appearing in certain locations, use the
Shopping ads: Prevent your product offers from showing in Shopping ads. Learn more about Shopping ads
Buy on Google listings: Prevent your product offers from showing as eligible in Buy on Google listings. Learn more about Buy on Google
Local inventory ads: Prevent your product offers from showing in local inventory ads and free listings. Learn more about local inventory ads
Free listings: Prevent your products from appearing in free listings on Google. Learn more about listing your products for free on Google
Free local listings: Prevent your products from appearing in free local product listings on Google. Learn more about listing your local products for free on Google
excluded_destinationattribute to work as it should with your Display ads.
Surfaces across Google,
Local surfaces across Google. These values will still be accepted, but we recommend that you update your products to include the new values for these destinations:
Buy on Google listings,
Free local listings.
Follow these formatting guidelines to make sure we understand the data you're submitting.
|File format||Example value|
To submit multiple destinations that you would like to exclude, submit the attribute multiple times, once for each destination (recommended). For example:
|Product||Orthopedic dog bed|
||XXL Orthopedic Dog Bed|
You can also separate each destination with a comma ( , ):
Display ads,Shopping ads,Buy on Google listings
To submit multiple destination to exclude for an XML feed, include a separate attribute for each excluded destination:
<g:excluded_destination>Buy on Google listings</g:excluded_destination>
To format your data for Content API, see the Content API for Shopping.
excluded_destinationattribute is applied. Use a program opt-in to make the destination visible.
- If you submit conflicting information for the
excluded_destinationvalue will always take precedence over the
These best practices can help you go beyond the basic requirements to optimize your product data for performance.
excluded_destinationwhen you want to prevent showing ads or listings for your product. If the product is available for sale but you’d like to stop showing ads or free listings for the product, use the
excluded_destinationattribute. This way, you can manage which destinations your products appear in. You can specifically stop showing products in a particular destination, such as free product listings, or for all destinations. If you’d like to stop showing products in Shopping ads specifically, it is recommended that you do this by changing your Google Ads campaign settings. Learn more about multiple destinations for your products
excluded_destinationwhen you take your website down for maintenance or a holiday. Ads and free listings for your products will stop showing until your website is ready to receive traffic again. By following this best practice, you'll prevent unnecessary disapprovals in your account and get your ads and free listings running again more quickly than if they'd been disapproved. Learn more best practices for landing page maintenance or a site outage