brand: Definition

Use the brand attribute to indicate the product's brand name. The brand is used to help identify your product and will be shown to users. The brand name should be clearly visible on the front of the product packaging or label. The brand name should be an integral part of the packaging and not artificially added in the product image. Learn more about image requirements

When to use

Required for each product with a clearly associated brand or manufacturer

If the product doesn’t have a clearly associated brand (for example, movies, books, music, and posters) or is a custom-made product (for example, art, custom t-shirts, novelty products, and handmade products), the attribute is optional.

Format

Follow these formatting guidelines to make sure we understand the data you're submitting. 

Type	String (Unicode characters. Recommended: ASCII only)
Limits	1–70 characters
Repeated field	No
Schema.org property (What’s this?)	Product.brand, Type: Brand

 

File format	Example entry
Text	Google
XML feeds	<g:brand>Google</g:brand>

To format your data for Content API, see the Content API for Shopping.

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page in your Merchant Center account.

• Submit any other relevant unique product identifiers. You might be required to submit the gtin and mpn attribute. When you submit these product identifiers, we can better understand what you're selling. When we understand what you're selling, we can make your ads and free listings richer and help connect users to your products. Learn more about product identifier attributes
• Use the brand name of the product that people shopping online generally will recognize.
• Don’t provide a value that’s not a brand. If you don't have a brand to provide, don't provide a value. For example, don't use N/A, Generic, No brand, or Does not exist.

Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

• Submit the publisher name as brand for media products like CDs.
• Use brand to help organize your product groups for bidding in your Shopping campaign. Learn about product groups
• Submit the brand in only 1 language or alphabet. For example, if your products target Japan, submit either グーグル or Google, but do not submit (Google) グーグル’.

Additional guidelines

Review each section closely to determine if the requirements apply to your country or product. If you don't follow requirements that apply to you, we'll disapprove your product and let you know in Diagnostics in your Merchant Center account.

Examples