Use the brand
attribute to indicate the product's brand name. The brand is used to help identify your product and will be shown to users. The brand name should be clearly visible on the front of the product packaging or label. The brand name should be an integral part of the packaging and not artificially added in the product image. Learn more about image requirements
When to use
Required for each product with a clearly associated brand or manufacturer
If the product doesn’t have a clearly associated brand (for example, movies, books, music, and posters) or is a custom-made product (for example, art, custom t-shirts, novelty products, and handmade products), the attribute is optional.
Format
Follow these formatting guidelines to make sure we understand the data you're submitting.
Type | String (Unicode characters. Recommended: ASCII only) |
---|---|
Limits | 1–70 characters |
Repeated field | No |
Schema.org property (What’s this?) | Product.brand, Type: Brand |
File format | Example entry |
---|---|
Text |
|
XML feeds | <g:brand>Google</g:brand> |
To format your data for Content API, see the Content API for Shopping.
Minimum requirements
These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page in your Merchant Center account.
- Submit any other relevant unique product identifiers. You might be required to submit the
gtin
andmpn
attribute. When you submit these product identifiers, we can better understand what you're selling. When we understand what you're selling, we can make your ads and free listings richer and help connect users to your products. Learn more about product identifier attributes - Use the brand name of the product that people shopping online generally will recognize.
- Don’t provide a value that’s not a brand. If you don't have a brand to provide, don't provide a value. For example, don't use N/A, Generic, No brand, or Does not exist.
Best practices
These best practices can help you go beyond the basic requirements to optimize your product data for performance.
- Submit the publisher name as brand for media products like CDs.
- Use brand to help organize your product groups for bidding in your Shopping campaign. Learn about product groups
- Submit the brand in only 1 language or alphabet. For example, if your products target Japan, submit either
グーグル
orGoogle
, but do not submit(Google) グーグル’
.
Additional guidelines
Review each section closely to determine if the requirements apply to your country or product. If you don't follow requirements that apply to you, we'll disapprove your product and let you know in Diagnostics in your Merchant Center account.
- Submit the
brand
from the manufacturer who actually built the compatible product. Don't submit the original equipment manufacturer (OEM) details to indicate that your product is compatible with or a replica of the OEM brand's product. Learn more about how to submit compatible products
- Use the brand of the bundle, not the individual products, if the manufacturer created the bundle.
- Use the brand of the main product if you created the bundle. For example, if you bundle a camera with a lens and carrying bag, submit the brand of the camera, which is the main product.
- Use the brand of the multipack, not the individual products, if the manufacturer created the multipack.
- Use the brand of the individual products, if you created the multipack.
- Use your store name for the
brand
attribute if you manufacture the product or if your product is a white-label brand. For example, you could submit your store name as the brand if you sell customized jewelry or products manufactured by someone else and rebranded by you.
Printer cartridges
- The brand you submit depends on the manufacturer of the printer cartridge you are selling. Learn more about the requirements for printer cartridges
Compatible and refurbished third party products
- Submit the brand from the manufacturer who actually built the compatible product. Don't submit the original equipment manufacturer (OEM) details to indicate that your product is compatible with or a replica of the OEM brand's product. Learn more about requirements for compatible or refurbished third party products
Examples
Product | Black Dress, size L |
title |
Sleeveless A-line Dress - black - size L |
brand |
Little Black Dress |
gtin |
0614141123452 |
mpn |
I9020A |
condition |
new |
Product | Bio Goat Milk |
title |
1l Bio Goat Milk |
brand |
Tanja’s Goat Farm |
gtin |
0614141123452 |
mpn |
H2G2-42 |
condition |
new |
Product | Google Chromecast |
title |
Google Chromecast 2 - 1080p - Wi-Fi - Black |
brand |
|
gtin |
0614141123452 |
mpn |
H2G2-42 |
condition |
new |
Product | Google 25.3 MP Digital SLR Camera and accessories |
title |
Google 25.3 MP Digital SLR Camera Body + 35mm Lense + blue camera bag |
price |
435 USD |
google_product_category |
152 |
brand |
|
gtin |
0614141123452 |
is_bundle |
yes |
condition |
new |
If your product comes in multiple colors or sizes, you have different unique product identifiers for each of these variants. For example:
Product | Google T-shirt |
title |
Google T-shirt - Green - Small |
price |
11 USD |
color |
green |
size |
s |
id |
9876-S-GRN |
item_group_id |
9876 |
brand |
|
gtin |
9504000059422 |
condition |
new |
mpn |
00638HAY |
Product | Google T-shirt |
title |
Google T-shirt - Blue - Small |
price |
9 USD |
color |
blue |
size |
s |
id |
9876-S-BLU |
item_group_id |
9876 |
brand |
|
gtin |
9504000059422 |
condition |
new |
mpn |
00638NIC |
Product | Google T-shirt |
title |
Google T-shirt - Yellow - Small |
price |
12 USD |
color |
yellow |
size |
s |
id |
9876-S-YELLOW |
item_group_id |
9876 |
brand |
|
gtin |
9504000059446 |
condition |
new |
mpn |
00638ANG |
Product | Google Pixel 3 |
title |
Google Pixel 3 - 32 GB - Midnight Blue - unlocked |
price |
199 USD |
google_product_category |
Electronics > Communications > Telephony > Mobile Phones |
brand |
|
gtin |
0614141123452 |
mpn |
00638NAGPE |
condition |
new |
Product | white label couch |
title |
Google 3-Seat Sofa in Brown and Green |
price |
799.00 USD |
brand |
|
gtin |
0614141123452 |
mpn |
AB-123-4-CD |
condition |
new |