brand: Definition

When to use

Required for each product with a clearly associated brand or manufacturer

If the product doesn’t have a clearly associated brand (e.g., movies, books, music, and posters) or is a custom-made product (e.g., art, custom t-shirts, novelty products, and handmade products), the attribute is optional.

Format

Follow these formatting guidelines to make sure we understand the data you're submitting. 

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products and get the best performance from your ads.

Minimum requirements

These are the requirements you'll need to meet to show ads for your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Merchant Center account. 

• Submit any other relevant unique product identifiers. You might be required to submit the gtin and mpn attribute. When you submit these product identifiers, we can better understand what you're selling. When we understand what you're selling, we can help connect users to your ads and make those ads richer. Learn more about product identifier attributes.
• Use the brand name of the product that people shopping online generally will recognize.
• Don’t provide a value that’s not a brand. If you don't have a brand to provide, don't provide a value. For example, don't use N/A, Generic, No brand, or Does not exist.

Best practices

These are best practices that can help you go beyond the basic requirements to optimize your product data for performance. 

• Submit the publisher name as brand for media products like CDs.
• Use brand to help organize your product groups for bidding in your Shopping campaign. Learn about product groups.
• Submit the brand in only 1 language or alphabet. For example, if your products target Japan, submit either グーグル or Google, but do not submit (Google) グーグル’.

Additional guidelines

Review each section closely to determine if the requirements apply to your country or product. If you don't follow requirements that apply to you, we'll disapprove your product and let you know in the Diagnostics page of your Merchant Center account.

Examples