Submit feeds to multiple countries
Multi-country feeds allow you to use a single feed across multiple countries and languages. Depending on the language and location, your feed may automatically be applied to additional countries. Other countries and languages require manual set up. See a full list of the languages that are automatically eligible for multi-country feeds, and the countries in which this applies.
Before you begin
To allow your products to show in all relevant locations, make sure you've correctly configured shipping and set up targeting for Google Ads campaigns for all of the countries in which your product is delivered.
Your shipping settings should reflect your Google Ads location targeting settings, including ‘‘Area of Interest” (AOI) or “Location of Presence” (LOP). Learn more about targeting geographic locations
Feeds that automatically apply in multiple countries
For some languages, your feed will automatically apply to all of the countries that are eligible for language and country combinations.
For example, if you've uploaded your product data in German, that feed will automatically be available in some German-speaking countries, such as Austria, Germany, and Switzerland.
|English||Austria, Belgium, Czechia, Denmark, France, Germany, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, United Kingdom|
|French||Belgium, France, Switzerland|
|German||Austria, Germany, Switzerland|
Manually add a new country or language to a feed
For all other languages and countries, you can add a new country of sale in the “Settings” tab of the “Primary Feeds” section.
Before a single feed can connect to multiple countries of sale, it must meet the policy requirements of the new country.
To add a new country of sale:
- Go to the Feeds tab in Merchant Center.
- Select the feed to which you want to add the new country of sale.
- Click Add.
- Select the new country and language (if applicable).
- Click Add.
The new country of sale will appear in your feed list and the additional country and language combination(s) will take effect upon the next feed upload.
You may need to use the feed tool to customize your product data under the following scenarios:
Same language and currency
Same language, different currency
Different language and currency
title. Alternatively, you can use the Supplemental Feed feature to provide additional language-dependent attributes. Use the currency conversion tool to fulfill the currency requirements.