Edit your Business Profile

Select the category that best matches your business. All locations of a business must share a “Primary category.” Choose a category that's as specific as possible and representative of your main business. If you select several categories, the category in the first field will be your primary category.

You can select up to 9 more categories. If you have trouble choosing a category for your business, choose one that’s general. Keep in mind:

• Do not use categories solely as keywords or to describe attributes of your business.
• Do not use categories that match other nearby or related businesses. For example: A business that’s located inside your business’s physical location, or an entity that contains your business.

Learn more about business categories.

Enter the complete and exact address for your business location. Learn more about address entry guidelines. 

• If you don't serve customers at your business address, leave the address field blank.
• If you change your address after getting verified, you must verify your business again.

If your business serves customers within a specific local area, enter your service area. When you list your service area, your customers know where you'll go to visit or deliver to them.

You can set your service area based on the cities, postal codes, or other areas that you serve. Learn about how to set your service area.

• In addition to your primary business phone number, you can enter up to 2 more phone numbers. The numbers must be mobile or landline, not fax.
• You can hide the phone number on your Business Profile.

Hide your Business Profile phone number

1. Go to your Business Profile.
2. On your Business Profile, select More   Business Profile settings.
3. Select Advanced settings.
4. Under "Phone number,” turn on or off Don't show.

To enter your business’s website:

• Make sure that Googlebot isn't blocked on your site.
• Check Search Console for any possible penalties to your site.

Depending on your business category, you may find options to add additional links, like online orders, reservations, and appointments.

• Facebook
• Instagram
• LinkedIn
• Pinterest
• TikTok
• X (formerly known as Twitter)
• YouTube

Tip: Social media links are currently available for select regions and may not be available for all users.

Learn to manage social media links in Google Business Profile.

Attributes tell customers more about your business. For example: "Wi-Fi” or "Has outdoor seating." You can edit certain factual attributes, like outdoor seating. Subjective attributes, like whether your business is popular with locals, rely on the opinions of Google users who have visited your business.

Learn how to add or remove attributes available for your business category.

Set your opening date in Google Maps using an Android or iOS device:

In-store products

If you run a retail business in an eligible country (US, CA, UK, and IE), you can turn online searchers into in-store shoppers by automatically showcasing your in-store products on your Business Profile.

To add your products to your Business Profile, connect your Point of Sale system to the Local Inventory app or product reader. Learn how to showcase in-store products.