Currently, we're working with a limited support team. It may take longer than usual to connect with us. Thanks for your patience.

How to manage Google updates to your Business Profile

To keep your Business Profile as accurate as possible, Google uses information from a variety of sources. For example, user reports and licensed content.
If sources report the information provided by business owners as incorrect or outdated, the profile will get updates from Google. You can review all such updates. 

Types of updates

Google can update profiles at any time. Google-updated info shows live on Maps, Search, and other Google services. You can choose to accept, discard and replace, or edit Google updates. Different types of updates show in different text colors in the profile editor:

  • Orange: New data from Google.
  • Orange: Data removed by Google.
  • Gray: Data replaced by Google. (New data shows in orange.)
  • Black or white: No updates from Google.

Manage updates

  1. On your computer, sign in to Business Profile Manager
    • If you have more than one profile, pick the one that you want to review.
  2. In the left menu, click Info.
  3. Review the Google updates listed next to your original business information.
  4. Determine what to do with the updates:
    • Edit updates: Click the section where you want to edit updates. When you’re done, click Apply.
    • Accept all the updates: At the top, next to the notification, click Accept all for this location
    • Accept individual updates: Click the sections where you want to accept updates. Then, click Apply.
    • Discard & replace updates:
      1. Click the sections where you want to discard updates.
      2. In the field that shows, restore what you had before.
      3. Click Apply.

Tip: If your profile has Google updates, you’ll get a notification at the top of the page.

Understand bulk upload & Google updates

If you update locations with your bulk upload spreadsheet, you can import your locations without resolving Google updates. Keep in mind:
  • If you haven't changed a particular field since your last upload, we ignore that field. Your data isn’t changed, and any Google updates for that field aren’t accepted or discarded. 
  • If you changed a field, the new field value is accepted. This new value overwrites both your old value and any Google update associated with it.
  • If you leave a field blank, the blank field is subject to Google updates.

Related resources

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.

Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.

Clear search
Close search
Google apps
Main menu
Search Help Center