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What is Pointy from Google

Pointy from Google helps shoppers find the products they need in your physical store. Pointy connects to your point of sale system and automatically adds your in-store inventory to your Business Profile and to a Pointy Page for your store.

Benefits include:

  • Pointy Page: An online product catalog that shows shoppers up-to-date product info for your store along with your contact details and opening hours.
  • See What’s In Store: The products from your Pointy Page are automatically listed on your Business Profile on Google. Customers will see your products when they search for your store on Google.
  • Local inventory ads: Run image based ads for all of the products listed on your Business Profile on Google in two clicks. Set your budget and location  to attract nearby shoppers searching on Google for products you stock.
  • Local surfaces across Google: When you link Pointy and Business Profile, your items will automatically appear on local surfaces across Google. This means your in-store products can appear in unpaid (non-ad) product results across Google surfaces, including Search, Images, Shopping, Maps, and Lens. Learn more about product results on Google surfaces.
  • Retailer dashboard: Get easy-to-understand reports that include your most popular products and the searches people made to find your store.
  • In-house support team: Customer Support and Success teams are available by phone and email to help you get the most out of Pointy.

Who’s eligible

Important: To check if you’re eligible for Pointy, go to Pointy.com. Pointy is generally available for:

  • Businesses in the US, CA, UK, IE, and AU.
  • Retailers with physical stores who use wired barcode scanners or compatible point of sale systems and sell products  with manufacturer (UPC/EAN) barcodes. To check technical requirements, contact the Pointy team.

Tip: Some Pointy functionality may only be available in certain countries.

Get Pointy from Google

  1. In the “Products” tab of Business Profile, you’ll find a promo card for Pointy.
  2. Click the promo card and follow the prompts to go to Pointy.com and contact the Pointy Sales and Support team.
  3. You can also sign up here.

Important: Your business must be verified on Business Profile to have access to the See What’s In Store module.

Pointy manager access

As you sign up, Pointy may ask to be added as a manager for your Business Profile on Business Profile. Manager access turns on the See What's In Store experience and links Pointy and Business Profile. Pointy won’t make any changes to your Business Profile account.

Manage Pointy

You can manage your Pointy Page and data at Pointy.com, and not through Business Profile.

How Pointy works 

Use Pointy to automatically upload your products to your Business Profile on Google. You have 2 options to connect to Pointy:

  • Pointy box: Plugs in between your barcode scanner and point of sale system.
  • POS app: Integrates directly with your point of sale system.

Once connected, simply scan your products as normal and the product info is automatically uploaded to your Pointy Page, and to your Business Profile on Google.

Pointy and submitting products manually through Product Editor

Important: If you previously submitted products through the Product editor, they will become unavailable and will not show up on Search and Maps, once you connect to Pointy.

Pointy allows automated submission of products to Google. Merchants can also submit items manually one by one through Product Editor.

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Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.


Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.

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