User role permissions

User role permissions control what users assigned to a user role can see and do in your network. Filter the list of permissions, below, to learn how each permission affects users.

Some permissions control features that might not be available in your network. Also, some permissions are dependent on others. A warning is displayed in Ad Manager when a permission dependency exists. All warnings must be resolved before you can save your changes.

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Access the interface

Admin
View

Provides access to every page and feature in Ad Manager. Features in Admin are protected by other permissions separately. If a user has access to a feature in the Admin section, they also need permission to display the section itself. For example, if a user has permission to view users, they also need permission to display Admin, since user editing is found in the Admin section.
The "Ad exchange" permission is an exception and displays all Ad Exchange interface features and settings in Google Ad Manager without needing specific tab access.

Individual permissions for some admin features are controlled by user network settings.
Ad Exchange
View Allows users to view all Ad Exchange features and settings in the Ad Manager interface. Individual permissions for some Ad Exchange features are controlled by define and deliver ads and reports permissions. Users with Admin permissions have access to Ad Exchange features.
Billing
View Allows users to view the "Billing" section of the Ad Manager interface, including all terms, invoices, and transactions. The individual permission for contract editing is controlled by user network settings.
Delivery
View Allows users to view the "Delivery" section of the Ad Manager interface, including the ad trafficking workflow and delivery tools. Individual permissions for Ad Exchange features are controlled by define and deliver ads.
Inventory
View Allows users to view the "Inventory" section of the Ad Manager interface. Individual permissions for some inventory features are shown in define and deliver ads.
Home
View Allows users to view the "Home" section of the Ad Manager interface, including the Overview and Delivery dashboards, which display delivery data for your network..
Multiple Customer Management
 
Access child publishers Allows Multiple Customer Management parent publishers to view child publishers.
Manage child publishers Allows Multiple Customer Management parent publishers to manage child publishers.

Define and deliver ads

Ad exclusion rules
View Allows users to view all existing ad exclusions set up in the "Protections" section of Ad Manager.
Create and edit Allows users to create new or edit existing ad exclusions in the "Protections" section of Ad Manager. These can be used to block ads trafficked in Ad Manager from certain inventory.
Ad units, placements, and key-values
View Allows users to view ad units, placements, and key-values in line item targeting, creative-level targeting, and the "Inventory" section of Ad Manager.
Edit Allows users to edit ad units, placements, and key-values in the "Inventory" section of Ad Manager. This permission is granted implicitly if user can edit line item and forecasts but does not show as selected in the user interface. Line item or creative-level targeting for these objects can be edited even without this permission, as long as the user has permission to edit line items and/or creatives. 
Edit values Allows users to edit the values for keys defined in the "Inventory" section of Ad Manager.
Audience segments
View Allows users to view the settings for audience segments in the "Inventory" section of Ad Manager. Segments are available for line item targeting, even without this view allowed.
Edit Allows users to edit the settings for audience segments in the "Inventory" section of Ad Manager.
Audience segments (third-party)
View Allows users to view the list of all pending third-party audience segment approvals, in the "Inventory" section of Ad Manager.
Edit Allows users to edit the approval status for any third-party audience segment, in the "Inventory" section of Ad Manager.
Campaign Manager 360 tags
View Allows users to view Campaign Manager 360 tags and associated campaign details in either the "Creatives" page of the "Delivery" section of Ad Manager, or the "Tags" section.
Approve Allows users to edit Campaign Manager 360 tags in either the "Creatives" page of the "Delivery" section of Ad Manager, or the "Tags" section.
Creatives
View Allows users to view the settings of any creative, either within a line item, or on the "Creatives" page of the "Delivery" section of Ad Manager.
Edit Allows users to edit the settings of any creative, either within a line item, or on the "Creatives" page of the "Delivery" section of Ad Manager.
Enable Allows users to activate or deactivate creatives associated with a line item, but not edit any of the creative's settings.
Creatives for Ad Exchange
View and block Allows users to access Creative review from the "Creatives" and then "Ad Exchange creatives" page in the "Delivery" section of Ad Exchange, and to block an Ad Exchange ad when they inspect webpage ad delivery (for web and mobile app).
Creative templates
Edit Allows users to edit the settings for creative templates on the "Creatives" and then "Creative templates" page of the "Delivery" section of Ad Manager. Creative templates can still be used to traffic creatives without this permission.
Experiments for Ad Exchange
View Allows users to view all Ad Exchange experiments in the "Inventory rules" page of the "Inventory" section of Ad Manager.
Edit Allows users to edit all Ad Exchange experiments in the "Inventory rules" page of the "Inventory" section of Ad Manager.
Forecast adjustments
View Allows users to view the settings for all forecast adjustments in the "Inventory" section of Ad Manager. Forecast adjustments still apply to every line item forecast, even for users without this view allowed.
Edit Allows users to edit the settings for any forecast adjustment in the "Inventory" section of Ad Manager. It gives implicit permission to the user to edit or modify key-values, however, the key-value permission doesn't show as selected in the user interface.
Orders and line items
View Allows users to view orders and line items they've created, or to which they're assigned as salesperson or trafficker, in the "Delivery" section of Ad Manager.

If their network uses teams, they must be assigned to the team associated with the order before they can access.

Edit approved Allows users to edit order and line item settings, for orders that have already been approved in the "Delivery" section of Ad Manager. It gives implicit permission to the user to edit or modify key-values, however, the key-value permission doesn't show as selected in the user interface.
Edit unapproved Allows users to edit order and line item settings for new and/or unapproved orders, and submit new orders for approval, in the "Delivery" section of Ad Manager.
Edit delivery options Allows users to edit the priority and delivery rate for line items in the "Delivery" section of Ad Manager.*
Pause and archive Allows users to pause, un-pause, archive, and unarchive orders and line items in the "Delivery" section of Ad Manager.*
Overbook standard Allows users to overbook line items of the standard line item type in the "Delivery" section of Ad Manager.*
Overbook sponsorship Allows users to overbook line items of the sponsorship line item type in the "Delivery" section of Ad Manager.*
Approve Allows users to approve and reject all orders and line items in the "Delivery" section of Ad Manager.
Forecast Allows users to run availability forecasts on orders and line items in the "Delivery" section of Ad Manager.
Enable Allows users to activate and deactivate orders and line items in the "Delivery" section of Ad Manager.

* Applies only to orders and line items that the user has permission to edit (either approved or unapproved). 

Yield groups
View Allows users to view the settings for all yield groups in the "Delivery" section of Ad Manager. 
Edit Allows users to edit the settings for any yield groups in the "Delivery" section of Ad Manager. 

Policy and protections

Privacy & messaging
View

Allows users to access the Privacy & messaging page in Ad Manager to view the ad serving options and network settings related to GDPR and CCPA and help them meet their duties under Google's EU User Consent Policy and the California Consumer Privacy Act.

Edit

Allows users to select ad serving options and network settings related to GDPR and CCPA on the Privacy & messaging page in Ad Manager to help meet their duties under Google's EU User Consent Policy and the California Consumer Privacy Act.

EU user consent & CCPA settings
View

Allows users to access the Privacy & messaging page, the EU user consent page, and the CCPA settings page in Ad Manager to view the ad serving options and network settings related to GDPR and CCPA and help them meet their duties under Google's EU User Consent Policy and the California Consumer Privacy Act.

Edit

Allows users to select ad serving options and network settings related to GDPR and CCPA on the Privacy & messaging page, the EU user consent page, and the CCPA settings page in Ad Manager to help meet their duties under Google's EU User Consent Policy and the California Consumer Privacy Act.

Policy violations for creatives
View and resolve Allows users to view and resolve creative policy violations from line items in the "Delivery" section of Ad Manager, and receive policy violation emails.
Policy violations for content
View and resolve Allows users to view and resolve site content violations from the "Policy" page in the "Admin" section of Ad Manager and receive policy violation emails.
Protections
View Allows users to view the protections settings in the "Protections" section of Ad Manager.
Edit direct Allows users to edit the protections settings for advertisers, brands, custom labels, and competitive protections, in the "Protections" section of Ad Manager.
Edit indirect Allows users to edit the protections settings for general categories, sensitive categories, restricted categories, ad technologies, advertiser URLs, cookies and data uses, and network-level protections, in the "Protections" section of Ad Manager.

Reports

Ad Exchange reports
View and create Allows users to view and create Ad Exchange historical reports in the "Reports" section of Ad Manager, and view those that have been shared with them.
Ad Manager reports
View and create Allows users to view and create reports for Ad Manager delivery in the "Reports" section of Ad Manager, and view those that have been shared with them. This permission also allows access to the Ad Manager Home dashboards.
Opportunities reports
View and create Allows users to view the "Opportunities" page from the "Home" section of Ad Manager, and to subscribe for email updates about new opportunities.
Teams reports
View and create Allows users assigned to team to create and view reports only for data applicable to their team in the "Reports" section of Ad Manager.

Sales

Sales proposals
View Allows users to view the sales proposals they've created in the "Proposals" page of the "Sales" section of Ad Manager.
Edit Allows users to update the sales proposals they've created in the "Proposals" page of the "Sales" section of Ad Manager.
Buyer sales proposals
View Allows users to view buyer initiated sales proposals in the "Proposals" page of the "Sales" section of Ad Manager.
Edit Allows users to edit and negotiate buyer initiated sales proposals in the "Proposals" page of the "Sales" section of Ad Manager.

User network settings

Activities
View Allows users to view existing activities and activity groups on the "Activity groups" page in the "Admin" section of Ad Manager.
Create and edit Allows users to create and edit activities and activity groups from the "Activity groups" page in the "Admin" section of Ad Manager.
Ads.txt
Create and edit Allows users to create, edit, and manage ads.txt files from the "Ads.txt management" page in the "Admin" section of Ad Manager.
Audience Extension
Edit Allows users to edit the "Linked accounts" in the "Global settings" page in the "Admin" section of Ad Manager to share audience segments with Ad Exchange or Display & Video 360.
Billing setup
Edit Allows users to set up billing and configure the terms and payment options related to the Ad Manager contract with Google from the "Billing" section of Ad Manager.
Change history
View

Allows users to view the network-level change history from the "Change history" page in the "Admin" section of Ad Manager, to see most changes to orders, line items, creatives, custom fields, key-values, Inventory rules, audience segments, users, and roles.

All users, regardless of permissions can still see the change history of an item in its context.

Companies & contacts
View Allows users to view all companies and contacts from the "Companies" page in the "Admin" section of Ad Manager.
Edit companies Allows users to create new or edit existing companies from the "Companies" page in the "Admin" section of Ad Manager.
Edit contacts Allows users to create new or edit existing contacts from the "Contacts" and then "Access & authorization" page in the "Admin" section of Ad Manager.
Invite Allows users to invite new advertiser contacts to view their orders from the "Contacts" and then "Access & authorization" page in the "Admin" section of Ad Manager.
Currency
View Allows users to view currency settings in the "Global settings" and then "Network settings" page in the "Admin" section of Ad Manager.
Edit Allows users to edit currency settings and add new currencies in the "Global settings" and then "Network settings" page in the "Admin" section of Ad Manager.
Custom fields
Create and edit Allows users to create and edit custom fields on the "Global settings" and then "Custom fields" page in the "Admin" section of Ad Manager.
Data transfer
Edit Allows users to edit data transfer settings on the "Reports" and then "Data transfer" page in the "Admin" section of Ad Manager.
Google Data Studio
View and share data Allows users to share Ad Manager data with Google Data Studio from the "Global settings" and then "Network settings" page in the "Admin" section of Ad Manager to view visualization reports in Data Studio.
Labels
Create and edit  Allows users to create and manage labels from the "Inventory" and then "Labels" page in the "Admin" section of Ad Manager.
Line item defaults
View Allows users to view line item default settings on the "Line item defaults" and then "Delivery" page in the "Admin" section of Ad Manager.
Create and edit Allows users to create and edit default settings for line items on the "Line item defaults" and then "Delivery" page in the "Admin" section of Ad Manager.
Personalized ads
Enable Allows users to enable Personalized ads from the "Network settings" page of the "Global settings" section in the "Admin" section of Ad Manager. 
Users
View Allows users to view all users, user roles, and teams on the "Access & authorization" page in the "Admin" section of Ad Manager.
Create and edit Allows users to create new or edit existing users, user roles and teams on the "Access & authorization" page in the "Admin" section of Ad Manager.
Impersonation
View Allows users to view the interface as another user on their network by clicking "impersonate" from the "Access & authorization" page in the "Admin" section of Ad Manager.
Edit Allows users to edit and save changes as another user on their network by clicking "impersonate" from the "Access & authorization" page in the "Admin" section of Ad Manager.

Video Solutions

Ad rules
View Allows users to view existing video ad rules on the "Ad rules" page in the "Video" section of Ad Manager.
Edit Allows users to create new and edit existing ad rules from the "Ad rules" page in the "Video" section of Ad Manager.
Content
View Allows users to view all of the video content imported to their network on the "Content" page in the "Video" section of Ad Manager. 
Content sources
View Allows users to view existing video content sources and their configurations on the "Content sources" page in the "Video" section of Ad Manager.
Create and edit Allows users to create new and edit existing video content sources from the "Content sources" page in the "Video" section of Ad Manager. This permission also allows users to manage video content metadata and content bundles.
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