Release notes for Google Ad Manager

What's new on April 6, 2020

Report and optimize

Programmatic Guaranteed and Preferred Deals moving to net revenue in reporting

Ad Manager reporting currently displays revenue data for Programmatic Guaranteed and Preferred Deals as gross revenue. In the near future, net revenue will be used instead of gross, bringing Programmatic Guaranteed and Preferred Deals into alignment with all other transaction types.

In preparation for this transition and to facilitate historical comparisons when this change goes into effect, temporary gross metrics have been introduced in Ad Manager reporting. Learn more


Coming soon

  • Open Bidding key-values will be retired
    In mid-April, the Open Bidding key-values beta will end. You will no longer be able to serve ads from third-party exchanges using key-values and mappings by yield partners will also no longer be available.

  • Changes to counting methodology for Active View video impressions
    As we continue to improve Ad Manager reporting, we’ve increased the accuracy of Active View video impression counting. Due to increased precision, you may notice a decrease in the “Active View measurable impressions” metric and an increase in the “Active View % viewable impressions” metric when compared to the previous methodology.

See previous release notes

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