What’s new in Google Ad Manager

Release notes for July 15, 2024

Follow along on X and YouTube.

Review this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can check the archive

Traffic and deliver ads

Deals in Open Bidding 

Deals in Open Bidding are now available to all publishers in Ad Manager. These deals integrate third-party private marketplace deals directly into Ad Manager, and compete alongside Private Auction and Preferred Deals. The following exchanges support Open Bidding deals: Index Exchange, OpenX, Magnite DV+, and PubMatic. To learn more, visit Deals in Open Bidding.

 

Coming soon

Interactive reports open beta coming Q3 2024
We're excited to announce Interactive reports, a new reporting tool that makes it easier for you to get the information you need. With Interactive reports you can:

  • Create a report and view the results on the same page in Ad Manager.
  • Select metrics and dimensions using a type-to-select search bar, or view all available in a dedicated window.
  • Analyze data in Ad Manager using pagination, data comparisons (including percentage change), flags, and filtering/sorting.

The Interactive reports (beta) will begin rolling out to all Ad Manager publishers in the coming weeks. When the feature is enabled for your network, you'll be able to follow the steps to Create an interactive report.

"Video optimization" report metrics deprecation
The "Video optimization" report metrics are deprecated. They were removed from the Ad Manager interface in July 2023, and will be removed from the external API in August 2024. See Video Solutions reports to learn about supported video reporting options.

New consent requirements for traffic in Switzerland
From July 31, 2024, partners using Google advertising products will be required to obtain Swiss users’ consent to the use of cookies or other local storage where legally required, as well as the collection, sharing, and use of personal data for the personalization of ads. To comply with the updated EU User Consent Policy, partners using our publisher products will be required to use a Google-certified CMP that integrates with the TCF when serving ads to users in Switzerland, in addition to the EEA and the UK.

 

See previous release notes

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