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Check this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can review the archive.
Traffic and deliver ads
Standard display line items can now repeatedly serve creatives on a page view
Ad Manager 360 now supports a line item setting to toggle whether creatives can serve multiple times on the same page view. The field is present when creating, editing, or forecasting a line item. Standard display line item types are supported. Click-tracking line items aren’t supported.
Spain and Italy postal code targeting
You can now target postal codes for Spain and Italy. Format requirements can be found at Target geographic locations for delivery.
Report and Optimize
Interactive reports: Updates based on your feedback
We’ve made updates across a range of features for Interactive reports:
- Exporting: We’ve made enhancements to exports to resolve formatting issues associated with Excel and Sheets, including the formatting of currencies and percentages. Exports can include localized column names that mirror the user experience or continue to leverage the API naming convention.
- Dimensions: You can now report on ad unit hierarchy with "Ad unit x" dimensions. In your report results, view a dimension for every level of your ad unit hierarchy, and click into a level (such as "Ad unit 3") for more details. Learn more about the Ad unit x dimensions. We’ve also made improvements to how key-values are chosen and improved the filtering performance for the "Placement (all)" dimension. Separately, the “Advertiser vertical” dimension will be available in the coming days.
- Metrics: Ad Speed reports are now available with creative load time metrics, additional metrics will be added in future releases. Separately, the "Drop-off rate" and "Total active view revenue" metrics will be available in the coming days.
- Dimension and metric tooltips: Tooltips will begin showing in the expanded "View all" picker on the right-side of the panel. Tooltip descriptions are still being added on a rolling basis.
View other Interactive report updates based on your feedback.
Total revenue metric re-named
The revenue metric "Total CPM, CPC, CPD, and vCPM revenue" has been renamed to "Total revenue." We have made this change to simplify metric naming as we continue to expand support for conversion types, such as with the alpha launch of Competed Views for video ads.
Manage network settings
CTV app claiming and approvals for MCM partners
Starting in June 2025, CTV apps monetized with MCM must be claimed and approved in order to monetize programmatic transactions. Programmatic monetization of apps from unsupported app stores will no longer be possible. Learn more about setting up an app in Ad Manager.
Coming soon
Deprecating Ad Technologies opt-in in Protections
The Ad Technologies opt-In control in Ad Manager Protections will be deprecated the week of July 7, 2025. This control, which requires publishers to opt in to specific technologies from a blocklist, has become obsolete. The control may negatively impact revenue in its default state, and its privacy and brand safety functionalities are no longer effective. No action is required from publishers.
- Publishers will continue to block VPAID by default, and have control to opt in on specific inventory. All existing settings with respect to VPAID will remain unchanged.
- To manage ad tech vendors in regulatory regions, please continue to use your CMP to collect and manage user consent as necessary.
OriginalPublisherProviderID in Data Transfer
Ad Manager is introducing a new field to Data Transfer, based directly on your feedback. OriginalPublisherProviderID (PPID) gives publishers unencrypted PPID for easier analysis, user matching, and seamless integration with their systems. Learn more about setting up Data Transfer files.
Details on the migration to Interactive reports
In Ad Manager "Reporting," Interactive reports will replace Reports in 2026.
Interactive reports, now available to all Ad Manager publishers, offers an enhanced reporting experience, including such features as AI report generation, options for deeper analysis, flags for notifications, building and viewing reports on a single page, and more.
Throughout the migration, we'll continue adding dimensions and metrics to Interactive reports. For any dimensions or metrics you'd like added to Interactive reports, please share your suggestions. Note that dimensions and metrics marked "Deprecated" in the Reports tool won't be migrated to Interactive reports.