Release notes for Google Ad Manager

What's new on September 26, 2022

Manage inventory

Audience explorer and traffic explorer

Audience explorer and traffic explorer are now generally available in Google Ad Manager 360. Use these new features to better understand and leverage your first-party audience and inventory data. 

Report and optimize

New home for Opportunities and Experiments 

You can now find your Opportunities and Experiments under “Optimization.” To view them, sign in to Ad Manager, click Optimization, and select Opportunities or Experiments. This update helps publishers quickly review all their Opportunities and Experiments under one tab.

Opportunities will continue to show next to the “Overview” card on the Overview Home dashboard, and Experiments will continue to show in “Pricing rules.” 

Other product or Help Center updates

Payments info

We’ve updated the Payments section in Ad Manager for ease of use and to more closely align with how payments information is presented in AdSense. If you’ve enabled Ad Exchange, you’ll find your payments info in Ad Manager at Payments and then Payments info (instead of Billing and then Payments).

“Encrypted signals from publishers” has been renamed to “secure signals”

In a blog post on September 13, we announced encrypted signals from publishers will be renamed to secure signals. If you’ve already begun testing encrypted signals, you will continue to test under this new product name. No action is required.

Onboarding Open Bidding partners

We’ve updated the experience of onboarding Open Bidding partners in Ad Manager 360. Publishers can now add Open Bidding partners at Delivery and then Bidders and then Open Bidding and then New bidder (instead of Admin and then Companies and then New company and then Ad network).


Coming soon

  • End of targeting support for Microsoft Windows Phone OS
    We will be deprecating all targeting support for Microsoft Windows Phone OS in Ad Manager. With Microsoft no longer supporting Windows phones, we are removing the targeting option from Ad Manager across all entities. 
  • Block Expandable Ads will be deprecated
    Starting October 3, 2022, publishers will no longer be able to use the "Block Expandable Ads" protection in Ad Manager. In addition, we'll also be deprecating:
    • "Click to expand" and "rollover to expand" values in the "Ad experience" dimension in the Historical report
    • "Expandable types" in the Ad Exchange historical report
  • Customize your Overview Home dashboard
    Soon, you’ll find new options to customize your Overview Home dashboard. You’ll be able to:
    • Create customized data cards - Build and explore the insights you need with options to add, configure, and reorder cards.
    • Apply page-level dimension filters - Filter cards on your dashboard for dimensions such as “Ad unit,” “Demand channel,” Device category,” and more. 
  • View performance insights and yield groups for ad units
    In the coming weeks, all publishers will be able to view performance insights for individual ad units, with optional data breakdowns on country, yield partner, inventory format, and optional filters. You’ll also be able to view yield groups that either target your ad unit or have served impressions to your ad unit in the last 30 days.
  • Update to Active View measurement
    Active View is switching from a proprietary viewability measurement technique to using the Open Measurement (OM) SDK for mobile app display inventory in Ad Manager. This change brings Active View in line with the industry standard. Some publishers may see a change in mobile app display measurability and viewability. This change only impacts Active View measurement on mobile app inventory. To learn more and follow the Open Measurement standard on obstructions, visit the Open Measurement with Mobile Ads SDK (iOS | Android).

See previous release notes

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