Release notes for Google Ad Manager

What's new on November 15, 2021

Manage inventory

PPID for programmatic

We’ve launched the option to enable publisher provided identifiers (PPID) for programmatic demand from Google. This allows you to leverage first-party identifiers when Ad Manager third-party cookies or device IDs aren't available, potentially increasing programmatic revenue on this traffic.

MCM child publishers can now use their own Ad Exchange account instead of Linked Accounts

As of November 15, 2021,  MCM Manage Account child publishers can enable Ad Exchange for their own Ad Manager account. Since Linked Accounts aren’t supported in MCM, this self-service setup option complements options previously offered to parent partners to help migrate their child publishers’ inventory to MCM.

Open Bidding is now available for more networks (Beta) 

Previously available only to Google Ad Manager 360, Open Bidding is now in beta for more Ad Manager networks. Onboard online with bidders to obtain direct access to their bid requests.

 

Coming soon

  • New Active View metrics in Data Transfer
    We'll introduce new viewability fields in Data Transfer to help publishers correctly report on Active View for video creatives. The new fields will apply for all creative types, and include:
    • Active View Eligible Impression Count (ActiveViewEligibleCount)
    • Active View Measurable Impression Count (ActiveViewMeasurableCount)
    • Active View Viewable Count (ActiveViewViewableCount)
    These fields will ultimately replace legacy Active View fields:
    • Active View Eligible Impression (ActiveViewEligibleImpression)
    • Active View Measurable Impression (MeasurableImpression)
    • Active View Viewable Impression (ViewableImpression)
    The legacy metrics will populate until April 30, 2022. For accurate reporting, publishers should start using the new Active View metrics when they become available.
  • Improved Top Pricing Rules card
    We’re launching a series of improvements to the Top Pricing Rules card on the Home Dashboard that includes:
    • A more comprehensive data set:
      • Remnant bids have been added
      • More detailed bid breakdown that shows Rejection reason for losing bids and Auction type for winning bids, or continue to group by winning and losing bids
    • Enhanced usability and navigation:
      • Breakdown by each pricing option
      • Floor price/tCPM indicator
      • UI indication of rule changes or deactivation during the selected time period

See previous release notes

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