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Traffic and deliver ads
Traffic anchor ads
We now offer full support for anchor ads on both desktop and mobile web. We recently announced an open beta of anchor ads for mobile web, and this full launch solidifies our anchor web offering. Anchor ads appear at the top or bottom of your web pages, remaining in view as the user scrolls. They use a high-performing format that is compliant with the Better Ads Standards. Users can collapse an anchor ad at any time by clicking the arrow.
Create and apply multiple line item templates
Starting this week, Publishers (Admins) of the Ad Manager network can create and save multiple templates. The existing form within the line item (LI) defaults tab will now be replaced with a table of all the publisher’s templates. Publishers will also have the option to modify previously created templates. The LI creation page will have a dropdown containing all the templates. The LI creation form will be pre-populated when a template is selected.
Report and optimize
"Ad Exchange Historical" to "Historical" report type conversion (Beta)
To simplify reporting workflows, publishers can now access Ad Exchange Historical report dimensions and metrics in the Historical report, rather than having to rely on two separate report types.
For reports containing date ranges before May 1, some Ad Exchange dimensions will not have data. For partners who need to report on Ad Exchange Historical-specific fields before this date, they will need to use the Ad Exchange Historical report. In May 2023, we will turn down the Ad Exchange Historical report in Ad Manager, and there will no longer be API versions that support Ad Exchange report type queries.
To prepare for this change, we encourage publishers to start using the Historical report for all Ad Exchange Historical needs. You can learn About the Ad Exchange Historical report migration for details on the migrated dimensions and metrics in the Google Help Center.
To help publishers migrate, we'll copy existing Ad Exchange Historical saved queries and update them to have only Historical report type fields. More details on the saved query migration will be forthcoming.
Improved Reach report
The Reach report now supports Browser category and Operating system category dimensions, and the Order and Line Item dimensions are now compatible. These dimensions are compatible with existing Reach metrics. Learn more about Reach reports.
Other product or Help Center updates
Violation screenshots in Policy center
Publishers can see example screenshots of the violations flagged on their properties in the Policy center. Initially, we'll cover specific categories of violations. More categories will be added in the coming months. Please note that the screenshots don’t cover all violations occurring on your properties. This only applies to web publishers.
Coming soon
- PPID Time-to-Live (TTL) extension
We are extending PPID duration from the current 90 days to 180 days. This will help publishers support personalization use cases that reach users who have periods of inactivity above 90 days yet return within 180 days, such as seasonal behavior targeting.
- Updates to Ad experiences video protections
The migration of the opt-in control “Allow video ads” is complete. The control is now a block called “Block non-instream video ads.” Specifically for partners who did not previously opt in to “Allow video ads,” this new non-instream video block was created in your network to maintain the current status. Please review this setting before the new control takes effect in the coming weeks, when you’ll be able to start using it.
- Update to Active View measurement
Active View is switching from a proprietary viewability measurement technique to using the Open Measurement (OM) SDK for mobile app display inventory in Ad Manager. This change brings Active View in line with the industry standard. Some publishers may see a change in mobile app display measurability and viewability. This change only impacts Active View measurement on mobile app inventory. To learn more and follow the Open Measurement standard on obstructions, visit the Open Measurement with Mobile Ads SDK (iOS | Android).
- Upcoming enforcement of app-ads.txt for CTV inventory
In the coming months, buyers will begin to enforce the Interactive Advertising Bureau (IAB) standard for inventory transparency, app-ads.txt for Connected TV (CTV) inventory. It is highly recommended to correctly set up your app-ads.txt file for all relevant CTV app stores. Additionally, we added support for the IAB inventorypartnerdomain specification that helps CTV publishers engaging in inventory sharing practices better manage their app-ads.txt files. Learn more about ads.txt/app-ads.txt and inventory sharing partners.