Manage child publisher accounts with MCM
This week, Multiple Customer Management (MCM) Manage Account delegation type will be generally available. Parent publishers can manage one or more child publisher accounts to help with ad strategy, setup, optimization, maintenance, and more.
Traffic and deliver ads
Improvements to Ad Manager Video Solutions
In our continuous effort to make video as intuitive and efficient as possible, several small but meaningful changes have been made to the user interface, including:
- Video position targeting setting is now cleared when a line item type is changed
- Creative-level targeting is now prevented for bumper line items
- Confirmation is now required to change the status of a live stream
- CDN configurations are now clickable in live stream settings
- CMS metadata is now included in a line item export
- Search by channel name is now supported for video content metadata
Manage network settings
Audience segment sharing with linked Ad Exchange accounts is no longer necessary
Your first-party audience segments are now available by default to use with your primary Ad Exchange account. This means the audience sharing settings are no longer necessary.
Other product or Help Center updates
TCF v2.0 error grace period has ended
The grace period provided to give publishers time to manage errors and misconfigurations related to the launch of IAB Europe’s Transparency & Consent Framework v2.0 has ended. You can still troubleshoot TCF v2.0 errors using your error report and the error tables in the help center.
Limited ads are now generally available
Additions to the ad technology providers for LGPD list
On February 22, 2021, the following newly certified Ad Technology Providers (ATPs) are available for use with the LGPD: AdGear Technologies Inc., Axonix Limited, Cazamba Serviços de Internet Ltda, Digitalist Finland Oy, Hueads, Inc., Intango Ltd., internetstores GmbH, Melvad, Smart Digital LLC, Unmatched Solutions Limited.
- Check RTB creatives for user consent
In Q1 2021, Ad Manager, AdSense, and AdMob will release an additional GDPR compliance feature that will enable you to opt-in to allow Google to check your RTB (real-time-bidding) creatives for user consent. The “Check RTB (real-time bidding) partner creatives for user consent” option will appear on the EU user consent page.
- ATP declaration control for reservations is moving
To improve user experience, the Declare ad technology providers for reservation creatives control will be relocated from the “EU user consent” page to the “Delivery” page in the Admin section. This change will not impact serving behavior.