Edit your Business Profile on Google

To keep your business information on Google accurate and up to date, you can edit your Business Profile on Google after it has been verified. To help potential customers find and learn more about your business, you can change information like your address, hours, contact info and photos.

If you haven’t already, add or claim your business, then verify your Business Profile so it's eligible to show up on Search, Maps and other Google services.

You must verify your business before you can edit information about it. The changes can include the name, category, address, hours, phone number and website. After verification of the business and approval of the edits, these changes can be published on Google Search and Maps. 

Some business owners may still need to verify their business first before they edit their information.

Edit a Business Profile


  • Certain features to manage your Business Profile may differ between Google Maps and Search and the operating system.
  • Important: As a COVID-19 precaution, we're operating with a limited team. It may take longer than usual to connect with us. We recommend our Help Community and YouTube Channel.

Edit your own Business Profile

To edit your profile directly on Google Search and Maps:

  1. Go to your Business Profile. Learn how to find your profile.
  2. Select Edit profile and then Business information.
    Tip: On your desktop, using Google Search, select Edit profile.
  3. After each change you make, select Save.

Fix someone else’s local business

If you find something wrong with a business that you don’t own or manage, you can suggest an edit or report the error in Google Maps.

If someone else's business is missing from Google Maps, you can add a missing place.

Types of edits

The following are some helpful tips for the types of information that you can add or edit on your Business Profile:

We may review your changes for quality before publishing them. Review our guidelines for representing your business.

Learn more about edits to your Business Profile.

Business name
Enter your business name exactly as it appears in the real world across signage, stationery and other branding. If you change your business name after requesting a verification letter, you must verify your business again. Learn more about Business Profile quality guidelines.

Select the category that best matches your business. All locations of a business must share a 'Primary category'. Choose a category that's as specific as possible and representative of your main business. If you select several categories, the category in the first field will be your primary category.

You can select up to nine more categories. If you have trouble choosing a category for your business, choose one that’s general. Bear in mind:

  • Do not use categories solely as keywords or to describe attributes of your business.
  • Do not use categories that match other nearby or related businesses. For example, a business that’s located inside your business’s physical location, or an entity that contains your business.

Learn more about business categories.

Address and pin location

Enter the complete and exact address for your business location. Learn more about address entry guidelines

  • If you don't serve customers at your business address, leave the address field blank.
  • If you change your address after you request a verification letter, you must verify your business again.
Service area

If your business serves customers within a specific local area, enter your service area. When you list your service area, your customers know where you'll go to visit or deliver to them.

You can set your service area based on the cities, postcodes or other areas that you serve. Learn about how to set your service area.

  • In addition to your primary business phone number, you can enter up to two more phone numbers. The numbers must be mobile or landline, not fax.
  • You can hide the phone number on your Business Profile.

Hide your Business Profile phone number

  1. Go to your Business Profile. Learn how to find your profile.
  2. On your Business Profile, select More and then Business Profile Settings.
  3. Select Advanced settings.
  4. Under 'Phone number', turn on or off Don't show.

To enter your business’s website:

Depending on your business category, you may see options to add additional links, like online orders, reservations and appointments.


Attributes tell customers more about your business. For example: 'Wi-Fi' or 'Has outdoor seating'. You can edit certain factual attributes, like outdoor seating. Subjective attributes, like whether your business is popular with locals, rely on the opinions of Google users who have visited your business.

Learn how to add or remove attributes available for your business category.

Tip: If you own or manage a healthcare profile, you can edit the following information:

  • Whether your business offers online care.
  • Whether you provide customers a direct method to schedule and receive online care.
  • Your gender.
Photos From the business

Enter a brief description of your business.

Things to include:

  • What you offer
  • What sets you apart
  • Your history
  • Anything else that's helpful for customers to know

Things to avoid:

  • Do not include URLs or HTML code.
  • Do not exceed 750 characters in the description field.

Focus primarily on details about your business instead of details about promotions, prices or sales. Read more about guidelines for business representation.

Example: 'We're an independent ice cream shop located steps from the centre of town. We’re proud to be the favourite for locals to meet friends for a cone or call for a fresh pizza, delivered straight to their home. We serve 35 flavours of homemade, hand-churned ice creams and sorbets year-round. The pizza oven turns out New York-style pies every day from midday until close. Come see us today!'

Opening date

Add an opening date to your Business Profile to let customers know when your business first opened or will open.

Google uses various sources to determine how long a business has been in operation. On certain places in Google Search, the opening date may be used to let customers know how many years a business has been in operation. If the merchant believes that there’s an error, they can set the correct opening date.

Only the year and month of your opening date are required. You can enter a date up to one year in the future, but it won't show up on Google until 90 days before the date.

Set your opening date on Google Search and Maps

  1. Go to your Business Profile. Learn how to find your profile.
  2. To open your Business Profile, select Edit profile and then Business information.
    Tip: On your desktop, using Google Search, select Edit profile.
    • On a computer: Scroll to the 'Opening date' field, then select it.
    • On a mobile device: Under the 'About' tab, tap Opening date.
  3. Enter the required fields.
  4. Select Save.
Tip: On certain places in Google Search, the opening date may be used to let customers know how many years a business has been in operation.
Menu/Services (limited availability)
Use the Menu and Services Editor to keep your menu items or services, along with their prices, accurate.
Learn more about the menu editor (food and drink businesses only) or the services editor.
Products (limited availability)
If you run a retail business, you can show nearby shoppers what you sell by adding your in store products to your Business Profile. Learn how to add products to your Business Profile.
Check-in and check-out times (hotels only)
Hotels can add their check-in and check-out times to their Business Profile. This information helps customers know when rooms will be ready and when they must vacate them.
To ensure that hotel profiles are accurate, Google also collects check-in and check-out information from a variety of trusted sources, like user reports and licensed content. You can choose whether you want to accept these updates automatically.
Hotel information (hotels only)
Important: This feature is only available on a computer.
Owners with verified hotel profiles can edit their services and amenities in the 'Hotel attributes' section in Business Profile Manager. 
Health insurance information (US only)

Healthcare providers like doctors, therapists and other medical practitioners can add healthcare insurance to their Business Profiles on Google. A 'Check insurance info' link might display below your business’s hours. 

Learn how to manage your insurance information.

Related resources

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Clear search
Close search
Google apps
Main menu
Search Help Centre