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Content policies

Prohibited content

Learn more about the AdSense content policies

Click a link below to be directed to the policy of your choice:

Adult content
Content that advocates against an individual, group, or organization
Recreational drugs and drug-related content
Alcohol and tobacco-related content
Healthcare-related content
Hacking and cracking content
Pages that offer compensation programs
Misrepresentative content
Violent content
Weapon-related content
Content that enables dishonest behavior
Illegal content
If you've found a page that violates the AdSense program policies, please report it here.

Adult content

What's the policy?

Google ads may not be placed on pages that contain pornography, adult, or mature content. Please note that we also don't allow AdSense for search (AFS) search boxes to be placed on adult content pages.

Additional information

My site was warned for a policy violation:

  • Please carefully review your notification and use the Help Center to learn about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
  • Once you’ve made the changes to resolve the issue(s) on your site no further action is needed. if you do not make changes to bring your site into compliance, ad serving will be disabled to your site.
  • Keep in mind that the example page we provide is just an example, and you should review your entire site to ensure that the same issue doesn't continue to exist on other pages.
  • Click here for more information.

Ad serving was limited or disabled on my page:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was limited or disabled to your page.
  • After making appropriate changes to your page, please refer to the policy notification to learn how to request a re-review of your page.
  • Click here for more information

Ad serving was disabled on my site:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was disabled to your site.
  • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for compliance to policy before submitting a re-review request.
  • After making appropriate changes to your site, you can request a re-review of your site by filling out this form.
  • Click here for more information.

My account was disabled:

  • For more information on why your account was disabled and next steps, please click here.

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Content that advocates against an individual, group, or organization

What's the policy?

Google believes strongly in the freedom of expression, but also recognizes the need to protect the quality of the AdSense network for users, advertisers, and publishers.

Google ads may not be placed on pages that contain harassing or bullying content, or on content that incites hatred or promotes violence against individuals or groups based on race or ethnic origin, religion, disability, gender, age, veteran status, or sexual orientation/gender identity. Additionally, Google ads may not appear on content that incites or advocates for harm against an individual or group.

However, pages containing educational, documentary, historical, scientific, or artistic content related to such subjects are permitted to participate in AdSense.

Examples

Examples*

 

Acceptable Not acceptable
  • Political advertising pages (and other political content) as long as they are not hate-related or advocating for harm against another party
  • Satire pages that do not advocate violence or target hateful content against an individual or group
  • Religious organization pages as long as they are not hate-related or advocating against another individual or group
  • Consumer awareness pages (e.g.,pages containing customer reviews, both positive and negative)
  • Academic material or case studies about harassment in the workplace
  • Pages with content that advocates/condones violence or makes threats of harm against an individual or group
  • Pages with harassing or bullying content
  • Pages with content that incites or promotes hatred against a group or individuals
  • Content that encourages others to believe that a group or individual is inhuman or inferior
  • Content that attacks a person or group on the basis sexual orientation or gender identity
 

* Please note that these are examples and not intended to be complete or comprehensive.

Additional information

My site was warned for a policy violation:

  • Please carefully review your notification and use the Help Center to learn about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
  • Once you’ve made the changes to resolve the issue(s) on your site no further action is needed. if you do not make changes to bring your site into compliance, ad serving will be disabled to your site.
  • Keep in mind that the example page we provide is just an example, and you should review your entire site to ensure that the same issue doesn't continue to exist on other pages.
  • Click here for more information.

Ad serving was limited or disabled on my page:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was limited or disabled to your page.
  • After making appropriate changes to your page, please refer to the policy notification to learn how to request a re-review of your page.
  • Click here for more information

Ad serving was disabled on my site:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was disabled to your site.
  • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for compliance to policy before submitting a re-review request.
  • After making appropriate changes to your site, you can request a re-review of your site by filling out this form.
  • Click here for more information.

My account was disabled:

  • For more information on why your account was disabled and next steps, please click here.

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Recreational drugs and drug-related content

What's the policy?

We want to help keep people safe both online and offline, so we don't allow the promotion of some products or services that cause damage, harm, or injury. For this reason, Google ads may not be placed on pages that sell or promote recreational drugs and drug-related content including:

  • Promotion of substances that alter mental state for the purpose of recreation or otherwise induce "highs". Examples:
    • Cocaine, crystal meth, heroin, marijuana, cocaine substitutes, mephedrone, "legal highs"
  • Products or services marketed as facilitating recreational drug use. Examples:
    • Pipes, bongs, cannabis coffee shops
  • Instructional content about producing, purchasing, or using recreational drugs. Examples:
    • Forums to exchange tips or recommendations on drug use

Please be aware that the promotion of prohibited content includes providing links to contents that does not follow our recreational drugs and drug-related content policies.

Examples

Examples *

Acceptable Not acceptable
  • Pages that promote drug-rehabilitation.
  • Information pages about the history of a recreational drug (e.g., opium wars).
  • Sales or promotion of illegal drugs and drug paraphernalia. Note: Drugs illegal by U.S. Federal Law are unacceptable even if legal elsewhere.
 

* Please note that these are examples and not intended to be complete or comprehensive.

Additional information

My site was warned for a policy violation:

  • Please carefully review your notification and use the Help Center to learn about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
  • Once you’ve made the changes to resolve the issue(s) on your site no further action is needed. if you do not make changes to bring your site into compliance, ad serving will be disabled to your site.
  • Keep in mind that the example page we provide is just an example, and you should review your entire site to ensure that the same issue doesn't continue to exist on other pages.
  • Click here for more information.

Ad serving was limited or disabled on my page:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was limited or disabled to your page.
  • After making appropriate changes to your page, please refer to the policy notification to learn how to request a re-review of your page.
  • Click here for more information

Ad serving was disabled on my site:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was disabled to your site.
  • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for compliance to policy before submitting a re-review request.
  • After making appropriate changes to your site, you can request a re-review of your site by filling out this form.
  • Click here for more information.

My account was disabled:

  • For more information on why your account was disabled and next steps, please click here.

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Alcohol and tobacco-related content

What's the policy?

Google ads may not be placed on pages that promote certain alcohol and tobacco-related content including:

  • Promotion of beer, hard alcohol, or liqueurs.
  • Promotion of tobacco and tobacco-related products, including cigarettes, cigars, tobacco pipes, and rolling paper.

Please be aware that the promotion of prohibited content includes providing links to pages that do not follow our alcohol and tobacco-related content policies. However, publishers are permitted to place ads on informational content relating to brewing or distilling beer, as well as content related to the topic of quitting smoking.

Examples

Examples *

Alcohol

Acceptable Not acceptable
  • Pages that sell wine and champagne
  • Pages that sell equipment or provide information on how to distill or brew beer
  • Directories of bar or pub locations
  • Pages that primarily sell alcohol (beer, hard alcohol, or liqueurs) directly from their site. Note: Pages that predominantly sell wine and/or champagne are exempted.

Tobacco

Acceptable Not acceptable
  • Informational pages about quitting smoking
  • Informational pages that do not sell tobacco products
  • Pages that primarily sell tobacco products (cigars, cigarettes, e-cigarettes, chewing tobacco, or rolling papers)
 

* Please note that these are examples and not intended to be complete or comprehensive.

Additional information

My site was warned for a policy violation:

  • Please carefully review your notification and use the Help Center to learn about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
  • Once you’ve made the changes to resolve the issue(s) on your site no further action is needed. if you do not make changes to bring your site into compliance, ad serving will be disabled to your site.
  • Keep in mind that the example page we provide is just an example, and you should review your entire site to ensure that the same issue doesn't continue to exist on other pages.
  • Click here for more information.

Ad serving was limited or disabled on my page:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was limited or disabled to your page.
  • After making appropriate changes to your page, please refer to the policy notification to learn how to request a re-review of your page.
  • Click here for more information

Ad serving was disabled on my site:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was disabled to your site.
  • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for compliance to policy before submitting a re-review request.
  • After making appropriate changes to your site, you can request a re-review of your site by filling out this form.
  • Click here for more information.

My account was disabled:

  • For more information on why your account was disabled and next steps, please click here.

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Healthcare-related content

What's the policy?

To comply with local laws and regulations related to the promotion of healthcare and medicines, Google ads may not be placed on pages that contain certain healthcare-related content including:

  • Online sale of prescription medication. Examples:
    • Sales of prescription drugs, even if through an affiliate program
    • Online pharmacies
    • Pages that primarily drive traffic to online drugstores/pharmacies
  • Sale of unapproved pharmaceuticals and supplements. Examples:
    • All items on this non-exhaustive list of prohibited pharmaceuticals and supplements (e.g., products that contain Ephedra)
    • Herbal and dietary supplements with active pharmaceutical or dangerous ingredients
    • Products with names that are confusingly similar to an unapproved pharmaceutical or supplement or controlled substance
Examples

Examples *

Acceptable Not acceptable
  • Pages that sell over-the-counter drugs
  • Informational pages about prescription drugs and unapproved pharmaceuticals and supplements including Ephedra
  • Sales of prescription drugs, even if through an affiliate programs
  • Pages that primarily drive traffic to online drugstores/pharmacies
  • Pages that sell Ephedra or alternatives to Ephedra, such as Ephedrine
  • All items on this non-exhaustive list of prohibited pharmaceuticals and supplements
 

* Please note that these examples are not limited to the following.

Additional information

My site was warned for a policy violation:

  • Please carefully review your notification and use the Help Center to learn about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
  • Once you’ve made the changes to resolve the issue(s) on your site no further action is needed. if you do not make changes to bring your site into compliance, ad serving will be disabled to your site.
  • Keep in mind that the example page we provide is just an example, and you should review your entire site to ensure that the same issue doesn't continue to exist on other pages.
  • Click here for more information.

Ad serving was limited or disabled on my page:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was limited or disabled to your page.
  • After making appropriate changes to your page, please refer to the policy notification to learn how to request a re-review of your page.
  • Click here for more information

Ad serving was disabled on my site:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was disabled to your site.
  • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for compliance to policy before submitting a re-review request.
  • After making appropriate changes to your site, you can request a re-review of your site by filling out this form.
  • Click here for more information.

My account was disabled:

  • For more information on why your account was disabled and next steps, please click here.

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Hacking and cracking content

What's the policy?

Google ads may not be placed on pages that promote any form of hacking or cracking. Hacking and cracking content is content that provides users with instructions or equipment that tampers with or provides unauthorized access to software, servers, or websites.

Examples

Examples*

Acceptable Not acceptable
  • Pages that provide information on “unlocking" or “jail-breaking" cellular phones
  • Information or software for DVD, CD, game ripping, or MP3 music downloads (must not violate our copyright policy by providing downloads of copyrighted materials or driving traffic to pages with content of this nature
  • Pages that provide information on free-to-air satellite channels
  • Pages or products that enable illegal access of cell phones and other communications or content delivery systems or devices
  • Products or services that bypass copyright protection, including circumvention of digital rights management technologies
  • Products that illegally descramble cable or satellite signals in order to get free services
  • Pages that assist or enable users to download streaming videos if prohibited by the content provider, such as those found on YouTube and Google Video
 

* Please note that these are examples and not intended to be complete or comprehensive.

Additional information

My site was warned for a policy violation:

  • Please carefully review your notification and use the Help Center to learn about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
  • Once you’ve made the changes to resolve the issue(s) on your site no further action is needed. if you do not make changes to bring your site into compliance, ad serving will be disabled to your site.
  • Keep in mind that the example page we provide is just an example, and you should review your entire site to ensure that the same issue doesn't continue to exist on other pages.
  • Click here for more information.

Ad serving was limited or disabled on my page:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was limited or disabled to your page.
  • After making appropriate changes to your page, please refer to the policy notification to learn how to request a re-review of your page.
  • Click here for more information

Ad serving was disabled on my site:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was disabled to your site.
  • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for compliance to policy before submitting a re-review request.
  • After making appropriate changes to your site, you can request a re-review of your site by filling out this form.
  • Click here for more information.

My account was disabled:

  • For more information on why your account was disabled and next steps, please click here.

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Pages that offer compensation programs

What's the policy?

Google ads may not be placed on pages that promise payment or incentives to users who click on ads, surf the web, read emails, or perform other similar tasks. Placing Google ads on such pages may result in invalid impressions or clicks and is therefore prohibited. Similarly, Google ads may not be placed on pages that primarily drive traffic to, promote, or provide instructional materials on how to implement such services.

Examples

Examples*

Acceptable Not acceptable
  • Pages that pay you to complete an action, as long as the action does not involve clicking on ads or artificially inflating ad impressions (Pay-To-Survey pages, Cashback pages)
  • Safelist pages (opt-in groups where users promote their pages over email)
  • Pay-To-Click Pages
  • Pay-To-Surf Pages
  • Auto-Surf Pages
  • "Search for Charity Pages"
  • Pay-To-Search Pages
 

* Please note that these are examples and not intended to be complete or comprehensive.

Additional information

My site was warned for a policy violation:

  • Please carefully review your notification and use the Help Center to learn about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
  • Once you’ve made the changes to resolve the issue(s) on your site no further action is needed. if you do not make changes to bring your site into compliance, ad serving will be disabled to your site.
  • Keep in mind that the example page we provide is just an example, and you should review your entire site to ensure that the same issue doesn't continue to exist on other pages.
  • Click here for more information.

Ad serving was limited or disabled on my page:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was limited or disabled to your page.
  • After making appropriate changes to your page, please refer to the policy notification to learn how to request a re-review of your page.
  • Click here for more information

Ad serving was disabled on my site:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was disabled to your site.
  • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for compliance to policy before submitting a re-review request.
  • After making appropriate changes to your site, you can request a re-review of your site by filling out this form.
  • Click here for more information.

My account was disabled:

  • For more information on why your account was disabled and next steps, please click here.

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Misrepresentative content

What's the policy?

Users don’t want to be misled by the content they engage with online. For this reason, Google ads may not be placed on pages that misrepresent, misstate, or conceal information about you, your content or the primary purpose of your web property.

Examples

Examples*

Not acceptable
  • Enticing users to engage with content under false or unclear pretenses (e.g. deceptively presenting fake news articles as real)
  • "Phishing" for users’ information
  • Promotion of content, products, or services using false, dishonest, or deceptive claims (e.g. “Get Rich Quick” schemes)
  • Impersonating Google products
  • Falsely implying having an affiliation with, or endorsement by, another individual, organization, product, or service
 

* Please note that these are examples and not intended to be complete or comprehensive.

Additional information

My site was warned for a policy violation:

  • Please carefully review your notification and use the Help Center to learn about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
  • Once you’ve made the changes to resolve the issue(s) on your site no further action is needed. if you do not make changes to bring your site into compliance, ad serving will be disabled to your site.
  • Keep in mind that the example page we provide is just an example, and you should review your entire site to ensure that the same issue doesn't continue to exist on other pages.
  • Click here for more information.

Ad serving was limited or disabled on my page:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was limited or disabled to your page.
  • After making appropriate changes to your page, please refer to the policy notification to learn how to request a re-review of your page.
  • Click here for more information

Ad serving was disabled on my site:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was disabled to your site.
  • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for compliance to policy before submitting a re-review request.
  • After making appropriate changes to your site, you can request a re-review of your site by filling out this form.
  • Click here for more information.

My account was disabled:

  • For more information on why your account was disabled and next steps, please click here.

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Violent content

What's the policy?

Google ads may not be be placed on content that contains graphic or gory images such as bloodshed, fight scenes, and gruesome or freak accidents. Publishers are responsible for every page on which their ad code appears and for screening any text, images, videos, or other media that will appear on a page with Google ads.

Examples

Examples*

Acceptable Not acceptable
  • Boxing or martial arts pages
  • Breaking bones
  • Getting hit by trains/cars
  • Receiving other serious injuries
  • Pages devoted to fight videos
  • Pages with gory videos or images
 

* Please note that these are examples and not intended to be complete or comprehensive.

Additional information

My site was warned for a policy violation:

  • Please carefully review your notification and use the Help Center to learn about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
  • Once you’ve made the changes to resolve the issue(s) on your site no further action is needed. if you do not make changes to bring your site into compliance, ad serving will be disabled to your site.
  • Keep in mind that the example page we provide is just an example, and you should review your entire site to ensure that the same issue doesn't continue to exist on other pages.
  • Click here for more information.

Ad serving was limited or disabled on my page:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was limited or disabled to your page.
  • After making appropriate changes to your page, please refer to the policy notification to learn how to request a re-review of your page.
  • Click here for more information

Ad serving was disabled on my site:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was disabled to your site.
  • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for compliance to policy before submitting a re-review request.
  • After making appropriate changes to your site, you can request a re-review of your site by filling out this form.
  • Click here for more information.

My account was disabled:

  • For more information on why your account was disabled and next steps, please click here.

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Weapon-related content

What's the policy?

Google ads may not be placed on pages that sell, facilitate or advocate the sales of weapons and weapon accessories. This includes but is not limited to the sales of ammunition, gun parts, hardware, pistols, rifles, BB guns, sporting guns, air guns, blow guns, and stun guns. This policy also prohibits the placement of ads on pages that sell explosives, including fireworks.

Examples

Examples*

Acceptable Not acceptable
  • Pages that are primarily about the sport of hunting
  • Pages that sell antique guns, non-working replicas, emergency flares, paintball guns, scopes, or holsters
  • Pages located outside the U.S. that sell Airsoft guns
  • Pages in the U.S. that sell Airsoft guns and have the appropriate disclaimer on the landing page
  • Pages that contain content regarding archery or bowhunting
  • Pages that sell collectible knives, daggers, swords, cutlery, chef knives, or sporting equipment
  • Pages that drive traffic to firearm sales
  • Pages in the U.S. that sell Airsoft guns and DO NOT have the appropriate disclaimer on the landing page
  • Pages that sell knives or weapons with an intended violent use
  • Pages that teach bomb or other explosive-making or give instructions on how to harm or kill
  • Pages that sell fireworks or pyrotechnic devices
 

* Please note that these are examples and not intended to be complete or comprehensive.

Additional information

My site was warned for a policy violation:

  • Please carefully review your notification and use the Help Center to learn about the issue(s) detected on your site. All policy notifications are sent via email or can be accessed in your AdSense account.
  • Once you’ve made the changes to resolve the issue(s) on your site no further action is needed. if you do not make changes to bring your site into compliance, ad serving will be disabled to your site.
  • Keep in mind that the example page we provide is just an example, and you should review your entire site to ensure that the same issue doesn't continue to exist on other pages.
  • Click here for more information.

Ad serving was limited or disabled on my page:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was limited or disabled to your page.
  • After making appropriate changes to your page, please refer to the policy notification to learn how to request a re-review of your page.
  • Click here for more information

Ad serving was disabled on my site:

  • All policy notifications are sent via email or can be accessed in your AdSense account. Please carefully review your notification and use the Help Center to learn specifically why ad serving was disabled to your site.
  • When making changes to your site, please remember that the URL provided in the notification is only an example. We strongly recommend that you review the contents of your entire site for compliance to policy before submitting a re-review request.
  • After making appropriate changes to your site, you can request a re-review of your site by filling out this form.
  • Click here for more information.

My account was disabled:

  • For more information on why your account was disabled and next steps, please click here.

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Content that enables dishonest behavior

What's the policy?

We value honesty and fairness, so Google ads may not be placed on pages with content that helps users to mislead others. Examples:

  • Content that promotes creating fake or false documents such as passports, diplomas, or accreditation;
  • Content that promotes creation of fake or false identities;
  • Sale or distribution of term papers, paper-writing or exam-taking services;
  • Information or products for passing drug tests;
  • Content that promotes fraudulent activity

Please note that these are examples and not intended to be complete or comprehensive.

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Illegal content

Google ads may not be placed on any page that contains content that is illegal, promotes illegal activity, or infringes on the legal rights of others.

Counterfeit goods

AdSense publishers may not display Google ads on webpages that offer for sale or promote the sale of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.

Underage, non-consensual, or illegal sex acts

Google AdSense absolutely prohibits monetization of content related to child sexual abuse imagery or pedophilia. Google has always been at the forefront in the fight against online child abuse, and an avid supporter of family safety online.

Under United States federal law, child sexual abuse imagery is defined as visual depictions of minors (i.e., under 18) engaged in a sexual act such as intercourse, oral sex, or masturbation as well as the lascivious depictions of the genitals (covered or uncovered). This definition extends to photographs, videos, cartoons, drawings, paintings, and sculptures. The image can involve a real child; a computer-generated, morphed, composite or otherwise altered image that appears to be a child (think “Photoshop”). This also includes soliciting minors for sexual acts, which is also known as "enticement."

Pedophilia is any content or behavior (images, texts, videos, etc.) that depicts, encourages, or promotes sexual attraction by adults toward minors (i.e., under 18).

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