Abusive experiences

You must not:

Tips for understanding abusive experiences

  • Publishers may not place Google-served ads on screens that contain abusive experiences. See the abusive experiences page for more information. 
  • Abusive experiences are designed to be misleading. An experience is abusive if it meets any of the conditions listed on the the abusive experiences page or below. These examples are not meant to be complete or comprehensive but can include:
    • Fake Messages - Ads or other elements that resemble chat apps, warnings, system dialogs, or other notifications that lead to an ad or landing page when clicked.
    • Unexpected Click Areas - Transparent backgrounds, non-visible page elements, or other typically non-clickable areas that lead to an ad or landing page when clicked.
    • Misleading Site Behavior - Page features such as scroll bars, play buttons, “next” arrows, close buttons, or navigation links that lead to an ad or landing page when clicked.
    • Browser History Manipulation - Prevents the normal function of the “Back” button by keeping the user from returning to the previous destination. For example, the site adds a page to the browser history.
    • Social Engineering (Phishing and Deceptive Sites) - Ads or content elements that attempt to steal personal information or trick users into sharing personal information.
    • Auto Redirect - Ads or content elements that auto-redirect the page without user action.
    • Mouse Pointer - Ads or content elements that resemble a moving or clicking mouse pointer that attempt to trick a user into interacting with it.
    • Malware or Unwanted Software - Ads or content elements that promote, host, or link to malware or unwanted software that may be installed on your users’ machines.
  • We review publisher-content and ads, regardless of whether or not they're served from your domain. For example, content loaded into an iframe or video player on your site is considered part of your site.


Learn more about the commonly used policy terms and what they mean in the glossary
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