Glossary
Commonly used policy terms
Below are commonly used policy terms and what they mean. Filter the table with one or more keywords to find reporting terms.
Note: Some policies may define policy terms differently than this glossary. Where a policy term is defined differently, it will be indicated in the specific policy page. If there is a conflict between the definition in this glossary and the specific policy page, the policy page will control.
| Term | What it means |
|---|---|
| content | Everything presented to users by the publisher, including publisher-generated content, syndicated content, user-generated content, organic search results, ads and links to other sites or apps. |
| screen |
The surface where a user interacts with content including but not limited to web pages and app screens. |
| ads | (without the “Google” qualifier) Any advertising, whether served by Google platforms or not. |
| display |
The user visible portion of the screen with which the user is interacting at a given moment.
|
| Google Ads | (capitalized “Ads”) Refers specifically to advertising provided by the Google Ads product. |
| Google-served ads | (lowercase “ads”) Advertising served by Google platforms including DV360, Authorized Buyers and DCM360. |
| low-value content | Unintelligible content that has no value to the user (e.g., filler text or "ipsum lorem" text). |
| personal data | Includes PII as well as per-user identifying information such as pseudonymous identifiers |
| publisher-content | Everything presented to users that is created or managed by the publisher including materials managed by the publisher on behalf of the original creators including user generated content, but not including ads, site navigation and related content links. |
| Try your keywords on Google Web Search. | |