Use of device and location data

If publishers collect, process, or disclose information that identifies or can be used to infer an end user's precise geographic location, such as sourced from GPS, wifi or cell tower data then,

Publishers must:

  • disclose to the user, via an interstitial or just-in-time notice, the purposes for which their data may be used (including, ad personalization, analytics, and attribution, as applicable), including that the data may be shared with partners;
  • obtain express (i.e., opt-in) consent from end users before collecting, processing, or disclosing such information;
  • send such information to Google in an encrypted state or via an encrypted channel; and
  • disclose such information collection, processing, or disclosure in all applicable privacy policies.

 

Learn more about the commonly used policy terms and what they mean in the glossary
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