Publishers must:
- have and abide by a privacy policy that clearly discloses any data collection, sharing, and usage that takes place as a consequence of your use of Google products and services, including information about the technologies used, such as your use of cookies, web beacons, IP addresses, or other identifiers. This applies for data collection, sharing, and usage on any platform, surface, or property (e.g., web, app, Connected TV, gaming console, or email publication). The privacy policy must disclose to users that third parties may be placing and reading cookies on your users' browsers, or using web beacons or IP addresses to collect information as a result of ad serving on your website.
To comply with this disclosure obligation with respect to Google’s use of data, you have the option to display a prominent link to How Google uses data when you use our partners’ sites or apps.
Learn more about the commonly used policy terms and what they mean in the glossary.