More ads or paid promotional material than publisher-content

We do not allow Google-served ads on screens:

  • with more ads or other paid promotional material than publisher-content.

Tips for understanding this policy

Inventory value: More ads or paid promotional material than content | Google Publisher Policies

Advertising and other paid promotional material added to your pages should not exceed publisher-content. Publisher-content includes images, videos, games, article text and user-generated content created or managed by the publisher, but it does not include whitespace, header or footer content, or links to other content on the site.

Multiple ad units can help optimize your performance by leveraging our large inventory of ads but remember less can be more. Provided you don't place more ads than content on your pages, you can put a combination of ad units, link units and/or search boxes on each page of your site. However, keep in mind that placing lots of ads on your page may make it look cluttered. If users can't find what they're looking for, they may go elsewhere.

The example images below show pages with more ads or paid promotional material than publisher-content.

Example 1


Example 2

Example 3


Example 4



Learn more about the commonly used policy terms and what they mean in the glossary

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