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Abusive ad experiences

If your site is found to have abusive ad experiences, its Ad Experience Report status is automatically set to "failed."

Abusive ad experiences are designed to be misleading. An ad experience is abusive if it meets any of the following conditions: 

  • It promotes, hosts, or links to malware or unwanted software that may be installed on the user’s machine.
  • It is “phishing” for users’ information.
  • It auto-redirects the page without user action.
  • It misleads or tricks the user into interacting with it. Examples include:
    • Ads that resemble system or site warnings or error messages. 
    • Ads that simulate messages, dialog boxes, menus, or request notifications. 
    • Hosted ads that are indistinguishable from other content.
    • Ads depicting features that do not work.
    • Ads with a transparent background. 
    • Ads with an image that is segmented, an image that contains multiple copies of itself within the ad, or images that appear to be more than one ad.
    • Ads with moving and clicking arrows.
    • Ads with a “close” button that does not close the ad but instead clicks the ad, or clicks through to other content.
    • Ads where clicking anywhere outside of the user-visible border of the ad leads to an ad landing page.
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