1. Check RTB creatives for user consent (GDPR and LGPD)
    22 February 2021
    Ad Manager, AdSense, and AdMob have released an additional GDPR/LGPD compliance feature that will enable you to opt-in to allow Google to check RTB (real-time-bidding) creatives for user consent. The “Check RTB (real-time bidding) partner creatives for user consent” option appears on the EU user consent page and applies to both GDPR- and LGPD-eligible traffic.
  2. Join the Women of Publishing webinar series
    February 16, 2021
    Apply by March 7th to join the 2021 Women of Publishing Leadership Series. This March, we’re bringing together female leaders, who have successfully funded their passions through monetization platforms using Google AdMob or AdSense. This two-day virtual event (March 16-17) will teach you how Google tools can help fuel your business growth through data-driven monetization tactics and help you build connections with other women-led businesses. Apply now
  3. The TCF v2.0 error grace period is ending
    January 12, 2021
    This is a reminder that the grace period provided to give publishers time to manage errors and misconfigurations related to the launch of IAB Europe’s Transparency & Consent Framework v2.0 is ending. The grace period will end on or after January 14, 2021. Troubleshooting TCF v2.0 implementation
  4. Additional LGPD ad technology providers
    December 14, 2020
    On February 4, newly certified Ad Technology Providers (ATPs) will become available for use with the LGPD. Review the “Upcoming changes” section of Ad Technology Providers for the LGPD to learn more about these new ATPs.
  5. Additional LGPD ad technology providers
    November 16, 2020
    On December 14, newly certified Ad Technology Providers (ATPs) will become available for use with the LGPD. Review the “Upcoming changes” section of Ad Technology Providers for the LGPD to learn more about these new ATPs.
  6. Link units are being retired
    December 10, 2020
    We've decided to retire link ads. This is to modernize our available ad formats, based on the feedback from users, publishers and advertisers. Going forward, we’ll be focussing on improving and developing other ad formats to help you grow. What's happening? From March 10, 2021: You'll no longer be able to create link ad units. Responsive link ads will begin to serve display ad units on your site(s). Your link ad units will be converted to display ad units. They'll be renamed with "[previously link ad unit]" added to the end of the ad unit name. This will apply to both responsive and fixed-size link ad units. Fixed-size link ads will stop serving on your site(s). We'll collapse each ad unit where possible. In other cases we'll show a blank ad. If you're using responsive link ads, you don’t need to take any action at this time. Our experiments show that, on average, responsive display ads can perform as well as link ads. If you're using fixed-size link ads, you should remove the ad units on your site and try other ad formats instead, such as: Auto ads Display ads Native ads Matched content
  7. Add a Google-powered search engine to your site
    November 11, 2020
    It's now easier to add a Google-powered search engine to your site and earn from showing relevant ads on your search results pages. We've made the following improvements to the AdSense search engine feature: We've simplified the creation flow to make it quicker and easier to create a search engine. We've added a preview, so you can see how ads will look on your search results pages before they go live. You no longer need to sign up for the AdSense for search product to create a search engine. You now create search engines on the "By ad unit" tab of the Ads Overview page. For more information, see add a search engine to your site.
  8. Register for the 2020 Black Publishers Summit
    October 26, 2020
    The 2020 Black Publishers Summit begins December 8, 2020. This multi-day livestream series is open to Black-led digital businesses looking to start monetizing their site/app, grow their monetization business, or network with others in the industry. Fill out the interest form by November 23, 2020 and share this opportunity with other Black-led digital business owners who may be interested. Register now
  9. Show vignette ads on wider screens
    October 21, 2020
    Vignette ads now support a larger range of screen sizes. For sites that have vignettes turned on, vignette ads will soon start to appear on wider screens such as desktop. Our experiments show that vignette ads perform well on wider screens. If you'd prefer not to show vignettes on desktop, you can turn this option off using the new "Wide screen" control in your Auto ads settings. Note that wide screen vignettes won't start serving until after November 3, 2020. To see how vignettes perform on your sites, set up Auto ads and turn on vignettes.
  10. Additional LGPD ad technology providers
    October 19, 2020
    On November 16, newly certified Ad Technology Providers (ATPs) will become available for use with the LGPD. Review the “Upcoming changes” section of Ad Technology Providers for the LGPD to learn more about these new ATPs.
  11. Changes to channels in AdSense
    October 6, 2020
    We've made some updates to custom channels and URL channels. If you're opted in to the new AdSense reporting page, you'll see the following changes: We've improved the user experience and given channels a new, modern look. Since channels are primarily used for reporting, we've moved them into Reports alongside our other reporting features. Find out the new steps to create a custom channel or create a URL channel. We've removed the "Targeting" checkbox from custom channels, because advertisers no longer use targetable ad placements. You can still access your channels in the old channels interface for now, but later this year we'll retire the old interface. Learn more about tracking performance with custom channels or URL channels.
  12. First-party cookies from Google
    September 16, 2020
    You can now choose whether Google can use first-party cookies on your site. Google may use first-party cookies when third-party cookies are not available. Allowing first-party cookies from Google may increase your revenue because it enables features like frequency capping on ads and allows ads with a frequency cap to serve on your site. We've added a new control to the "Ad serving" tab in your account to let you choose whether you want to allow first-party cookies. To access the control, click Blocking controls All sites Ad serving. The control is available from today but your choice won't affect ad serving until October 16, 2020. Learn more about the "Allow first-party cookies on your site" control.
  13. Introducing the new AdSense reporting page
    August 25, 2020
    To make it easier and faster for you to get insights into your account performance, we're launching a new, improved Reports page in AdSense. What's happening Today, we've started to roll out the new AdSense reporting page to all publishers. We're launching it in phases, so it might be a week or two before you see it in your own account. When your account is updated, you'll be automatically opted in the new reporting experience. You can switch between the old and new reports at any time by clicking the toggle at the top of the page. Later this year we'll retire the old reporting page. What's new Simpler to use: We've redesigned the interface to make it easier to select date ranges, filters, breakdowns, etc. We've also removed metric families and added a new metrics picker. Easier to visualize: We've improved the charts and more closely integrated them with the table. Each data series now has a control that lets you display it on the chart with a single click. Better experience on mobile: We've mobile-optimized the new reporting page, which means you get the same improvements on desktop and mobile devices. More supportive: We've added more in-product help. You can now hover over the information icons in the interface to get explanations of metrics. Learn more about the new Reports page. Limitations Reporting data: We've limited reporting data for all AdSense products (Adsense for content, AdSense for search, etc.) to the last 3 years. We've also removed all YouTube and AdMob reporting data (including from estimated earnings in AdSense reports and the homepage). Note this change does not apply to billing and payments data. You can download your old data from either the old Reports page (until the end of September) or the new Reports page (until the end of 2020). Learn more about the changes to reporting data in AdSense reports. Saved reports: We've only migrated your scheduled reports to the new reporting page. Your saved reports haven't been migrated. You can migrate your old saved reports from the new Reports page until the end of 2020.
  14. Western Union will no longer be available when choosing your form of payment
    August 10, 2020
    As of August 10, 2020, you will no longer be able to select Western Union as a new form of payment. We recommend that publishers currently using Western Union switch to another available payment method before payments through Western Union stop in early 2021. We will inform current users in advance as to when Western Union can no longer be used to receive payments in their country. Learn more about the other available forms of payment and how to set up your form of payment.
  15. Integration with the IAB Europe Transparency & Consent Framework (TCF) v2.0
    13 July 2020
    Google is committed to supporting our publishers who choose to integrate with the IAB TCF v2.0. We plan to align our product support timeline as closely as possible with IAB’s full transition to TCF v2.0 on August 15, 2020. We intend to initiate a low percentage of traffic approximately two weeks prior to this to minimize disruption. Learn more
  16. Shopping ads now available for AdSense for search
    July 13, 2020
    As early as August 20, 2020, AdSense for search (AFS) can serve shopping ads on relevant shopping queries without any code changes required on your end. With the help of this new feature: You can increase your site engagement by helping shoppers find the products they are looking for with relevant information like price, picture and promotions. You can try shopping ads in your AFS ad units without having to re-tag your site. You can generate higher RPMs by showing shopping ads on relevant queries. If you use AFS, you'll be automatically enrolled on July 20, 2020. You’ll then have 30 days after this date to opt out before you start seeing shopping ads on your site/app. During the 30-day window, please sign in to your AdSense account to review the style of your shopping ads and make sure they fit with your design. After changes take effect, you’ll still be able to opt in or out at any time, and update styles.
  17. Additional ad technology vendors
    July 1, 2020
    AdSense now allows ads from additional third party ad technology vendors to show through your account. Allowing additional ad technology vendors will result in more ads being eligible to be shown to your users, and as a result can potentially lead to higher earnings. A new control has been added to the "Ad serving" tab in your account to allow you to block these additional vendors. Learn more about the "Additional ad technology vendors" control.
  18. Get more help with the new "Contact us" flow
    June 29, 2020
    We've updated the "Contact us" flow to make it easier for you to find the help you need. The new contact flow is designed to help you identify your issue and access the best resources to resolve it. Learn more about contacting publisher support.
  19. Test your Auto ads settings with new Auto ads experiments
    June 16, 2020
    Auto ads experiments let you compare different Auto ads settings on your site to see which perform the best. For example, you can test different ad formats and ad loads, or compare having Auto ads on versus Auto ads off. You don't need to edit the AdSense code on your site to run Auto ads experiments. Learn more about Auto ads experiments.
  20. Updates to experiments
    June 9, 2020
    As part of our continued investment in AdSense's optimization features, we've made the following changes to experiments: We've refreshed the experiments interface to make it easier to monitor and act on existing experiments. We've moved the "Automatic experiments" option to the Experiments page and changed its name to "Auto optimize".
  21. Introducing global settings for ads
    June 9, 2020
    Today, we've added a "Global settings" tab to the Ads page in AdSense. This is the new home for your account-level ad settings. To start, we've moved the ad sizes optimization setting here. Look out for more global ad settings coming in the future.
  22. Ad balance is being retired
    May 6, 2020
    Thank you for using ad balance. Based on feedback from our publishers, we've decided to retire the ad balance feature. Going forward, we'll focus on developing our suite of blocking controls instead. What's happening? We're removing ad balance from AdSense accounts on May 20, 2020. We'll also remove the ad balance experiment option, including all completed ad balance experiments, on this date. If you're currently using ad balance or running ad balance experiments, we'll email you with additional information. If you're not using these features, then you don't need to take any action. We appreciate your patience and understanding as we continue to develop our products.
  23. Important changes to the Google Publisher Toolbar
    March 12, 2020
    AdSense is on a mission in 2020 to reduce complexity and provide an enhanced yet simplified set of tools to help you focus on creating great content. To help support this mission, the Google Publisher Toolbar will no longer be available for use from May 2020. On May 26 2020, the Toolbar will be removed from the Chrome Web Store. After this date, you'll no longer be able to access your AdSense data through the Toolbar. Please note that this change won’t impact your AdSense account. All AdSense data that was displayed through the Toolbar will continue to be accessible through the AdSense interface. We recommend using the following AdSense features as replacements for the Toolbar's functionality: Homepage reports to view your earnings information The Ad review center to block or report problem ads Homepage cards to view your Google Analytics data
  24. Get ready for US tax season
    March 10, 2020
    US publishers can use this one sheeter to get ready for tax season. Learn about important topics, such as receiving your 1099s from Google and verifying your tax information. Get ready for tax season
  25. Improving the performance of anchor ads
    February 28, 2020
    We've made a change to the appearance of anchor ads to improve their monetization performance. This new design gives, on average, a 6% revenue increase compared to the previous design. To see how anchors perform on your sites, set up Auto ads and turn on anchor ads.
  26. Join the Women of Publishing webinar series
    January 30, 2020
    Apply by February 21st to join the 2020 Women of Publishing Leadership Series. This March, we’re bringing together female leaders, who are funding their passions through monetization platforms. This multi-part livestream series will teach you how Google tools can help to grow your revenue, fund your content, and fuel growth for your business. Apply now