An "unfilled ad space" occurs when AdSense is unable to find a suitable ad to show in a specific ad space on your page. You don't make any revenue from an unfilled ad space. That's why we're exploring ways to protect your revenue by better utilizing unfilled display ad spaces in AdSense.
Some of the ideas we're exploring are:
Showing contextually-relevant suggestions related to your page and site inside unfilled ad spaces. For example, let's say your page is about baking, in an unfilled ad space we might show suggestions that relate to baking such as ingredients or cooking utensils, etc. If a …
read more... Announcements
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Optimizing your empty in-page ad spaces
July 3, 2025
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Universal Opt-Out Mechanism provisions update
June 30, 2025
Similar to the Colorado Universal Opt-Out Mechanism (UOOMs) provisions, additional US States including Connecticut, Montana, Nebraska, New Hampshire, Texas, Minnesota, New Jersey and Maryland, have similar UOOMs provisions that require Global Privacy Control (GPC) signals opt the user out of ad targeting, sale, or share of data. For users in Colorado, Connecticut, Montana, Nebraska, New Hampshire, Texas, Minnesota, New Jersey and Maryland, Google will receive GPC signals directly and trigger RDP mode for those ad requests.read more... -
New comprehensive US state laws coming into effect
June 30, 2025
New comprehensive US state laws coming into effect include: the Tennessee Information Protection Act (July 1st), the Minnesota Consumer Data Privacy Act (July 1st), the Maryland Online Data Privacy Act (Oct 1st), the Indiana Consumer Data Protection Act (INCDPA), the Kentucky Consumer Data Protection Act, and the Rhode Island Data Transparency and Privacy Protection Act (Jan 2026). Google's approach in these states is similar to that of existing US states with active comprehensive laws. Activating RDP mode turns off ad personalization, which may assist publishers in honoring opt-outs for targe…read more... -
Additional ad technology vendors opt-out control will be deprecated soon
June 2, 2025
On June 2, 2025, we'll add a "Deprecated" label to the Additional ad technology vendors opt-out control. Then, beginning July 7, 2025, we'll remove the control from AdSense Blocking controls. The Additional ad technology vendors opt-out control, which enabled publishers to block additional third-party ad technology vendors used by advertisers from buying their ad slots, has become obsolete. The control no longer provides publishers with useful privacy or brand safety functionality. No action is required from publishers. To manage ad technology vendors in regulatory regions, please continue to …read more... -
New display ads option for ad intents
May 21, 2025
Today, we're announcing a new display ads option for the ad intents format. You can now choose to either show display ads in your ad intents, or search ads with display ads as backup when search ads aren't available. If you're already using ad intents, we've automatically set your ad intents setting to "Show search ads with organic search results". As a reminder, ad intents places links, anchors and chips into existing text and pages on your site related to your content. When a user interacts with a link, anchor, or chip, it opens a dialog that shows users relevant, organic search results with…read more... -
New settings for anchor ads and side rail ads
May 20, 2025
We’ve heard feedback that you want more flexibility and control over the overlay ad formats in Auto ads. That’s why we’re launching two new settings that let you choose where you want anchor ads and side rail ads to appear on your pages. Anchor ad positions For anchor ads, you can choose from these ad positions: Top or bottom Top only Bottom only Note: These settings will not override any modifications that you've made to your ad code to disable anchor ads at the top of your page. Side rail ad positions For side rail ads, you can choose from the these ad positions: Left and right Left only Rig…read more... -
Account level control for non personalized ads is deprecated from Privacy & messaging
May 19, 2025
Ad choice control ("Choosing the type of ad you want to show") is deprecated and has been removed from the European message settings in Privacy & messaging. We encourage you to use the IAB TCF framework for collecting and communicating users' consent decisions in the EEA, UK, and Switzerland. If you wish to serve some users personalized ads, and other users non-personalized ads, AdSense asynchronous ad tags offer publishers a way to trigger the serving of non-personalized ads on a per-page basis. Learn more about ads personalization settings in Google’s publisher ad tags.read more... -
Improvements to Auto optimize
May 9, 2025
We’ve heard from many of you that you want more control over the optimization experiments that Google runs for you. That's why we're happy to announce we've updated the Auto optimize feature so that you can now configure it at the site level. We'll be rolling out these changes over the next few weeks. When we update your account, we'll apply your existing Auto optimize settings to all your sites. For example, if you currently have "Auto optimize on", your sites will also Auto optimize turned on. If you want to make any changes, you can customize Auto optimize for your site. What's new? Auto op…read more... -
The "Video Games (Casual & Online)" sensitive category in Blocking controls will be deprecated soon
May 2, 2025
From May 15 2025, we'll start to remove the "Video Games (Casual & Online)" sensitive category from Blocking controls. Once this happens you'll no longer be able to block ads from video games, online games, and downloadable games using the "Video Games (Casual & Online)" sensitive category. If you don't have any existing blocks that use this category You don't need to take any action. On May 15 2025, we'll remove the "Video Games (Casual & Online)" category from your Blocking controls. If you do have existing blocks that use this category On May 15 2025, we'll add a "Deprecated" label to the "…read more... -
Upcoming changes to the commonly used set of ad technology providers
April 30, 2025
The commonly used set of ad technology providers will be updated on or after June 2, 2025 to reflect the ad technology providers that work most closely with publishers globally, based on data we've collected from all programmatic demand sources, as well as meeting our privacy standards. After this date, the list will be periodically updated, and you will be able to find the up-to-date version of the list published at Ad technology providers. You can view the controls and the list of ad technology providers in your account on the European regulations settings page in Privacy & messaging. If you…read more... -
Policy center improvements to help publishers better understand and prioritize issues
April 22, 2025
Today, we’re announcing improvements to the Policy center to help you better understand, prioritize, and resolve your issues. We're introducing three new labels (policy issue, regulatory issue, and advertiser preference) that provide you with more clarity on the source of your issue. The new labels give you a clearer understanding of the cause and priority of your active issues, and help you identify which issues are policy, regulatory, or advertiser preference. What's changed We've made the following improvements to the Policy center: Replaced "Must fix" with three new issue labels: policy is…read more... -
Google's CMP launches support for consent mode
March 25, 2025
Consent mode allows other Google products you use (such as Google Ads, Google Analytics, or Firebase) to respect your users' consent choices. Later this week, two new account-level flags will become available on the European regulations Settings page in Privacy & Messaging. These flags will be disabled by default. If enabled, Google’s CMP will be able to interpret your existing EEA, UK, and Swiss user consent choices for consent mode’s advertising purposes (including ad storage, personalization, and user data) and analytics storage. This setting will only be applicable for publishers who want …read more... -
Publishers based in the US can use PayPal Hyperwallet to get paid
February 26, 2025
We’re expanding the Google AdSense, AdMob, and Ad Manager payout options. Publishers in the US can now choose to receive their AdSense, AdMob, or Ad Manager earnings directly to their Hyperwallet account. PayPal, Venmo, and cash pickup will be available for even more flexibility on how publishers get their payouts. Learn more about PayPal Hyperwallet.read more... -
Important update to your AdSense marketing email preferences
February 4, 2025
Starting April 2025, we're merging our email opt-in categories: "Customized help and performance suggestions" and "Periodic newsletters with tips and best practices". This means that if you’re subscribed to our periodic newsletters, you may start to receive performance suggestions such as exclusive performance reports, personalized tips, and webinar invites to help you grow your account. To give you time to adjust your preferences, we’ll wait 60 days before merging your opt-in settings. If you prefer not to receive performance suggestion emails, please update your subscription preferences with…read more... -
Configure European regulations messages on a per country basis in Privacy & messaging
Jan 30, 2025
European regulations messages in Privacy & messaging now provide the ability to display or hide the "do not consent" button by country.This gives publishers the flexibility to configure consent messages to meet business goals and address country-specific requirements. On average, messages without a “do not consent” button result in higher consent rates.read more... -
New collapsible anchors option
November 14, 2024
We're excited to announce the upcoming expansion of anchor ads: collapsible anchors. Collapsible anchors drive increased visibility of ads, leading to enhanced performance. Collapsible anchors automatically enlarge ad height on mobile devices for better viewability, while allowing users to easily shrink them back. Learn more about collapsible anchor ads. If you already have anchor ads turned on, no action is required by you. We'll automatically enable collapsible anchors over the next 30 days. If you prefer not to use collapsible anchors, you can opt out: Sign in to your AdSense account. Click…read more... -
First-party cookie controls are changing
November 12, 2024
We're making some changes to how first-party cookies are managed in your AdSense account to simplify controls and improve your access to third-party demand. What's changing? We've combined the controls for enabling "first-party cookies" and "first-party cookies for personalization" into a single control. This means that turning on the new control will enable first-party cookies for the publisher, share it with demand sources, and enable all usages including personalization. The new control will be set to your existing personalization setting to aid the transition. Sharing with Authorized Buyer…read more... -
US tax form resubmission for publishers who provided a W-8 tax form in 2021
October 31, 2024
Every few years, publishers that provided a W-8 tax form may need to resubmit their US tax forms in AdSense to make sure their tax information is correct. Refreshing your tax information will allow Google to apply the correct withholding rate to your earnings (where applicable) and ensure timely payments are made. W-8 tax forms submitted in 2021 will expire on December 31, 2024 (note that W-9 tax forms do not expire). To figure out if this applies to you, you can reference your current active tax form by following these steps: Sign in to your AdSense account. Click Payments, then Payments info…read more... -
Download the TCF error report to troubleshoot your certified CMP coverage
30 September 2024
We’ve introduced two new error types to the TCF error report to help you troubleshoot your certified CMP coverage: Error 9.1: A TCF CMP is present on the request, but it is not certified by Google. Error 10.1: We received a request from the EEA, UK, or Switzerland, but it lacks TCF signals. To resolve either of these errors if they appear in your TCF error report, review the CMP with whom you're working to ensure it is certified by Google.read more... -
Related search for Auto ads now supports new languages
September 11, 2024
Previously, related search for Auto ads was only available for sites with pages in English and German. Starting today, related search for Auto ads is also available for sites with pages in French, Spanish, and Japanese. Learn more about related search for Auto ads. Note, if you turn on related search for Auto ads on a site in an unsupported language, related search for Auto ads won't appear. Check the FAQs for related search for Auto ads for more information.read more... -
Update to Google’s approach to transatlantic data flows
As of 16 September 2024, when our clients and partners use Google’s Ads Services, Google, in certain circumstances, will rely on the Swiss-U.S. Data Privacy Framework and the UK Extension to the EU-U.S. Data Privacy Framework for the transfer of personal information from Switzerland and the UK, respectively, to the U.S. Google has relied, in certain circumstances, on the EU-U.S. Data Privacy Framework for the transfer of personal information to the U.S since 1 September 2023. No action is required from you in order to rely on these new frameworks.read more... -
US state regulations messages update for Privacy & messaging
The US state regulations messages available in the Privacy & messaging tool have been updated to support publisher compliance with new state privacy regulations in Montana, Oregon, and Texas. Additionally, we have added support for the GPP US National string. To use these new settings: Existing US state regulations messages: Edit the message in Privacy & messaging to adjust the Targeting settings in the message builder to include the newly added states. New US state regulations messages: All available US states will be selected by default in the Targeting settings in the message builder. Learn…read more... -
[Important notice] Russia-based AdSense accounts will be deactivated
August 13, 2024
At this time, we are deactivating all Russia-based AdSense accounts. This means you will not be able to monetize with any AdSense accounts based in Russia. This follows several measures we've taken since 2022, including the suspension of ad serving in Russia. Your July earnings will be disbursed around 21–26 of August, assuming you have no active payment holds and meet the minimum payment thresholds. Learn more about payment thresholds for AdSense. Learn more about payment thresholds for YouTube. Within 60 days, we will attempt to disburse any remaining balance in your account, if you have met…read more... -
AdSense for Search: upcoming consent management requirements for serving AFS ads in Switzerland
June 24, 2024
Beginning 31 July 2024, to comply with the EU User Consent Policy, partners using our Search Ads publisher products (AdSense for Search, AdSense for Domains and Programmable Search Engine) when serving ads to users in Switzerland (in addition to the EEA and the UK) will be required to either: Use a certified CMP that integrates with the TCF, or; Implement the ivt parameter in your ad request indicating that you wish to allow ads that use an invalid traffic-only cookie & local storage on both consented and unconsented traffic. After this date, if you send our Search Ads publisher products an ad…read more... -
Privacy & messaging: updates to AdSense US states regulations
June 18, 2024
We've launched user messages for Colorado, Connecticut, Virginia and Utah privacy laws in AdSense in addition to California. Through these messages, site visitors can opt out of the sale or sharing of their personal information. For existing US state regulations messages, you will need to activate new states manually in the user interface targeting settings in order for them to apply. For new US state regulations messages, all US available states will be selected by default, and you can update the selection in the user interface targeting settings prior to publishing. To activate new states or…read more... -
New consent requirements for traffic in Switzerland
May 3, 2024
From July 31, 2024, partners using Google advertising products will be required to obtain Swiss users’ consent to the use of cookies or other local storage where legally required, as well as the collection, sharing, and use of personal data for the personalization of ads. To comply with the updated EU User Consent Policy, partners using our publisher products will be required to use a certified CMP that integrates with the TCF when serving ads to users in Switzerland, in addition to the EEA and the UK.read more... -
Updates to consent revocability in Privacy & messaging
April 30, 2024
The advertising industry as a whole is taking into consideration evolving user expectations with regards to privacy across Europe. Google is committed to providing users with consistent transparency and controls over their data. In line with this commitment we've made some updates to our Privacy & messaging user message. As a reminder, consent revocability is a requirement of the Privacy & messaging user consent program. In the Privacy & messaging user message, we removed reference to your privacy policy as a place to withdraw consent and clarified that the revocation link at the bottom of the…read more... -
Boost your revenue potential with the new ad intents format for Auto ads
April 16, 2024
Today, we're launching a new format for Auto ads called "ad intents". Ad intents is an intent-driven format that places links and anchors into existing text and pages on your site related to your content. When a user interacts with a link or anchor, it opens a dialog that shows users relevant, organic search results with ads and can help to increase your earnings. Ad intents shows highly-relevant ads that don't rely on third-party cookies. Find out more about the ad intents format. Ad intent link: Ad intent anchor: Opt in to ad intents To opt in to this new format: visit the Auto ads settings …read more... -
New site-level approval process for AdSense for Search (AFS) sites
March 6, 2024
Starting March 4, 2024, before you can show ads via AdSense for Search (AFS) on a new site, you'll need to add your site to the Sites page in your AdSense account. Each new site will go through a verification process that checks that you own the domain or have the ability to modify its content. The process will also review your site for compliance with the AdSense Program policies and Google Publisher policies. After checks are completed, your site will be marked as "Ready" and you can start showing AFS ads. We're launching this change in several stages: Any existing sites you’re currently mon…read more... -
Google Analytics 4 integration with AdSense
December 18, 2023
We're pleased to announce that you can now establish links between Google Analytics 4 (GA4) properties and AdSense accounts. If you're using GA4 subproperties or roll-up properties, you can establish links between those properties and AdSense accounts independently from the source properties. When you link your AdSense account to a GA4 property, your AdSense data from that account becomes available in GA4 reports and explorations. By combining AdSense data with other site metrics, such as traffic sources and user behavior, you can gain deeper insights and identify patterns that can help you to…read more... -
Google Search Ads publisher products will begin enforcing consent management requirements on February 1, 2024
December 15, 2023
In August 2023, we announced that we will require partners using our Search Ads publisher products (AdSense for Search, AdSense for Domains and Programmable Search Engine) to use a certified CMP that integrates with IAB Europe’s Transparency and Consent Framework (TCF) when serving ads to users in the European Economic Area (EEA) or the UK. View the list of Google-certified CMPs. We previously announced that we will begin to apply this requirement on January 16, 2024. This announcement serves as an important update that we will now begin enforcement on February 1, 2024 and are providing partne…read more... -
Limited ads in AdSense
December 7, 2023
In the first quarter of 2024, Google will launch support for programmatic bidding on inventory eligible for limited ads. A publisher can enable this new serving mode to make use of invalid traffic detection-only cookies & local storage on both consented and un-consented traffic to enable demand from Google demand and Authorized Buyers in limited ads. Learn more about limited adsread more... -
AdSense for Search and other Search Ads products to use new serving domains and deprecate ad personalization
November 3, 2023
Starting in November 2023, we will begin to move Search Ads publisher products from using "google.com" as their "serving domain" to the new domains listed below. Products in scope are: AdSense for Search (AFS), AdSense for Shopping (AFSh), and Programmable Search Engine (ProSE). The "serving domain" is the domain (formerly "google.com") that serves ads and other content within an iframe on publisher sites and apps. Publishers should expect to instead see iframes for AFS/AFSh/ProSE that use a combination of the following domains: "https://www.adsensecustomsearchads.com" "https://syndicatedsearc…read more... -
Introducing the new Ad review center
November 2, 2023
We're super excited to introduce the new Ad review center for AdSense, Ad Manager, and AdMob. We've spent a lot of time listening to feedback from publishers and partners alike, and we've made several investments to improve the experience for everyone. What's new Larger area to view ads: We've improved the layout to maximize the area you have for viewing ads. New, easy-to-use filters: We've added new filters to make it quicker and easier to select statuses like "Allowed" and "Blocked". Bulk actions are easier: We've added a prominent Select all button so it's now easier to take actions on page…read more... -
The Policy center is now available to AFS publishers
November 1, 2023
We’re excited to inform you that the Policy center will soon be available for all AdSense for Search (AFS) publishers. You should be able to see the Policy center tab in the left panel of your AdSense account. There is no action required from you at this time. If we detect that any of your sites have policy violations or other issues, you’ll be notified in the Policy center and via email. Please use the information in the Policy center to resolve issues quickly and efficiently to minimize potential impact to your ad serving. For more information about the Policy center and how to fix policy is…read more... -
Vignettes in Auto ads now have frequency controls
October 23, 2023
As of October 23, 2023, we're changing the way the vignette ads format in Auto ads works to give you more control over how often vignettes are shown to your users. What's changing Vignettes are now displayed when the user leaves a page or comes back to it. After you've turned on vignette ads under Auto ads, you'll be able to change the frequency at which these ads are shown. The default frequency is set to 10 minutes. You can choose your own frequency from 1 minute to 1 hour depending on how many vignettes you want to show your users. Learn how to choose the frequency of your vignette ads.read more... -
Engage your users with related search for Auto ads
October 19, 2023
Today, we're launching related search for Auto ads, a new Auto ads feature that displays search terms related to the content of the pages your users are viewing. When a user selects a suggested search term, they are taken to a search results page where they can engage with AdSense for Search ads and relevant results from your site. Because related search for Auto ads is a navigational unit and not an ad, it doesn't count toward the ad load on the page. Related search for Auto ads is available to all publishers. To turn on related search for Auto ads on your site, visit your Auto ads settings p…read more... -
Improvements to site management
September 15, 2023
We've made some improvements to site management to make it quicker and easier to verify your site ownership and check your ads.txt status. What's new? Real-time site ownership checks When you add a new site in AdSense, we'll now verify your site ownership in real time. New site verification method We've added a new verification method called "meta tag". If you don't want to show ads on your homepage, you can use meta tag as an alternative to the AdSense code snippet. Ads.txt improvements We've added a "last crawled" date and time (e.g., 17 Aug 2023 16:21) to the "Ads.txt" section so you can se…read more... -
New Google consent management requirements for publishers serving ads in the EEA and UK
August 15, 2023
We recently announced that beginning January 16, 2024, publishers and developers using Google AdSense, Ad Manager, or AdMob will be required to use a Consent Management Platform (CMP) that has been certified by Google and has integrated with the IAB Europe’s Transparency and Consent Framework (TCF) when serving ads to users in the European Economic Area or the UK. This requirement also applies to publishers using AdSense For Search (AFS), AdSense For Shopping (AFSh), and Programmable Search Engine (ProSE). Please review this article for further details including a full list of Google-certified…read more... -
An update on the SEPA payment method
July 11, 2023
AdSense supports Single Euro Payments Area (SEPA) payments in EUR currency for publishers in these countries: Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Germany, Denmark, Estonia, Spain, Finland, France, Gibraltar, Greece, Croatia, Hungary, Ireland, Iceland, Italy, Liechtenstein, Lithuania, Luxembourg, Latvia, Monaco, Malta, Netherlands, Poland, Portugal, Romania, Slovenia, Slovakia. Learn more about the countries where SEPA payments are available. If you want to sign up for SEPA payments, follow these steps to change your payment method for AdSense.read more... -
Updates to the Auto ads interface
March 15. 2023
To make it easier to navigate and understand the differences between Auto ads formats, we've made the following updates to the Auto ads settings panel: We've reorganized the formats into two groups based on their behavior: "Overlay formats" (anchor, vignette, and side rail) are ads that are placed over a page's content without affecting its layout. "In-page formats" (banner and Multiplex) are ads that are placed within areas of a page based on the page's layout and amount of content. The format previously called "in-page ads" is now called "banner ads" and is part of the "In-page formats" grou…read more... -
Site management is changing in AdSense
February 20, 2023
The Sites page is the starting point for anyone who wants to monetize a new site in AdSense. Starting March 20, 2023, we're redesigning the Sites page to be more user friendly and making some important changes alongside the new look and feel. What's changing? The look and feel The most noticeable change is the new look and feel. The new Sites page will show your list of sites in a table with search functionality, similar to how sites are shown elsewhere in AdSense. What can be added as a site to AdSense Going forward, you'll only be able to add the following as "sites" in AdSense: Domains (e.g…read more... -
AdSense archived announcements
AdSense archived announcements are provided for your convenience only and might not reflect current product functionality. View previous announcementsread more...