We'd like to inform you that as of January 6, 2022, we've re-enabled your ability to create Related search Custom search style experiments in your AdSense account.
We apologize for any inconvenience caused while the feature was paused.
read more... Announcements
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Related search experiments re-enabled
January 6, 2022
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Introducing the new Policy center
December 7, 2021
We’re excited to announce a significant redesign of the Policy center. The Policy center’s newest features, like reporting the amount of ad requests affected by policy issues and advanced filters, aim to help you better understand, prioritize, and resolve issues. What is the Policy center? The Policy center is a tool that helps you adhere to our Program policies and restrictions. Use the Policy center to discover, understand, and resolve issues that affect ad serving on your sites. Welcome to Inside the Policy center What’s changing? To make it easier to understand how your account is affected…read more... -
Filter by ad category in the Ad review center
December 2, 2021
We've added a new "General ad category" filter in the Ad review center. This new filter makes it easier for you to find ads from general categories and subcategories in the Ad review center. You might want to use the new filter if you're concerned about ads from a specific category appearing on your site. Learn more about how to find ads in the Ad review center.read more... -
Important changes to Matched content
November 24, 2021
Starting March 1, 2022, Matched content units will only show ads and be renamed to "Multiplex ads". We originally launched Matched content as a recommendation service to help you promote your content to your site's visitors. It also came with the option to show ads alongside the links to your content. Due to decreasing usage of the content promotion service, and positive customer feedback and performance results from the ads-only Matched content ad format, we've decided to turn down the content promotion service and convert all existing Matched content units to only show ads. This also applies…read more... -
Apply for the 2021 Black & Latinx Publishers Summit
October 25, 2021
The 2021 Black & Latinx Publishers Summit begins December 7, 2021. This virtual event is open to Black or Latinx-led digital businesses looking to start monetizing their site, grow their monetization business, or network with others in the industry. The event is catered to small- and medium-sized businesses. Fill out the interest form by November 12th, 2021 and share this opportunity with other Black or Latinx-led digital business owners who may be interested. See you online! Apply nowread more... -
AdSense is moving to a first-price auction
October 7, 2021
In our continued effort to simplify AdSense, we will be moving the AdSense (AdSense for Content, Video, and Games) auction from second-price to first-price in the coming months. This change will make it easier for buyers to purchase your ad space sold on AdSense. There is no action for you and you will likely not see a change in your earnings. We’re making this announcement now to help our advertiser partners prepare before we change how the AdSense auction works. Benefits to publishers and advertisers By streamlining the auction model across AdSense, Ad Manager and AdMob, we are aligning our …read more... -
Updating our ads and monetization policies on climate change
October 7, 2021
Working closely with outside experts, we regularly review and update our ads and monetization policies to help ensure a brand-safe environment for our advertising partners and to better protect users from unreliable claims, such as fake medical cures or anti-vaccine advocacy. Addressing climate change denial In recent years, we've heard directly from a growing number of our advertising and publisher partners who have expressed concerns about ads that run alongside or promote inaccurate claims about climate change. Advertisers simply don’t want their ads to appear next to this content. And publ…read more... -
Age Appropriate Design Code (AADC) support
August 23, 2021
Google is committed to supporting our publisher partners with their Age Appropriate Design Code (AADC) compliance approach. We recommend that you work with your legal advisors to determine whether AADC is applicable to your business and, if so, how to comply. As part of your compliance approach, if you would like to apply child treatment (as defined under the GDPR) to applicable traffic, you may make use of our “Tag for users under the age of consent (TFUA)” feature.read more... -
New settings to help you customize Auto optimize
August 19, 2021
Many of you asked to have more control over the optimization experiments that Google runs for you. That's why we've added three new settings to Auto optimize: Select traffic: Select the percentage of users that you want to show optimization experiments to. Block a style: Remove an ad style that you don't want Auto optimize experiments to run on. (AdSense for search only) Block an experiment: Remove types of optimization experiments that you don’t want on your site, for example: Vignette ads and anchor ads (AdSense for content) Standard templates, shopping templates, and search keywords (AdSens…read more... -
Stay up to date on our content requirements
August 13, 2021
Google has clear publisher policies designed to ensure a positive experience for users and to protect brands from having their ads run alongside inappropriate or harmful content. We enforce these policies – whether via automated tools or human review – consistently and fairly across all publishers in our network. To help publishers stay up to date on our content criteria for monetization, we sometimes reshare existing guidance, particularly when we see worrisome trends or areas of potential confusion. Recently, we have seen an uptick in content that violates certain policies and we want to pro…read more... -
Introducing full-screen inline ads
August 12, 2021
Today, we're announcing the release of full-screen inline ads to all AdSense publishers. Full-screen inline ads are full-screen banner ads that appear inline with your content as a user scrolls the page. They appear below the fold in both Auto ads placements and responsive ad units. You don't need to take any action. If you have suitable ad placements, full-screen inline ads will automatically start to appear on your site.read more... -
Improving ad performance with the new AdSense code
July 19, 2021
We recently launched a new version of the AdSense code. The new AdSense code allows AdSense to trigger optimization features earlier which can improve the performance of the ads on your site. The new ad code works for both Auto ads and ad units. Do I need to do anything? You don't need to take any action. You'll have access to the new ad code the next time you sign in to AdSense and get code from your account. Do I have to replace my old ad code with the new ad code? There's no requirement to replace the existing ad code on your site. However, you're welcome to update your ad code if you want …read more... -
Show anchor ads on wider screens
July 5, 2021
Anchor ads now support a larger range of screen sizes. For sites that have anchors turned on, anchor ads will soon start to appear on wider screens such as desktop. Our experiments show that anchor ads perform well on wider screens. If you'd prefer not to show anchors on wider screens, you can turn this option off using the new "Wide screen" control in your Auto ads settings. Note that wide-screen anchors won't start serving until after July 19, 2021. To see how anchors perform on your sites, set up Auto ads and turn on anchor ads.read more... -
Removing fixed-sized link units from the AdSense interface
June 25, 2021
Last year, we announced that link units were being retired. We've now reached the final stage of that process: removing fixed-sized link units from the AdSense interface. Since fixed-size link units are no longer serving ads, you do not need to take any action. If you previously used fixed-sized link units, they will be automatically removed from the list of ad units in your account.read more... -
Related search experiments temporarily paused
May 3, 2021
We would like to inform you about a few changes that impact your ability to create Custom search style experiments, specifically for your Related search styles in your AdSense account. Beginning May 10, 2021, you will not be able to create new experiments for your Related search styles in your AdSense account. Your existing Related search experiments that are currently in progress will also stop on May 10, 2021. Please note that this change does not prevent you from creating experiments for other elements of your styles (e.g., search ads, shopping ads). Our engineering teams are working hard t…read more... -
Upcoming changes to the AdSense APIs
April 21, 2021
We're making a few changes to the AdSense APIs in line with our efforts to modernize AdSense. AdSense Management API We’ve launched version 2 of the AdSense Management API. For a detailed list of what's changing, review the developer release notes. Also note that the current version of the AdSense Management API (version 1.4) will stop returning responses on October 12, 2021. You can keep using version 1.4 up until this date, but we recommend that you start to use version 2 as soon as possible to ensure continuity. AdSense Host API We're changing some of the behaviors of the AdSense Host API. …read more... -
Get ready for US tax season
March 10, 2021
US publishers can use this one sheeter to get ready for tax season. Learn about important topics, such as receiving your 1099s from Google and verifying your tax information. Get ready for tax seasonread more... -
Additional LGPD ad technology providers
March 8, 2020
On March 18, newly certified Ad Technology Providers (ATPs) will become available for use with the LGPD. Review the “Upcoming changes” section of Ad Technology Providers for the LGPD to learn more about these new ATPs.read more... -
Check RTB creatives for user consent (GDPR and LGPD)
22 February 2021
Ad Manager, AdSense, and AdMob have released an additional GDPR/LGPD compliance feature that will enable you to opt-in to allow Google to check RTB (real-time-bidding) creatives for user consent. The “Check RTB (real-time bidding) partner creatives for user consent” option appears on the EU user consent page and applies to both GDPR- and LGPD-eligible traffic.read more... -
Join the Women of Publishing webinar series
February 16, 2021
Apply by March 7th to join the 2021 Women of Publishing Leadership Series. This March, we’re bringing together female leaders, who have successfully funded their passions through monetization platforms using Google AdMob or AdSense. This two-day virtual event (March 16-17) will teach you how Google tools can help fuel your business growth through data-driven monetization tactics and help you build connections with other women-led businesses. Apply nowread more... -
The TCF v2.0 error grace period is ending
January 12, 2021
This is a reminder that the grace period provided to give publishers time to manage errors and misconfigurations related to the launch of IAB Europe’s Transparency & Consent Framework v2.0 is ending. The grace period will end on or after January 14, 2021. Troubleshooting TCF v2.0 implementationread more...