We've added a new "General ad category" filter in the Ad review center. This new filter makes it easier for you to find ads from general categories and subcategories in the Ad review center. You might want to use the new filter if you're concerned about ads from a specific category appearing on your site. Learn more about how to find ads in the Ad review center.
read more... Announcements
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Filter by ad category in the Ad review center
December 2, 2021
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Important changes to Matched content
November 24, 2021
Starting March 1, 2022, Matched content units will only show ads and be renamed to "Multiplex ads". We originally launched Matched content as a recommendation service to help you promote your content to your site's visitors. It also came with the option to show ads alongside the links to your content. Due to decreasing usage of the content promotion service, and positive customer feedback and performance results from the ads-only Matched content ad format, we've decided to turn down the content promotion service and convert all existing Matched content units to only show ads. This also applies…read more... -
Apply for the 2021 Black & Latinx Publishers Summit
October 25, 2021
The 2021 Black & Latinx Publishers Summit begins December 7, 2021. This virtual event is open to Black or Latinx-led digital businesses looking to start monetizing their site, grow their monetization business, or network with others in the industry. The event is catered to small- and medium-sized businesses. Fill out the interest form by November 12th, 2021 and share this opportunity with other Black or Latinx-led digital business owners who may be interested. See you online! Apply nowread more... -
AdSense is moving to a first-price auction
October 7, 2021
In our continued effort to simplify AdSense, we will be moving the AdSense (AdSense for Content, Video, and Games) auction from second-price to first-price in the coming months. This change will make it easier for buyers to purchase your ad space sold on AdSense. There is no action for you and you will likely not see a change in your earnings. We’re making this announcement now to help our advertiser partners prepare before we change how the AdSense auction works. Benefits to publishers and advertisers By streamlining the auction model across AdSense, Ad Manager and AdMob, we are aligning our …read more... -
Updating our ads and monetization policies on climate change
October 7, 2021
Working closely with outside experts, we regularly review and update our ads and monetization policies to help ensure a brand-safe environment for our advertising partners and to better protect users from unreliable claims, such as fake medical cures or anti-vaccine advocacy. Addressing climate change denial In recent years, we've heard directly from a growing number of our advertising and publisher partners who have expressed concerns about ads that run alongside or promote inaccurate claims about climate change. Advertisers simply don’t want their ads to appear next to this content. And publ…read more... -
Age Appropriate Design Code (AADC) support
August 23, 2021
Google is committed to supporting our publisher partners with their Age Appropriate Design Code (AADC) compliance approach. We recommend that you work with your legal advisors to determine whether AADC is applicable to your business and, if so, how to comply. As part of your compliance approach, if you would like to apply child treatment (as defined under the GDPR) to applicable traffic, you may make use of our “Tag for users under the age of consent (TFUA)” feature.read more... -
New settings to help you customize Auto optimize
August 19, 2021
Many of you asked to have more control over the optimization experiments that Google runs for you. That's why we've added three new settings to Auto optimize: Select traffic: Select the percentage of users that you want to show optimization experiments to. Block a style: Remove an ad style that you don't want Auto optimize experiments to run on. (AdSense for search only) Block an experiment: Remove types of optimization experiments that you don’t want on your site, for example: Vignette ads and anchor ads (AdSense for content) Standard templates, shopping templates, and search keywords (AdSens…read more... -
Stay up to date on our content requirements
August 13, 2021
Google has clear publisher policies designed to ensure a positive experience for users and to protect brands from having their ads run alongside inappropriate or harmful content. We enforce these policies – whether via automated tools or human review – consistently and fairly across all publishers in our network. To help publishers stay up to date on our content criteria for monetization, we sometimes reshare existing guidance, particularly when we see worrisome trends or areas of potential confusion. Recently, we have seen an uptick in content that violates certain policies and we want to pro…read more... -
Introducing full-screen inline ads
August 12, 2021
Today, we're announcing the release of full-screen inline ads to all AdSense publishers. Full-screen inline ads are full-screen banner ads that appear inline with your content as a user scrolls the page. They appear below the fold in both Auto ads placements and responsive ad units. You don't need to take any action. If you have suitable ad placements, full-screen inline ads will automatically start to appear on your site.read more... -
Improving ad performance with the new AdSense code
July 19, 2021
We recently launched a new version of the AdSense code. The new AdSense code allows AdSense to trigger optimization features earlier which can improve the performance of the ads on your site. The new ad code works for both Auto ads and ad units. Do I need to do anything? You don't need to take any action. You'll have access to the new ad code the next time you sign in to AdSense and get code from your account. Do I have to replace my old ad code with the new ad code? There's no requirement to replace the existing ad code on your site. However, you're welcome to update your ad code if you want …read more... -
Show anchor ads on wider screens
July 5, 2021
Anchor ads now support a larger range of screen sizes. For sites that have anchors turned on, anchor ads will soon start to appear on wider screens such as desktop. Our experiments show that anchor ads perform well on wider screens. If you'd prefer not to show anchors on wider screens, you can turn this option off using the new "Wide screen" control in your Auto ads settings. Note that wide-screen anchors won't start serving until after July 19, 2021. To see how anchors perform on your sites, set up Auto ads and turn on anchor ads.read more... -
Removing fixed-sized link units from the AdSense interface
June 25, 2021
Last year, we announced that link units were being retired. We've now reached the final stage of that process: removing fixed-sized link units from the AdSense interface. Since fixed-size link units are no longer serving ads, you do not need to take any action. If you previously used fixed-sized link units, they will be automatically removed from the list of ad units in your account.read more... -
Related search experiments temporarily paused
May 3, 2021
We would like to inform you about a few changes that impact your ability to create Custom search style experiments, specifically for your Related search styles in your AdSense account. Beginning May 10, 2021, you will not be able to create new experiments for your Related search styles in your AdSense account. Your existing Related search experiments that are currently in progress will also stop on May 10, 2021. Please note that this change does not prevent you from creating experiments for other elements of your styles (e.g., search ads, shopping ads). Our engineering teams are working hard t…read more... -
Upcoming changes to the AdSense APIs
April 21, 2021
We're making a few changes to the AdSense APIs in line with our efforts to modernize AdSense. AdSense Management API We’ve launched version 2 of the AdSense Management API. For a detailed list of what's changing, review the developer release notes. Also note that the current version of the AdSense Management API (version 1.4) will stop returning responses on October 12, 2021. You can keep using version 1.4 up until this date, but we recommend that you start to use version 2 as soon as possible to ensure continuity. AdSense Host API We're changing some of the behaviors of the AdSense Host API. …read more... -
Get ready for US tax season
March 10, 2021
US publishers can use this one sheeter to get ready for tax season. Learn about important topics, such as receiving your 1099s from Google and verifying your tax information. Get ready for tax seasonread more... -
Additional LGPD ad technology providers
March 8, 2020
On March 18, newly certified Ad Technology Providers (ATPs) will become available for use with the LGPD. Review the “Upcoming changes” section of Ad Technology Providers for the LGPD to learn more about these new ATPs.read more... -
Check RTB creatives for user consent (GDPR and LGPD)
22 February 2021
Ad Manager, AdSense, and AdMob have released an additional GDPR/LGPD compliance feature that will enable you to opt-in to allow Google to check RTB (real-time-bidding) creatives for user consent. The “Check RTB (real-time bidding) partner creatives for user consent” option appears on the EU user consent page and applies to both GDPR- and LGPD-eligible traffic.read more... -
Join the Women of Publishing webinar series
February 16, 2021
Apply by March 7th to join the 2021 Women of Publishing Leadership Series. This March, we’re bringing together female leaders, who have successfully funded their passions through monetization platforms using Google AdMob or AdSense. This two-day virtual event (March 16-17) will teach you how Google tools can help fuel your business growth through data-driven monetization tactics and help you build connections with other women-led businesses. Apply nowread more... -
The TCF v2.0 error grace period is ending
January 12, 2021
This is a reminder that the grace period provided to give publishers time to manage errors and misconfigurations related to the launch of IAB Europe’s Transparency & Consent Framework v2.0 is ending. The grace period will end on or after January 14, 2021. Troubleshooting TCF v2.0 implementationread more... -
Additional LGPD ad technology providers
December 14, 2020
On February 4, newly certified Ad Technology Providers (ATPs) will become available for use with the LGPD. Review the “Upcoming changes” section of Ad Technology Providers for the LGPD to learn more about these new ATPs.read more... -
Additional LGPD ad technology providers
November 16, 2020
On December 14, newly certified Ad Technology Providers (ATPs) will become available for use with the LGPD. Review the “Upcoming changes” section of Ad Technology Providers for the LGPD to learn more about these new ATPs.read more... -
Link units are being retired
December 10, 2020
We've decided to retire link ads. This is to modernize our available ad formats, based on the feedback from users, publishers and advertisers. Going forward, we’ll be focussing on improving and developing other ad formats to help you grow. What's happening? From March 10, 2021: You'll no longer be able to create link ad units. Responsive link ads will begin to serve display ad units on your site(s). Your link ad units will be renamed with "[previously link ad unit]" added to the end of the ad unit name. This will apply to both responsive and fixed-size link ad units. Fixed-size link ads will s…read more... -
Add a Google-powered search engine to your site
November 11, 2020
It's now easier to add a Google-powered search engine to your site and earn from showing relevant ads on your search results pages. We've made the following improvements to the AdSense search engine feature: We've simplified the creation flow to make it quicker and easier to create a search engine. We've added a preview, so you can see how ads will look on your search results pages before they go live. You no longer need to sign up for the AdSense for search product to create a search engine. You now create search engines on the "By ad unit" tab of the Ads Overview page. For more information, …read more... -
Register for the 2020 Black Publishers Summit
October 26, 2020
The 2020 Black Publishers Summit begins December 8, 2020. This multi-day livestream series is open to Black-led digital businesses looking to start monetizing their site/app, grow their monetization business, or network with others in the industry. Fill out the interest form by November 23, 2020 and share this opportunity with other Black-led digital business owners who may be interested. Register nowread more... -
Show vignette ads on wider screens
October 21, 2020
Vignette ads now support a larger range of screen sizes. For sites that have vignettes turned on, vignette ads will soon start to appear on wider screens such as desktop. Our experiments show that vignette ads perform well on wider screens. If you'd prefer not to show vignettes on desktop, you can turn this option off using the new "Wide screen" control in your Auto ads settings. Note that wide screen vignettes won't start serving until after November 3, 2020. To see how vignettes perform on your sites, set up Auto ads and turn on vignettes.read more... -
Additional LGPD ad technology providers
October 19, 2020
On November 16, newly certified Ad Technology Providers (ATPs) will become available for use with the LGPD. Review the “Upcoming changes” section of Ad Technology Providers for the LGPD to learn more about these new ATPs.read more... -
Changes to channels in AdSense
October 6, 2020
We've made some updates to custom channels and URL channels. If you're opted in to the new AdSense reporting page, you'll see the following changes: We've improved the user experience and given channels a new, modern look. Since channels are primarily used for reporting, we've moved them into Reports alongside our other reporting features. Find out the new steps to create a custom channel or create a URL channel. We've removed the "Targeting" checkbox from custom channels, because advertisers no longer use targetable ad placements. You can still access your channels in the old channels interfa…read more... -
First-party cookies from Google
September 16, 2020
You can now choose whether Google can use first-party cookies on your site. Google may use first-party cookies when third-party cookies are not available. Allowing first-party cookies from Google may increase your revenue because it enables features like frequency capping on ads and allows ads with a frequency cap to serve on your site. We've added a new control to the "Ad serving" tab in your account to let you choose whether you want to allow first-party cookies. To access the control, click Blocking controls All sites Ad serving. The control is available from today but your choice won't aff…read more... -
Introducing the new AdSense reporting page
August 25, 2020
To make it easier and faster for you to get insights into your account performance, we're launching a new, improved Reports page in AdSense. What's happening Today, we've started to roll out the new AdSense reporting page to all publishers. We're launching it in phases, so it might be a week or two before you see it in your own account. When your account is updated, you'll be automatically opted in the new reporting experience. You can switch between the old and new reports at any time by clicking the toggle at the top of the page. Later this year we'll retire the old reporting page. What's ne…read more... -
Western Union will no longer be available when choosing your form of payment
August 10, 2020
As of August 10, 2020, you will no longer be able to select Western Union as a new form of payment. We recommend that publishers currently using Western Union switch to another available payment method before payments through Western Union stop in early 2021. We will inform current users in advance as to when Western Union can no longer be used to receive payments in their country. Learn more about the other available forms of payment and how to set up your form of payment.read more... -
Integration with the IAB Europe Transparency & Consent Framework (TCF) v2.0
13 July 2020
Google is committed to supporting our publishers who choose to integrate with the IAB TCF v2.0. We plan to align our product support timeline as closely as possible with IAB’s full transition to TCF v2.0 on August 15, 2020. We intend to initiate a low percentage of traffic approximately two weeks prior to this to minimize disruption. Learn moreread more... -
Shopping ads now available for AdSense for search
July 13, 2020
As early as August 20, 2020, AdSense for search (AFS) can serve shopping ads on relevant shopping queries without any code changes required on your end. With the help of this new feature: You can increase your site engagement by helping shoppers find the products they are looking for with relevant information like price, picture and promotions. You can try shopping ads in your AFS ad units without having to re-tag your site. You can generate higher RPMs by showing shopping ads on relevant queries. If you use AFS, you'll be automatically enrolled on July 20, 2020. You’ll then have 30 days after…read more... -
Additional ad technology vendors
July 1, 2020
AdSense now allows ads from additional third party ad technology vendors to show through your account. Allowing additional ad technology vendors will result in more ads being eligible to be shown to your users, and as a result can potentially lead to higher earnings. A new control has been added to the "Ad serving" tab in your account to allow you to block these additional vendors. Learn more about the "Additional ad technology vendors" control.read more... -
Get more help with the new "Contact us" flow
June 29, 2020
We've updated the "Contact us" flow to make it easier for you to find the help you need. The new contact flow is designed to help you identify your issue and access the best resources to resolve it. Learn more about contacting publisher support.read more... -
Test your Auto ads settings with new Auto ads experiments
June 16, 2020
Auto ads experiments let you compare different Auto ads settings on your site to see which perform the best. For example, you can test different ad formats and ad loads, or compare having Auto ads on versus Auto ads off. You don't need to edit the AdSense code on your site to run Auto ads experiments. Learn more about Auto ads experiments.read more... -
Updates to experiments
June 9, 2020
As part of our continued investment in AdSense's optimization features, we've made the following changes to experiments: We've refreshed the experiments interface to make it easier to monitor and act on existing experiments. We've moved the "Automatic experiments" option to the Experiments page and changed its name to "Auto optimize".read more... -
Introducing global settings for ads
June 9, 2020
Today, we've added a "Global settings" tab to the Ads page in AdSense. This is the new home for your account-level ad settings. To start, we've moved the ad sizes optimization setting here. Look out for more global ad settings coming in the future.read more... -
Ad balance is being retired
May 6, 2020
Thank you for using ad balance. Based on feedback from our publishers, we've decided to retire the ad balance feature. Going forward, we'll focus on developing our suite of blocking controls instead. What's happening? We're removing ad balance from AdSense accounts on May 20, 2020. We'll also remove the ad balance experiment option, including all completed ad balance experiments, on this date. If you're currently using ad balance or running ad balance experiments, we'll email you with additional information. If you're not using these features, then you don't need to take any action. We appreci…read more... -
Important changes to the Google Publisher Toolbar
March 12, 2020
AdSense is on a mission in 2020 to reduce complexity and provide an enhanced yet simplified set of tools to help you focus on creating great content. To help support this mission, the Google Publisher Toolbar will no longer be available for use from May 2020. On May 26 2020, the Toolbar will be removed from the Chrome Web Store. After this date, you'll no longer be able to access your AdSense data through the Toolbar. Please note that this change won’t impact your AdSense account. All AdSense data that was displayed through the Toolbar will continue to be accessible through the AdSense interfa…read more... -
Get ready for US tax season
March 10, 2020
US publishers can use this one sheeter to get ready for tax season. Learn about important topics, such as receiving your 1099s from Google and verifying your tax information. Get ready for tax seasonread more... -
Improving the performance of anchor ads
February 28, 2020
We've made a change to the appearance of anchor ads to improve their monetization performance. This new design gives, on average, a 6% revenue increase compared to the previous design. To see how anchors perform on your sites, set up Auto ads and turn on anchor ads.read more... -
Join the Women of Publishing webinar series
January 30, 2020
Apply by February 21st to join the 2020 Women of Publishing Leadership Series. This March, we’re bringing together female leaders, who are funding their passions through monetization platforms. This multi-part livestream series will teach you how Google tools can help to grow your revenue, fund your content, and fuel growth for your business. Apply nowread more...