On August 21, 2019, we made some improvements to responsive ad unit sizing to allow for better performance on desktop. We also increased the flexibility of responsive ad units by enabling additional size combinations for all device types.
As a result of these changes, responsive ad units can now resize the HTML parent container (e.g., <div>) that they're within. This allows them to automatically adapt to all the different ad sizes on publishers' pages.
Note that for responsive ad units to work properly, they must not be placed inside a container with a fixed or limited height. (See our technical considerations for more details.) If you're experiencing issues with your responsive ad units appearing taller on some devices or browsers, it might be because they're within a container with a fixed or limited height.
If you want to limit the height of your responsive ads, you'll need to modify your responsive ad code. This example shows you how to modify your responsive ad code to specify a fixed height of 90px and a variable width from min-width 400px to max-width 970px:
<ins class="adsbygoogle"
style="display:inline-block;min-width:400px;max-width:970px;width:100%;height:90px"
data-ad-client="ca-pub-1234"
data-ad-slot="5678"></ins>
<script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<script>(adsbygoogle = window.adsbygoogle || []).push({});</script>
For more examples and other advanced implementations, see how to modify your responsive ad code.
read more... Announcements
- 1Improvements to responsive ad unitsSeptember 13, 2019
- 2Removing old ad unit experimentsAugust 9, 2019Earlier this year, we let you know about our updates to ad units and that we'd be removing ad unit experiments. To make way for new experiment types and a cleaner user experience, we'll now remove your old ad unit experiments from your "Experiments" page on September 15, 2019. If you'd like to save your experiment results, we recommend that you visit your "Experiments" page and click Download data before this date.read more...
- 3Simplifying the ad serving controlsJuly 22, 2019Earlier this year we let you know how we're improving ad units by simplifying their controls and removing rarely-used features. We've now finished updating the ad units in AdSense, and in the coming week we'll apply the new behaviors to all existing ad units that are serving impressions. In addition, we're simplifying the controls on the Ad serving page to reflect our modernization efforts. The following ad serving controls will be deprecated: Third party ads Enhanced text ads Enhanced display ads Expandable ads You don't need to take any action. These controls will be automatically removed from your account.read more...
- 4Recent updates to ad unitsJune 17, 2019We're committed to continuously investing in the modernization of our advertising products. As a result, there are some important changes we're making to the ad units in your account. Starting April 2019, your Ads page will be updated to reflect these changes. What's changing Ad sizes We're making it easier to create and manage ad units. All new ad units you create will be responsive by default, able to adjust to different screen sizes on mobile and desktop for increased performance and flexibility. If you do need further customization, you'll still be able to create fixed-sized ad units. Ad types We're moving towards richer ad formats, phasing out text-only and display-only ad units to further improve user experience, and to fully reflect the pool of ads we have in the market. As a result, the "Text ads only" and "Display ads only" ad units in your account have been renamed to "Display ads" and will be updated to serve all ad types. If you want to keep using text-only ad units, you can create a native In-feed ad unit and choose the manual style option and the "Text only" template. Text ad styles We're deprecating text ad styles for "Text & display ads" ad units. From now on, you won't be able to create ad styles for your new ad units. Your new ad units will have Google-optimized text ad styling. As this feature is being deprecated, your existing ad styles will also be optimized by Google in the following months. For customization and improved user experience, you can use native ads such as In-article ads or In-feed ads on your site. Simplifying "If no ads available" We're continuously working to increase the quality and safety of our ad network and reduce the number of malicious ads that enter the AdSense network. As a result, we're removing the "If no ads available" option and we'll be defaulting to collapsing the ad space or showing a blank space instead. If your current setting is a color or another URL, it will be updated in the near future. Experiments As a result of the above changes, we're also removing obsolete ad unit settings experiments. If you have active ad unit experiments, they will stop in the following months. Synchronous code The option to change your code type to synchronous in your AdSense account won't be available anymore. If you do need synchronous ad code, you can follow these instructions to manually generate synchronous ad code for your ad units. Custom channels We're removing the option to add a custom channel when you create an ad unit. Advertisers no longer buy placement targeted ads, so custom channels are only used for reporting now. You can still create new custom channels and view the "Custom channels" report, but in the future you'll need to add the custom channel ID to your ad unit code to track the performance of ad units in this way. Alternatively, you can see the performance of multiple ad units by running the "Ad units" report and using the filter to limit the data to those ad units. Share your feedback To tell us what you think of these changes, visit the Ad units page in your AdSense account and click Feedback in the sidebar. We're looking forward to receiving your feedback.read more...
- 5Upcoming changes to experimentsMarch 5, 2019We're making some changes to simplify AdSense experiments and update the metrics that they currently offer. These changes will allow us to provide you with more experiment types and more relevant metrics to help you make better-informed decisions. Your Experiments page will be updated over the coming weeks to reflect the following changes: What's changing? The Ad session length and RPM metrics We're replacing the Ad session length and RPM metrics with a new metric called Revenue. Revenue reflects the total earnings outcome of your experiment changes and captures both RPM and session information in a single metric. The Experiments report We're removing the Experiments report from the Reports page. For the remaining experiment types, aggregate metrics will still be available in the experiment details page. We're rolling these changes out in stages, so you might not see them all in your account yet.read more...
- 6Important updates to site managementNovember 20, 2018We recently announced that we're making some changes to the way you monetize new sites with AdSense. From November, we'll start automatically migrating accounts to the new site management experience. We'll be rolling out these changes in stages, so you might not see them in your account yet. What's changing New Sites page We're renaming the My sites page to Sites and are moving it further up the menu to make it easier to find. Any existing sites you're monetizing should automatically appear in the sites list on your new Sites page when your account is migrated. If you notice a site hasn't been migrated, you can easily add it to your sites list. Monetizing new sites To show ads on a new site, you now have to add the site to your AdSense account. Each new site will go through a verification process which checks that you own the domain or have the ability to modify its content. The process also reviews your site for compliance with the AdSense Program policies. After the checks are completed, your site will be marked as "Ready" and you can start showing ads. Learn how to check the status of a site in your sites list. Suggested sites If we detect your ad code on a new site that's not yet in your sites list, we'll ask you whether it's yours. If the site does belong to you, you can click Yes and we'll add it to your sites list. Learn how to add a new site we've detected. Simpler site authorization If you previously used the site authorization feature, this is now turned on by default. This means that the sites listed on your new Sites page are the only sites that are permitted to use your ad code. If a site displaying your ad code is not on your list of sites, then no ads will show on that site. Learn more about managing your sites in AdSense.read more...