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Announcements

  1. Chrome's FLEDGE API testing to start soon on AdSense

    July 29, 2022

    AdSense will begin initial testing for FLEDGE API integration without rendering any ads, on a small percentage of traffic on or after August 28, 2022. There is no publisher revenue or performance impact expected and no change on how publisher controls apply for now. We’ll be sharing more information before AdSense starts rendering ads via FLEDGE. If you would like to turn off access to FLEDGE on your sites, you can do so via Chrome’s permission-policy header. Please note, the use of Topics and FLEDGE is subject to Google’s EU User Consent policy requirements (e.g. obtaining users’ legally vali…
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  2. Chrome's Topics API public origin trial to start soon on AdSense

    June 1, 2022

    From July 1, 2022, AdSense will start initial testing of Topics globally on ad requests for a small percentage of traffic. This initial test is to validate that our systems are operating as designed, and no revenue or performance impact is expected. If you prefer to opt out of Topics testing, you can do so using Chrome's Permissions-policy header.
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  3. Updates to search style ad extensions

    May 24, 2022

    Starting June 23, we're changing how some ad extension settings work for search styles for AdSense for Search. Specifically, we're making the following changes to “Extension settings” for search ads: The "Advertiser images" extension will be renamed to "Visual formats". The "Media links" extension will be removed. The grouping of former "Media links" extension types into opt-out controls will be changed as detailed below: Extension type Current extension setting Extension setting after June 23 Phone call links Media links Additional information App store links Media links Visual formats All ot…
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  4. Adding screenshots to the Policy center

    May 24, 2022

    To make it easier to determine what to fix when you have a policy issue, we're introducing screenshots to the Policy center. Screenshots highlight examples of policy issues found on your pages and can help you to identify and understand these issues. Currently only some policy issues are eligible for screenshots. We'll be adding screenshots for more policy issues over the coming months as we roll out this change. How to view screenshots To find out if an issue in your Policy center has screenshots, click Fix in the "Action" column. This will take you to the "Issue details" page where you’ll se…
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  5. Additional LGPD ad technology provider

    April 25, 2022

    Solution Coupons is a newly certified Ad Technology Providers (ATPs) and has been added to the list of Ad Technology Providers for the LGPD.
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  6. Making the user-based ads control available to Authorized Buyers

    April 6, 2022

    Starting May 6, 2022, the user-based ads control in AdSense will be updated to also apply to ads from Authorized Buyers. Previously this control only applied to ads from Google Ads and Display & Video 360. Benefits to publishers Expanding user-based ads to include Authorized Buyers gives you more control over the sharing and use of your users' visitation information. Preparing for the change You don't need to take any action unless you want to change your current user-based ads setting. We'll automatically apply your current setting to Authorized Buyers on May 6, 2022. If you don't want to sho…
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  7. Reminder: The new AdSense code is available

    April 4, 2022

    Last year, we launched a new version of the AdSense code. We'd like to take this opportunity to remind you that you're welcome to update your ad code if you want to take advantage of the new optimization features. The new ad code is available when you sign in to AdSense and get code from your account and works for both Auto ads and ad units. Do I have to replace my old ad code with the new ad code? There's no requirement to replace the existing ad code on your site, but doing so will allow AdSense to trigger optimization features which can improve performance of the ads on your site. Tips: If …
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  8. Show anchor ads on your AMP site

    March 28, 2022

    Based on feedback from publishers with AMP sites, we’ve updated Auto ads for AMP to support anchor ads. If you'd prefer not to show this format on your AMP site, you can turn this option off using the controls on your "Auto ads for AMP" page. Learn how to set up Auto ads on your AMP site. What does this mean for me? From April 11, 2022, if you're using Auto ads for AMP, anchor ads will start to appear on your sites. You may see an increase in your AMP revenue. The change will apply to all sites that have Auto ads for AMP enabled in your AdSense account. What should I do next? There's no action…
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  9. YouTube homepage and payments account

    February 23, 2022

    Starting in March 2022 and rolling out over the next few months, YouTube earnings will have a separate homepage and payments account in AdSense. Learn more about this change below. What's new The AdSense experience for YouTube creators is improving. Starting in March 2022 and rolling out over the next few months, YouTube will have a dedicated AdSense for YouTube homepage in AdSense. It allows creators even quicker access to their finalized YouTube earnings in AdSense. In addition, payments for YouTube earnings will be separated into its own payments account. This means the YouTube and AdSense …
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  10. Introducing related search for content pages

    February 14, 2022

    Today, we're excited to announce related search for content pages, a new AdSense for Search feature that displays search terms related to the content of the pages your users are reading. Using related search on your content pages can encourage your users to explore relevant topics on your site and engage with search ads. To use related search on your content pages, you need to complete the necessary contracting steps for AdSense for Search. Please contact your account manager to activate AdSense for Search for your AdSense account. You can create related search units in your AdSense account, s…
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  11. Related search experiments re-enabled

    January 6, 2022

    We'd like to inform you that as of January 6, 2022, we've re-enabled your ability to create Related search Search style experiments in your AdSense account. We apologize for any inconvenience caused while the feature was paused.
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  12. Introducing the new Policy center

    December 7, 2021

    We’re excited to announce a significant redesign of the Policy center. The Policy center’s newest features, like reporting the amount of ad requests affected by policy issues and advanced filters, aim to help you better understand, prioritize, and resolve issues. What is the Policy center? The Policy center is a tool that helps you adhere to our Program policies and restrictions. Use the Policy center to discover, understand, and resolve issues that affect ad serving on your sites. Welcome to Inside the Policy center What’s changing? To make it easier to understand how your account is affected…
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  13. Filter by ad category in the Ad review center

    December 2, 2021

    We've added a new "General ad category" filter in the Ad review center. This new filter makes it easier for you to find ads from general categories and subcategories in the Ad review center. You might want to use the new filter if you're concerned about ads from a specific category appearing on your site. Learn more about how to find ads in the Ad review center.
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  14. Important changes to Matched content

    November 24, 2021

    Starting March 1, 2022, Matched content units will only show ads and be renamed to "Multiplex ads". We originally launched Matched content as a recommendation service to help you promote your content to your site's visitors. It also came with the option to show ads alongside the links to your content. Due to decreasing usage of the content promotion service, and positive customer feedback and performance results from the ads-only Matched content ad format, we've decided to turn down the content promotion service and convert all existing Matched content units to only show ads. This also applies…
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  15. Apply for the 2021 Black & Latinx Publishers Summit

    October 25, 2021

    The 2021 Black & Latinx Publishers Summit begins December 7, 2021. This virtual event is open to Black or Latinx-led digital businesses looking to start monetizing their site, grow their monetization business, or network with others in the industry. The event is catered to small- and medium-sized businesses. Fill out the interest form by November 12th, 2021 and share this opportunity with other Black or Latinx-led digital business owners who may be interested. See you online! Apply now
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  16. AdSense is moving to a first-price auction

    October 7, 2021

    In our continued effort to simplify AdSense, we will be moving the AdSense (AdSense for Content, Video, and Games) auction from second-price to first-price in the coming months. This change will make it easier for buyers to purchase your ad space sold on AdSense. There is no action for you and you will likely not see a change in your earnings. We’re making this announcement now to help our advertiser partners prepare before we change how the AdSense auction works. Benefits to publishers and advertisers By streamlining the auction model across AdSense, Ad Manager and AdMob, we are aligning our …
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  17. Updating our ads and monetization policies on climate change

    October 7, 2021

    Working closely with outside experts, we regularly review and update our ads and monetization policies to help ensure a brand-safe environment for our advertising partners and to better protect users from unreliable claims, such as fake medical cures or anti-vaccine advocacy. Addressing climate change denial In recent years, we've heard directly from a growing number of our advertising and publisher partners who have expressed concerns about ads that run alongside or promote inaccurate claims about climate change. Advertisers simply don’t want their ads to appear next to this content. And publ…
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  18. Age Appropriate Design Code (AADC) support

    August 23, 2021

    Google is committed to supporting our publisher partners with their Age Appropriate Design Code (AADC) compliance approach. We recommend that you work with your legal advisors to determine whether AADC is applicable to your business and, if so, how to comply. As part of your compliance approach, if you would like to apply child treatment (as defined under the GDPR) to applicable traffic, you may make use of our “Tag for users under the age of consent (TFUA)” feature.
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  19. New settings to help you customize Auto optimize

    August 19, 2021

    Many of you asked to have more control over the optimization experiments that Google runs for you. That's why we've added three new settings to Auto optimize: Select traffic: Select the percentage of users that you want to show optimization experiments to. Block a style: Remove an ad style that you don't want Auto optimize experiments to run on. (AdSense for search only) Block an experiment: Remove types of optimization experiments that you don’t want on your site, for example: Vignette ads and anchor ads (AdSense for content) Standard templates, shopping templates, and search keywords (AdSens…
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  20. Stay up to date on our content requirements

    August 13, 2021

    Google has clear publisher policies designed to ensure a positive experience for users and to protect brands from having their ads run alongside inappropriate or harmful content. We enforce these policies – whether via automated tools or human review – consistently and fairly across all publishers in our network. To help publishers stay up to date on our content criteria for monetization, we sometimes reshare existing guidance, particularly when we see worrisome trends or areas of potential confusion. Recently, we have seen an uptick in content that violates certain policies and we want to pro…
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  21. Introducing full-screen inline ads

    August 12, 2021

    Today, we're announcing the release of full-screen inline ads to all AdSense publishers. Full-screen inline ads are full-screen banner ads that appear inline with your content as a user scrolls the page. They appear below the fold in both Auto ads placements and responsive ad units. You don't need to take any action. If you have suitable ad placements, full-screen inline ads will automatically start to appear on your site.
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  22. Improving ad performance with the new AdSense code

    July 19, 2021

    We recently launched a new version of the AdSense code. The new AdSense code allows AdSense to trigger optimization features earlier which can improve the performance of the ads on your site. The new ad code works for both Auto ads and ad units. Do I need to do anything? You don't need to take any action. You'll have access to the new ad code the next time you sign in to AdSense and get code from your account. Do I have to replace my old ad code with the new ad code? There's no requirement to replace the existing ad code on your site. However, you're welcome to update your ad code if you want …
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  23. Show anchor ads on wider screens

    July 5, 2021

    Anchor ads now support a larger range of screen sizes. For sites that have anchors turned on, anchor ads will soon start to appear on wider screens such as desktop. Our experiments show that anchor ads perform well on wider screens. If you'd prefer not to show anchors on wider screens, you can turn this option off using the new "Wide screen" control in your Auto ads settings. Note that wide-screen anchors won't start serving until after July 19, 2021. To see how anchors perform on your sites, set up Auto ads and turn on anchor ads.
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  24. Removing fixed-sized link units from the AdSense interface

    June 25, 2021

    Last year, we announced that link units were being retired. We've now reached the final stage of that process: removing fixed-sized link units from the AdSense interface. Since fixed-size link units are no longer serving ads, you do not need to take any action. If you previously used fixed-sized link units, they will be automatically removed from the list of ad units in your account.
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  25. Related search experiments temporarily paused

    May 3, 2021

    We would like to inform you about a few changes that impact your ability to create Search style experiments, specifically for your Related search styles in your AdSense account. Beginning May 10, 2021, you will not be able to create new experiments for your Related search styles in your AdSense account. Your existing Related search experiments that are currently in progress will also stop on May 10, 2021. Please note that this change does not prevent you from creating experiments for other elements of your styles (e.g., search ads, shopping ads). Our engineering teams are working hard to bring…
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  26. Upcoming changes to the AdSense APIs

    April 21, 2021

    We're making a few changes to the AdSense APIs in line with our efforts to modernize AdSense. AdSense Management API We’ve launched version 2 of the AdSense Management API. For a detailed list of what's changing, review the developer release notes. Also note that the current version of the AdSense Management API (version 1.4) will stop returning responses on October 12, 2021. You can keep using version 1.4 up until this date, but we recommend that you start to use version 2 as soon as possible to ensure continuity. AdSense Host API We're changing some of the behaviors of the AdSense Host API. …
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  27. Get ready for US tax season

    March 10, 2021

    US publishers can use this one sheeter to get ready for tax season. Learn about important topics, such as receiving your 1099s from Google and verifying your tax information. Get ready for tax season
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  28. Additional LGPD ad technology providers

    March 8, 2020

    On March 18, newly certified Ad Technology Providers (ATPs) will become available for use with the LGPD. Review the “Upcoming changes” section of Ad Technology Providers for the LGPD to learn more about these new ATPs.
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  29. Check RTB creatives for user consent (GDPR and LGPD)

    22 February 2021

    Ad Manager, AdSense, and AdMob have released an additional GDPR/LGPD compliance feature that will enable you to opt-in to allow Google to check RTB (real-time-bidding) creatives for user consent. The “Check RTB (real-time bidding) partner creatives for user consent” option appears on the EU user consent page and applies to both GDPR- and LGPD-eligible traffic.
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  30. Join the Women of Publishing webinar series

    February 16, 2021

    Apply by March 7th to join the 2021 Women of Publishing Leadership Series. This March, we’re bringing together female leaders, who have successfully funded their passions through monetization platforms using Google AdMob or AdSense. This two-day virtual event (March 16-17) will teach you how Google tools can help fuel your business growth through data-driven monetization tactics and help you build connections with other women-led businesses. Apply now
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  31. The TCF v2.0 error grace period is ending

    January 12, 2021

    This is a reminder that the grace period provided to give publishers time to manage errors and misconfigurations related to the launch of IAB Europe’s Transparency & Consent Framework v2.0 is ending. The grace period will end on or after January 14, 2021. Troubleshooting TCF v2.0 implementation
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  32. Coming soon: Ad-serving Protections for Teens policy update

    15 June 2022

    As previously announced, Google is expanding ad-serving protections for teens globally. The protections will apply on Google Accounts of people above the digital age of consent but under 18 years of age (“teens”), and are in addition to protections already rolled out across Europe and Australia. With the launch of this new teen ads policy, we will: Disable ads personalization Disallow sensitive creative categories from serving Depersonalization will occur across all products, and creative ad filtering will be applied on Ad Manager, AdSense, and AdMob. We will begin enforcing the policy August …
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