Announcements

Show vignette ads on wider screens

October 21, 2020

Vignette ads now support a larger range of screen sizes. For sites that have vignettes turned on, vignette ads will soon start to appear on wider screens such as desktop. Our experiments show that vignette ads perform well on wider screens. If you'd prefer not to show vignettes on desktop, you can turn this option off using the new "Wide screen" control in your Auto ads settings. Note that wide screen vignettes won't start serving until after November 3, 2020. To see how vignettes perform on your sites, set up Auto ads and turn on vignettes.
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Additional LGPD ad technology providers

October 19, 2020

On November 16, newly certified Ad Technology Providers (ATPs) will become available for use with the LGPD. Review the “Upcoming changes” section of Ad Technology Providers for the LGPD to learn more about these new ATPs.
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Changes to channels in AdSense

October 6, 2020

We've made some updates to custom channels and URL channels. If you're opted in to the new AdSense reporting page, you'll see the following changes: We've improved the user experience and given channels a new, modern look. Since channels are primarily used for reporting, we've moved them into Reports alongside our other reporting features. Find out the new steps to create a custom channel or create a URL channel. We've removed the "Targeting" checkbox from custom channels, because advertisers no longer use targetable ad placements. You can still access your channels in the old channels interface for now, but later this year we'll retire the old interface. Learn more about tracking performance with custom channels or URL channels.
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First-party cookies from Google

September 16, 2020

You can now choose whether Google can use first-party cookies on your site. Google may use first-party cookies when third-party cookies are not available. Allowing first-party cookies from Google may increase your revenue because it enables features like frequency capping on ads and allows ads with a frequency cap to serve on your site. We've added a new control to the "Ad serving" tab in your account to let you choose whether you want to allow first-party cookies. To access the control, click Blocking controls All sites Ad serving. The control is available from today but your choice won't affect ad serving until October 16, 2020. Learn more about the "Allow first-party cookies on your site" control.
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Introducing the new AdSense reporting page

August 25, 2020

To make it easier and faster for you to get insights into your account performance, we're launching a new, improved Reports page in AdSense. What's happening Today, we've started to roll out the new AdSense reporting page to all publishers. We're launching it in phases, so it might be a week or two before you see it in your own account. When your account is updated, you'll be automatically opted in the new reporting experience. You can switch between the old and new reports at any time by clicking the toggle at the top of the page. Later this year we'll retire the old reporting page. What's new Simpler to use: We've redesigned the interface to make it easier to select date ranges, filters, breakdowns, etc. We've also removed metric families and added a new metrics picker. Easier to visualize: We've improved the charts and more closely integrated them with the table. Each data series now has a control that lets you display it on the chart with a single click. Better experience on mobile: We've mobile-optimized the new reporting page, which means you get the same improvements on desktop and mobile devices. More supportive: We've added more in-product help. You can now hover over the information icons in the interface to get explanations of metrics. Learn more about the new Reports page. Limitations Reporting data: We've limited reporting data for all AdSense products (Adsense for content, AdSense for search, etc.) to the last 3 years. We've also removed all YouTube and AdMob reporting data (including from estimated earnings in AdSense reports and the homepage). Note this change does not apply to billing and payments data. You can download your old data from either the old Reports page (until the end of September) or the new Reports page (until the end of 2020). Learn more about the changes to reporting data in AdSense reports. Saved reports: We've only migrated your scheduled reports to the new reporting page. Your saved reports haven't been migrated. You can migrate your old saved reports from the new Reports page until the end of 2020.
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Western Union will no longer be available when choosing your form of payment

August 10, 2020

As of August 10, 2020, you will no longer be able to select Western Union as a new form of payment. We recommend that publishers currently using Western Union switch to another available payment method before payments through Western Union stop in early 2021. We will inform current users in advance as to when Western Union can no longer be used to receive payments in their country. Learn more about the other available forms of payment and how to set up your form of payment.
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Integration with the IAB Europe Transparency & Consent Framework (TCF) v2.0

13 July 2020

Google is committed to supporting our publishers who choose to integrate with the IAB TCF v2.0. We plan to align our product support timeline as closely as possible with IAB’s full transition to TCF v2.0 on August 15, 2020. We intend to initiate a low percentage of traffic approximately two weeks prior to this to minimize disruption. Learn more
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Shopping ads now available for AdSense for search

July 13, 2020

As early as August 20, 2020, AdSense for search (AFS) can serve shopping ads on relevant shopping queries without any code changes required on your end. With the help of this new feature: You can increase your site engagement by helping shoppers find the products they are looking for with relevant information like price, picture and promotions. You can try shopping ads in your AFS ad units without having to re-tag your site. You can generate higher RPMs by showing shopping ads on relevant queries. If you use AFS, you'll be automatically enrolled on July 20, 2020. You’ll then have 30 days after this date to opt out before you start seeing shopping ads on your site/app. During the 30-day window, please sign in to your AdSense account to review the style of your shopping ads and make sure they fit with your design. After changes take effect, you’ll still be able to opt in or out at any time, and update styles.
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Additional ad technology vendors

July 1, 2020

AdSense now allows ads from additional third party ad technology vendors to show through your account. Allowing additional ad technology vendors will result in more ads being eligible to be shown to your users, and as a result can potentially lead to higher earnings. A new control has been added to the "Ad serving" tab in your account to allow you to block these additional vendors. Learn more about the "Additional ad technology vendors" control.
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Get more help with the new "Contact us" flow

June 29, 2020

We've updated the "Contact us" flow to make it easier for you to find the help you need. The new contact flow is designed to help you identify your issue and access the best resources to resolve it. Learn more about contacting publisher support.
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Test your Auto ads settings with new Auto ads experiments

June 16, 2020

Auto ads experiments let you compare different Auto ads settings on your site to see which perform the best. For example, you can test different ad formats and ad loads, or compare having Auto ads on versus Auto ads off. You don't need to edit the AdSense code on your site to run Auto ads experiments. Learn more about Auto ads experiments.
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Updates to experiments

June 9, 2020

As part of our continued investment in AdSense's optimization features, we've made the following changes to experiments: We've refreshed the experiments interface to make it easier to monitor and act on existing experiments. We've moved the "Automatic experiments" option to the Experiments page and changed its name to "Auto optimize".
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Introducing global settings for ads

June 9, 2020

Today, we've added a "Global settings" tab to the Ads page in AdSense. This is the new home for your account-level ad settings. To start, we've moved the ad sizes optimization setting here. Look out for more global ad settings coming in the future.
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Ad balance is being retired

May 6, 2020

Thank you for using ad balance. Based on feedback from our publishers, we've decided to retire the ad balance feature. Going forward, we'll focus on developing our suite of blocking controls instead. What's happening? We're removing ad balance from AdSense accounts on May 20, 2020. We'll also remove the ad balance experiment option, including all completed ad balance experiments, on this date. If you're currently using ad balance or running ad balance experiments, we'll email you with additional information. If you're not using these features, then you don't need to take any action. We appreciate your patience and understanding as we continue to develop our products.
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Important changes to the Google Publisher Toolbar

March 12, 2020

AdSense is on a mission in 2020 to reduce complexity and provide an enhanced yet simplified set of tools to help you focus on creating great content. To help support this mission, the Google Publisher Toolbar will no longer be available for use from May 2020. On May 26 2020, the Toolbar will be removed from the Chrome Web Store. After this date, you'll no longer be able to access your AdSense data through the Toolbar. Please note that this change won’t impact your AdSense account. All AdSense data that was displayed through the Toolbar will continue to be accessible through the AdSense interface. We recommend using the following AdSense features as replacements for the Toolbar's functionality: Homepage reports to view your earnings information The Ad review center to block or report problem ads Homepage cards to view your Google Analytics data
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Get ready for US tax season

March 10, 2020

US publishers can use this one sheeter to get ready for tax season. Learn about important topics, such as receiving your 1099s from Google and verifying your tax information. Get ready for tax season
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Improving the performance of anchor ads

February 28, 2020

We've made a change to the appearance of anchor ads to improve their monetization performance. This new design gives, on average, a 6% revenue increase compared to the previous design. To see how anchors perform on your sites, set up Auto ads and turn on anchor ads.
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Join the Women of Publishing webinar series

January 30, 2020

Apply by February 21st to join the 2020 Women of Publishing Leadership Series. This March, we’re bringing together female leaders, who are funding their passions through monetization platforms. This multi-part livestream series will teach you how Google tools can help to grow your revenue, fund your content, and fuel growth for your business. Apply now
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Improving the performance of vignette ads

November 22, 2019

We've made two changes to vignettes to improve their monetization performance: We've always limited the number of vignettes per user to maintain a good user experience. Based on the results of our experiments, we've updated this limit to show vignettes to users once per hour per site. Until now, vignettes were only shown to users between page loads within the same site. We now also show vignettes to users who are between page loads when they navigate to a different site. To see how vignettes perform on your sites, set up Auto ads and turn on vignettes.
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Introducing the new version of Auto ads

October 11, 2019

Building on our post from last year, we're excited to announce a significant update to AdSense Auto ads. Auto ads are now easier to use and come with better controls to customize the ad experience for your users. Over the coming weeks, we'll start updating AdSense accounts with the new version of Auto ads. Learn more about the new Auto ads features.
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Improvements to responsive ad units

September 13, 2019

On August 21, 2019, we made some improvements to responsive ad unit sizing to allow for better performance on desktop. We also increased the flexibility of responsive ad units by enabling additional size combinations for all device types. As a result of these changes, responsive ad units can now resize the HTML parent container (e.g., <div>) that they're within. This allows them to automatically adapt to all the different ad sizes on publishers' pages. Note that for responsive ad units to work properly, they must not be placed inside a container with a fixed or limited height. (See our technical considerations for more details.) If you're experiencing issues with your responsive ad units appearing taller on some devices or browsers, it might be because they're within a container with a fixed or limited height. If you want to limit the height of your responsive ads, you'll need to modify your responsive ad code. This example shows you how to modify your responsive ad code to specify a fixed height of 90px and a variable width from min-width 400px to max-width 970px: <ins class="adsbygoogle" style="display:inline-block;min-width:400px;max-width:970px;width:100%;height:90px" data-ad-client="ca-pub-1234" data-ad-slot="5678"></ins> <script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script> <script>(adsbygoogle = window.adsbygoogle || []).push({});</script> For more examples and other advanced implementations, see how to modify your responsive ad code.
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Removing old ad unit experiments

August 9, 2019

Earlier this year, we let you know about our updates to ad units and that we'd be removing ad unit experiments. To make way for new experiment types and a cleaner user experience, we'll now remove your old ad unit experiments from your "Experiments" page on September 15, 2019. If you'd like to save your experiment results, we recommend that you visit your "Experiments" page and click Download data before this date.
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Simplifying the ad serving controls

July 22, 2019

Earlier this year we let you know how we're improving ad units by simplifying their controls and removing rarely-used features. We've now finished updating the ad units in AdSense, and in the coming week we'll apply the new behaviors to all existing ad units that are serving impressions. In addition, we're simplifying the controls on the Ad serving page to reflect our modernization efforts. The following ad serving controls will be deprecated: Third party ads Enhanced text ads Enhanced display ads Expandable ads You don't need to take any action. These controls will be automatically removed from your account.
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Recent updates to ad units

June 17, 2019

We're committed to continuously investing in the modernization of our advertising products. As a result, there are some important changes we're making to the ad units in your account. Starting April 2019, your Ads page will be updated to reflect these changes. What's changing Ad sizes We're making it easier to create and manage ad units. All new ad units you create will be responsive by default, able to adjust to different screen sizes on mobile and desktop for increased performance and flexibility. If you do need further customization, you'll still be able to create fixed-sized ad units. Ad types We're moving towards richer ad formats, phasing out text-only and display-only ad units to further improve user experience, and to fully reflect the pool of ads we have in the market. As a result, the "Text ads only" and "Display ads only" ad units in your account have been renamed to "Display ads" and will be updated to serve all ad types. If you want to keep using text-only ad units, you can create a native In-feed ad unit and choose the manual style option and the "Text only" template. Text ad styles We're deprecating text ad styles for "Text & display ads" ad units. From now on, you won't be able to create ad styles for your new ad units. Your new ad units will have Google-optimized text ad styling. As this feature is being deprecated, your existing ad styles will also be optimized by Google in the following months. For customization and improved user experience, you can use native ads such as In-article ads or In-feed ads on your site. Simplifying "If no ads available" We're continuously working to increase the quality and safety of our ad network and reduce the number of malicious ads that enter the AdSense network. As a result, we're removing the "If no ads available" option and we'll be defaulting to collapsing the ad space or showing a blank space instead. If your current setting is a color or another URL, it will be updated in the near future. Experiments As a result of the above changes, we're also removing obsolete ad unit settings experiments. If you have active ad unit experiments, they will stop in the following months. Synchronous code The option to change your code type to synchronous in your AdSense account won't be available anymore. If you do need synchronous ad code, you can follow these instructions to manually generate synchronous ad code for your ad units. Custom channels We're removing the option to add a custom channel when you create an ad unit. Advertisers no longer buy placement targeted ads, so custom channels are only used for reporting now. You can still create new custom channels and view the "Custom channels" report, but in the future you'll need to add the custom channel ID to your ad unit code to track the performance of ad units in this way. Alternatively, you can see the performance of multiple ad units by running the "Ad units" report and using the filter to limit the data to those ad units. Share your feedback To tell us what you think of these changes, visit the Ad units page in your AdSense account and click Feedback in the sidebar. We're looking forward to receiving your feedback.
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Upcoming changes to experiments

March 5, 2019

We're making some changes to simplify AdSense experiments and update the metrics that they currently offer. These changes will allow us to provide you with more experiment types and more relevant metrics to help you make better-informed decisions. Your Experiments page will be updated over the coming weeks to reflect the following changes: What's changing? The Ad session length and RPM metrics We're replacing the Ad session length and RPM metrics with a new metric called Revenue. Revenue reflects the total earnings outcome of your experiment changes and captures both RPM and session information in a single metric. The Experiments report We're removing the Experiments report from the Reports page. For the remaining experiment types, aggregate metrics will still be available in the experiment details page. We're rolling these changes out in stages, so you might not see them all in your account yet.
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Important updates to site management

November 20, 2018

We recently announced that we're making some changes to the way you monetize new sites with AdSense. From November, we'll start automatically migrating accounts to the new site management experience. We'll be rolling out these changes in stages, so you might not see them in your account yet. What's changing New Sites page We're renaming the My sites page to Sites and are moving it further up the menu to make it easier to find. Any existing sites you're monetizing should automatically appear in the sites list on your new Sites page when your account is migrated. If you notice a site hasn't been migrated, you can easily add it to your sites list. Monetizing new sites To show ads on a new site, you now have to add the site to your AdSense account. Each new site will go through a verification process which checks that you own the domain or have the ability to modify its content. The process also reviews your site for compliance with the AdSense Program policies. After the checks are completed, your site will be marked as "Ready" and you can start showing ads. Learn how to check the status of a site in your sites list. Suggested sites If we detect your ad code on a new site that's not yet in your sites list, we'll ask you whether it's yours. If the site does belong to you, you can click Yes and we'll add it to your sites list. Learn how to add a new site we've detected. Simpler site authorization If you previously used the site authorization feature, this is now turned on by default. This means that the sites listed on your new Sites page are the only sites that are permitted to use your ad code. If a site displaying your ad code is not on your list of sites, then no ads will show on that site. Learn more about managing your sites in AdSense.
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