Summary of attribute requirements

This page summarizes our attribute requirements, according to the categories of products you submit and your target country. Select your target country in the drop-down menu above.

For a full description of each attribute, see our product feed specifications.

Required  Required attribute: Not including a required attribute and correct values for each item may result in the suspension of your products.

Recommended  Recommended attribute: It is not mandatory to include this attribute in your feed, but including it where applicable will help improve your data quality.

 -  Not applicable: Attribute not applicable to this product category.

For a full description of each attribute, see our product feed specifications.

[R]: Required attribute. Not including a required attribute and correct values for each item may result in the suspension of your feed.
[+]: Recommended attribute. Although it is not mandatory to include this attribute in your feed, including it will improve your data quality.


Variant Products Apparel Products (Non-variant) Custom Goods Media,
Video game software
Books All Other Products
Non-Apparel Shoes, Sunglasses, Handbags, Watches Other Apparel Shoes, Sunglasses, Handbags, Watches Other Apparel
General attributes id R R R R R R R R R
title R R R R R R R R R
description R R R R R R R R R
google product category + R R R R R (if applicable category) R R +
product type + + + + + + + + +
link R R R R R R R R R
image link R* R* R* R R R R R R
additional image link + + + + + + + + +
condition R R R R R R R R R
*Please remember that if you provide variant item data, the image provided in 'image link' must match the item variant.
Prices and Availability availability R R R R R R R R R
price* R R R R R R R R R
sale price* + + + + + + + + +
sale price effective date + + + + + + + + +
*Please remember that our policies state you should provide the price which is displayed on your website at all times. If you have products which go on sale, you may consider using the 'sale price attribute' to accurately provide price data about your products.
Unique Product Identifiers brand R
(2 of 3)
R R R R - + + R
(2 of 3)
gtin R
(1 of 2)
+ R
(1 of 2)
+ - R
(UPC)
R
(ISBN)
mpn + + - + +
identifier exists R
(if applicable)
R
(if applicable)
R
(if applicable)
R
(if applicable)
R
(if applicable)
R R
(if applicable)
R
(if applicable)
R
(if applicable)
Apparel Products gender + R R R R + + + +
age group + R R R R + + + +
Shared by Apparel and Variants color R
(if applicable)
R R R R + + + +
size R
(if applicable)
R
(Clothing and Shoes)
R
(Clothing and Shoes)
R
(Clothing and Shoes)
R
(Clothing and Shoes)
+ + + +
Variant Products material R
(if applicable)
R
(if applicable)
R
(if applicable)
+ + + + + +
pattern R
(if applicable)
R
(if applicable)
R
(if applicable)
+ + + + + +
item group id R R R + + + + + +
Tax and Shipping tax It is required to provide tax information for all items either by specifying default tax values in your Google Merchant Center account settings, or by providing this attribute.
shipping It is required to provide shipping information for all items either by specifying default shipping values in your Google Merchant Center account settings, or by providing this attribute.
shipping weight It is required to provide this attribute if you have specified a global shipping rule in Settings that is dependent on shipping weight.
Merchant-Defined Multipacks multipack Required if applicable to submit merchant-defined multipacks.
Adult Products adult Recommended if you are submitting items that are considered “adult” or non-family safe and would like to label them at the item level
AdWords attributes adwords grouping Required if you want to bid differently to different subsets of products in the CPC or CPA % version. It can only hold one value.
adwords labels Very similar to 'adwords_grouping', but it will only work on CPC. It can hold multiple values, allowing a product to be tagged with multiple labels.
adwords redirect Allows you to specify a separate URL that can be used to track traffic coming from Google Shopping. If this attribute is provided, you must make sure that the URL provided will redirect to the same website as given in the 'link' attribute.
Custom labels for Shopping campaigns custom label 0 through custom label 4 These attributes can be used to group the items included in a Shopping campaign by values of your choosing.
Additional attributes excluded destination + + + + + + + + +
expiration date + + + + + + + + +

Variant Products Apparel Products (Non-variant) Custom Goods Media,
Video game software
Books All Other Products
Non-Apparel Shoes, Sunglasses, Handbags, Watches Other Apparel Shoes, Sunglasses, Handbags, Watches Other Apparel
General attributes id Required Required Required Required Required Required Required Required Required
title Required Required Required Required Required Required Required Required Required
description Required Required Required Required Required Required Required Required Required
google product category Recommended Required Required Required Required Required(if applicable category) Required Required Recommended
product type Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
link Required Required Required Required Required Required Required Required Required
image link Required* Required* Required* Required Required Required Required Required Required
additional image link Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
condition Required Required Required Required Required Required Required Required Required
*Please remember that if you provide variant item data, the image provided in 'image link' must match the item variant.
Prices and Availability availability Required Required Required Required Required Required Required Required Required
price* Required Required Required Required Required Required Required Required Required
sale price* Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
sale price effective date Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
*Please remember that our policies state you should provide the price which is displayed on your website at all times. If you have products which go on sale, you may consider using the 'sale price attribute' to accurately provide price data about your products. It is required to include tax or VAT in the total price.
Unique Product Identifiers brand Required
(2 of 3)
Required Required Required Required - Recommended Recommended Required
(2 of 3)
gtin Required
(1 of 2)
Recommended Required
(1 of 2)
Recommended - Required
(UPC)
Required
(ISBN)
mpn Recommended Recommended - Recommended Recommended
identifier exists Required(if applicable) Required(if applicable) Required(if applicable) Required(if applicable) Required(if applicable) Required Required(if applicable) Required(if applicable) Required(if applicable)
Apparel Products gender - Required Required Required Required - - - -
age group - Required Required Required Required - - - -
Shared by Apparel and Variants color* Recommended Required Required Required Required Recommended Recommended Recommended Recommended
size* Recommended Required
(Clothing and Shoes)
Required
(Clothing and Shoes)
Required
(Clothing and Shoes)
Required(Clothing and Shoes) Recommended Recommended Recommended Recommended
Variant Products material* Recommended Required
(if applicable)
Required
(if applicable)
Recommended Recommended Recommended Recommended Recommended Recommended
pattern* Recommended Required
(if applicable)
Required
(if applicable)
Recommended Recommended Recommended Recommended Recommended Recommended
item group id* Recommended Required Required - - - - - -
*Please remember that our policies disallow duplicate items. If you want to submit product variants in your data feed, you must use these variant attributes as per the method described in this article.
Shipping shipping It is required to provide shipping information for all items either by specifying default shipping values in your Google Merchant Center account settings, or by providing this attribute.
shipping weight Required if you have specified a global shipping rule in Settings that is dependent on shipping weight.
Merchant-Defined Multipacks multipack Required if applicable to submit merchant-defined multipacks.
Adult Products adult Recommended if you are submitting items that are considered “adult” or non-family safe and would like to label them at the item level
AdWords attributes adwords grouping Required if you want to bid differently to different subsets of products in the CPC or CPA % version. It can only hold one value.
adwords labels Very similar to 'adwords_grouping', but it will only work on CPC. It can hold multiple values, allowing a product to be tagged with multiple labels.
adwords redirect Allows you to specify a separate URL that can be used to track traffic coming from Google Shopping. If this attribute is provided, you must make sure that the URL provided will redirect to the same website as given in the 'link' attribute.
Unit Prices unit pricing measure Recommended if applicable to submit unit prices.
unit pricing base measure Recommended if applicable to submit unit prices.
Energy Labels energy efficiency class Recommended if applicable to submit energy labels.
Custom labels for Shopping campaigns custom label 0 through custom label 4 These attributes can be used to group the items included in a Shopping campaign by values of your choosing.
Additional attributes excluded destination If you are using Google Shopping and you would like to exclude the item from this destination.
expiration date Include if you would like an item to expire earlier than 30 days from the upload date of the feed.

Variant Products Apparel Products (Non-variant) Custom Goods Media,
Video game software
Books All Other Products
Non-Apparel Shoes, Sunglasses, Handbags, Watches Other Apparel Shoes, Sunglasses, Handbags, Watches Other Apparel
General attributes id Required Required Required Required Required Required Required Required Required
title Required Required Required Required Required Required Required Required Required
description Required Required Required Required Required Required Required Required Required
google product category Recommended Required Required Required Required Required(if applicable category) Required Required Recommended
product type Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
link Required Required Required Required Required Required Required Required Required
image link Required* Required* Required* Required Required Required Required Required Required
additional image link Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
condition Required Required Required Required Required Required Required Required Required
*Please remember that if you provide variant item data, the image provided in 'image link' must match the item variant.
Prices and Availability availability Required Required Required Required Required Required Required Required Required
price* Required Required Required Required Required Required Required Required Required
sale price* Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
sale price effective date Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
*Please remember that our policies state you should provide the price which is displayed on your website at all times. If you have products which go on sale, you may consider using the 'sale price attribute' to accurately provide price data about your products. It is required to include tax or VAT in the total price.
Unique Product Identifiers brand Required
(2 of 3)
Required Required Required Required - Recommended Recommended Required
(2 of 3)
gtin Required
(1 of 2)
Recommended Required
(1 of 2)
Recommended - Required
(JAN)
Required
(ISBN)
mpn Recommended Recommended - Recommended Recommended
identifier exists Required(if applicable) Required(if applicable) Required(if applicable) Required(if applicable) Required(if applicable) Required Required(if applicable) Required(if applicable) Required(if applicable)
Apparel Products gender - Required Required Required Required - - - -
age group - Required Required Required Required - - - -
Shared by Apparel and Variants color* Recommended Required Required Required Required Recommended Recommended Recommended Recommended
size* Recommended Required
(Clothing and Shoes)
Required
(Clothing and Shoes)
Required
(Clothing and Shoes)
Required(Clothing and Shoes) Recommended Recommended Recommended Recommended
Variant Products material* Recommended Required
(if applicable)
Required
(if applicable)
Recommended Recommended Recommended Recommended Recommended Recommended
pattern* Recommended Required
(if applicable)
Required
(if applicable)
Recommended Recommended Recommended Recommended Recommended Recommended
item group id* Recommended Required Required - - - - - -
*Please remember that our policies disallow duplicate items. If you want to submit product variants in your data feed, you must use these variant attributes as per the method described in this article.
Shipping shipping
(or use the
account settings)
It is recommended to provide shipping information for all items either by specifying default shipping values in your Google Merchant Center account settings, or by providing this attribute.
shipping weight Required to provide this attribute if you have specified a global shipping rule in Settings that is dependent on shipping weight.
Merchant-Defined Multipacks multipack Required if applicable to submit merchant-defined multipacks.
Adult Products adult Recommended if you are submitting items that are considered “adult” or non-family safe and would like to label them at the item level
AdWords attributes adwords grouping Required if you want to bid differently to different subsets of products in the CPC or CPA % version. It can only hold one value.
adwords labels Very similar to 'adwords_grouping', but it will only work on CPC. It can hold multiple values, allowing a product to be tagged with multiple labels.
adwords redirect Allows you to specify a separate URL that can be used to track traffic coming from Google Shopping. If this attribute is provided, you must make sure that the URL provided will redirect to the same website as given in the 'link' attribute.
Custom labels for Shopping campaigns custom label 0 through custom label 4 These attributes can be used to group the items included in a Shopping campaign by values of your choosing.
Additional attributes excluded destination If you are using Google Shopping and you would like to exclude the item from this destination.
expiration date Include if you would like an item to expire earlier than 30 days from the upload date of the feed.
Loyalty Points loyalty points Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended

Variant Products Apparel Products (Non-variant) Custom Goods Media,
Video game software
Books All Other Products
Non-Apparel Shoes, Sunglasses, Handbags, Watches Other Apparel Shoes, Sunglasses, Handbags, Watches Other Apparel
General attributes id Required Required Required Required Required Required Required Required Required
title Required Required Required Required Required Required Required Required Required
description Required Required Required Required Required Required Required Required Required
google product category Recommended Required Required Required Required Required(if applicable category) Required Required Recommended
product type Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
link Required Required Required Required Required Required Required Required Required
image link Required* Required* Required* Required Required Required Required Required Required
additional image link Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
condition Required Required Required Required Required Required Required Required Required
*Please remember that if you provide variant item data, the image provided in 'image link' must match the item variant.
Prices and Availability availability Required Required Required Required Required Required Required Required Required
installments* Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
price* Required Required Required Required Required Required Required Required Required
sale price* Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
sale price effective date Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
*Please remember that our policies state you should provide the price which is displayed on your website at all times. If you have products which go on sale, you may consider using the 'sale price attribute' to accurately provide price data about your products. It is required to include tax or VAT in the total price.
Unique Product Identifiers brand Required
(2 of 3)
Required Required Required Required - Recommended Recommended Required
(2 of 3)
gtin Required
(1 of 2)
Recommended Required
(1 of 2)
Recommended - Required
(UPC)
Required
(ISBN)
mpn Recommended Recommended - Recommended Recommended
identifier exists Required(if applicable) Required(if applicable) Required(if applicable) Required(if applicable) Required(if applicable) Required Required(if applicable) Required(if applicable) Required(if applicable)
Apparel Products gender Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
age group Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
Shared by Apparel and Variants color* Recommended
(if applicable)
Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
size* Recommended
(if applicable)
Recommended
(Clothing and Shoes)
Recommended
(Clothing and Shoes)
Recommended
(Clothing and Shoes)
Recommended(Clothing and Shoes) Recommended Recommended Recommended Recommended
Variant Products material* Recommended
(if applicable)
Recommended
(if applicable)
Recommended
(if applicable)
Recommended Recommended Recommended Recommended Recommended Recommended
pattern* Recommended
(if applicable)
Recommended
(if applicable)
Recommended
(if applicable)
Recommended Recommended Recommended Recommended Recommended Recommended
item group id* Recommended Recommended Recommended - - - - - -
*Please remember that our policies disallow duplicate items. If you want to submit product variants in your data feed, you must use these variant attributes as per the method described in this article.
Shipping shipping It is recommended to provide shipping information for all items either by specifying default shipping values in your Google Merchant Center account settings, or by providing this attribute.
shipping weight Required to provide this attribute if you have specified a global shipping rule in Settings that is dependent on shipping weight.
Merchant-Defined Multipacks multipack Required if applicable to submit merchant-defined multipacks.
Adult Products adult Recommended if you are submitting items that are considered “adult” or non-family safe and would like to label them at the item level
AdWords attributes adwords grouping Required if you want to bid differently to different subsets of products in the CPC or CPA % version. It can only hold one value.
adwords labels Very similar to 'adwords_grouping', but it will only work on CPC. It can hold multiple values, allowing a product to be tagged with multiple labels.
adwords redirect Allows you to specify a separate URL that can be used to track traffic coming from Google Shopping. If this attribute is provided, you must make sure that the URL provided will redirect to the same website as given in the 'link' attribute.
Custom labels for Shopping campaigns custom label 0 through custom label 4 These attributes can be used to group the items included in a Shopping campaign by values of your choosing.
Additional attributes excluded destination If you are using Google Shopping and you would like to exclude the item from this destination.
expiration date Include if you would like an item to expire earlier than 30 days from the upload date of the feed.

Variant Products Apparel Products (Non-variant) Custom Goods Media,
Video game software
Books All Other Products
Non-Apparel Shoes, Sunglasses, Handbags, Watches Other Apparel Shoes, Sunglasses, Handbags, Watches Other Apparel
General attributes id Required Required Required Required Required Required Required Required Required
title Required Required Required Required Required Required Required Required Required
description Required Required Required Required Required Required Required Required Required
google product category Recommended Required Required Required Required Required(if applicable category) Required Required Recommended
product type Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
link Required Required Required Required Required Required Required Required Required
image link Required* Required* Required* Required Required Required Required Required Required
additional image link Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
condition Required Required Required Required Required Required Required Required Required
*Please remember that if you provide variant item data, the image provided in 'image link' must match the item variant.
Prices and Availability availability Required Required Required Required Required Required Required Required Required
price* Required Required Required Required Required Required Required Required Required
sale price* Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
sale price effective date Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
*Please remember that our policies state you should provide the price which is displayed on your website at all times. If you have products which go on sale, you may consider using the 'sale price attribute' to accurately provide price data about your products. It is required to include tax or VAT in the total price.
Unique Product Identifiers brand Required
(2 of 3)
Required Required Required Required - Recommended Recommended Required
(2 of 3)
gtin Required
(1 of 2)
Recommended Required
(1 of 2)
Recommended - Required
(UPC)
Required
(ISBN)
mpn Recommended Recommended - Recommended Recommended
identifier exists Required(if applicable) Required(if applicable) Required(if applicable) Required(if applicable) Required(if applicable) Required Required(if applicable) Required(if applicable) Required(if applicable)
Apparel Products gender Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
age group Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
Shared by Apparel and Variants color* Recommended
(if applicable)
Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
size* Recommended
(if applicable)
Recommended
(Clothing and Shoes)
Recommended
(Clothing and Shoes)
Recommended
(Clothing and Shoes)
Recommended(Clothing and Shoes) Recommended Recommended Recommended Recommended
Variant Products material* Recommended
(if applicable)
Recommended
(if applicable)
Recommended
(if applicable)
Recommended Recommended Recommended Recommended Recommended Recommended
pattern* Recommended
(if applicable)
Recommended
(if applicable)
Recommended
(if applicable)
Recommended Recommended Recommended Recommended Recommended Recommended
item group id* Recommended Recommended Recommended - - - - - -
*Please remember that our policies disallow duplicate items. If you want to submit product variants in your data feed, you must use these variant attributes as per the method described in this article.
Shipping shipping It is recommended to provide shipping information for all items either by specifying default shipping values in your Google Merchant Center account settings, or by providing this attribute.
shipping weight Required to provide this attribute if you have specified a global shipping rule in Settings that is dependent on shipping weight.
Merchant-Defined Multipacks multipack Required if applicable to submit merchant-defined multipacks.
Adult Products adult Recommended if you are submitting items that are considered “adult” or non-family safe and would like to label them at the item level
AdWords attributes adwords grouping Required if you want to bid differently to different subsets of products in the CPC or CPA % version. It can only hold one value.
adwords labels Very similar to 'adwords_grouping', but it will only work on CPC. It can hold multiple values, allowing a product to be tagged with multiple labels.
adwords redirect Allows you to specify a separate URL that can be used to track traffic coming from Google Shopping. If this attribute is provided, you must make sure that the URL provided will redirect to the same website as given in the 'link' attribute.
Unit Prices unit pricing measure Recommended if applicable to submit unit prices.
unit pricing base measure Recommended if applicable to submit unit prices.
Energy Labels energy efficiency class Recommended if applicable to submit energy labels.
Custom labels for Shopping campaigns custom label 0 through custom label 4 These attributes can be used to group the items included in a Shopping campaign by values of your choosing.
Additional attributes excluded destination If you are using Google Shopping and you would like to exclude the item from this destination.
expiration date Include if you would like an item to expire earlier than 30 days from the upload date of the feed.

Variant Products Apparel Products (Non-variant) Custom Goods Media,
Video game software
Books All Other Products
Non-Apparel Shoes, Sunglasses, Handbags, Watches Other Apparel Shoes, Sunglasses, Handbags, Watches Other Apparel
General attributes id Required Required Required Required Required Required Required Required Required
title Required Required Required Required Required Required Required Required Required
description Required Required Required Required Required Required Required Required Required
google product category Recommended Required Required Required Required Required(if applicable category) Required Required Recommended
product type Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
link Required Required Required Required Required Required Required Required Required
image link Required* Required* Required* Required Required Required Required Required Required
additional image link Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
condition Required Required Required Required Required Required Required Required Required
*Please remember that if you provide variant item data, the image provided in 'image link' must match the item variant.
Prices and Availability availability Required Required Required Required Required Required Required Required Required
price* Required Required Required Required Required Required Required Required Required
sale price* Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
sale price effective date Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
*Please remember that our policies state you should provide the price which is displayed on your website at all times. If you have products which go on sale, you may consider using the 'sale price attribute' to accurately provide price data about your products. It is required to include tax or VAT in the total price.
Unique Product Identifiers brand Required
(2 of 3)
Required Required Required Required - Recommended Recommended Required
(2 of 3)
gtin Required
(1 of 2)
Recommended Required
(1 of 2)
Recommended - Required
(UPC)
Required
(ISBN)
mpn Recommended Recommended - Recommended Recommended
identifier exists Required(if applicable) Required(if applicable) Required(if applicable) Required(if applicable) Required(if applicable) Required Required(if applicable) Required(if applicable) Required(if applicable)
Apparel Products gender Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
age group Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
Shared by Apparel and Variants color* Recommended
(if applicable)
Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
size* Recommended
(if applicable)
Recommended
(Clothing and Shoes)
Recommended
(Clothing and Shoes)
Recommended
(Clothing and Shoes)
Recommended(Clothing and Shoes) Recommended Recommended Recommended Recommended
Variant Products material* Recommended
(if applicable)
Recommended
(if applicable)
Recommended
(if applicable)
Recommended Recommended Recommended Recommended Recommended Recommended
pattern* Recommended
(if applicable)
Recommended
(if applicable)
Recommended
(if applicable)
Recommended Recommended Recommended Recommended Recommended Recommended
item group id* Recommended Recommended Recommended - - - - - -
*Please remember that our policies disallow duplicate items. If you want to submit product variants in your data feed, you must use these variant attributes as per the method described in this article.
Shipping shipping It is recommended to provide shipping information for all items either by specifying default shipping values in your Google Merchant Center account settings, or by providing this attribute.
shipping weight Required to provide this attribute if you have specified a global shipping rule in Settings that is dependent on shipping weight.
Merchant-Defined Multipacks multipack Required if applicable to submit merchant-defined multipacks.
Adult Products adult Recommended if you are submitting items that are considered “adult” or non-family safe and would like to label them at the item level
AdWords attributes adwords grouping Required if you want to bid differently to different subsets of products in the CPC or CPA % version. It can only hold one value.
adwords labels Very similar to 'adwords_grouping', but it will only work on CPC. It can hold multiple values, allowing a product to be tagged with multiple labels.
adwords redirect Allows you to specify a separate URL that can be used to track traffic coming from Google Shopping. If this attribute is provided, you must make sure that the URL provided will redirect to the same website as given in the 'link' attribute.
Custom labels for Shopping campaigns custom label 0 through custom label 4 These attributes can be used to group the items included in a Shopping campaign by values of your choosing.
Additional attributes excluded destination If you are using Google Shopping and you would like to exclude the item from this destination.
expiration date Include if you would like an item to expire earlier than 30 days from the upload date of the feed.

Variant Products Apparel Products (Non-variant) Custom Goods Media,
Video game software
Books All Other Products
Non-Apparel Shoes, Sunglasses, Handbags, Watches Other Apparel Shoes, Sunglasses, Handbags, Watches Other Apparel
General attributes id Required Required Required Required Required Required Required Required Required
title Required Required Required Required Required Required Required Required Required
description Required Required Required Required Required Required Required Required Required
google product category Recommended Recommended Recommended Recommended Recommended Recommended(if applicable category) Recommended Recommended Recommended
product type Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
link Required Required Required Required Required Required Required Required Required
image link Required* Required* Required* Required Required Required Required Required Required
additional image link Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
condition Required Required Required Required Required Required Required Required Required
*Please remember that if you provide variant item data, the image provided in 'image link' must match the item variant.
Prices and Availability availability Required Required Required Required Required Required Required Required Required
price* Required Required Required Required Required Required Required Required Required
sale price* Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
sale price effective date Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
*Please remember that our policies state you should provide the price which is displayed on your website at all times. If you have products which go on sale, you may consider using the 'sale price attribute' to accurately provide price data about your products.
Unique Product Identifiers brand Recommended
(2 of 3)
Recommended Recommended Recommended Recommended - Recommended Recommended Recommended
(2 of 3)
gtin Recommended
(1 of 2)
Recommended Recommended
(1 of 2)
Recommended - Recommended
(UPC)
Recommended
(ISBN)
mpn Recommended Recommended - Recommended Recommended
identifier exists Recommended(if applicable) Recommended(if applicable) Recommended(if applicable) Recommended(if applicable) Recommended(if applicable) Recommended Recommended(if applicable) Recommended(if applicable) Recommended(if applicable)
Apparel Products gender Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
age group Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
Shared by Apparel and Variants color* Recommended
(if applicable)
Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
size* Recommended
(if applicable)
Recommended
(Clothing and Shoes)
Recommended
(Clothing and Shoes)
Recommended
(Clothing and Shoes)
Recommended(Clothing and Shoes) Recommended Recommended Recommended Recommended
Variant Products material* Recommended
(if applicable)
Recommended
(if applicable)
Recommended
(if applicable)
Recommended Recommended Recommended Recommended Recommended Recommended
pattern* Recommended
(if applicable)
Recommended
(if applicable)
Recommended
(if applicable)
Recommended Recommended Recommended Recommended Recommended Recommended
item group id* Recommended Recommended Recommended - - - - - -
*Please remember that our policies disallow duplicate items. If you want to submit product variants in your data feed, you must use these variant attributes as per the method described in this article.
Shipping shipping It is recommended to provide shipping information for all items either by specifying default shipping values in your Google Merchant Center account settings, or by providing this attribute.
shipping weight Required to provide this attribute if you have specified a global shipping rule in Settings that is dependent on shipping weight.
Merchant-Defined Multipacks multipack Required if applicable to submit merchant-defined multipacks.
Adult Products adult Recommended if you are submitting items that are considered “adult” or non-family safe and would like to label them at the item level
AdWords attributes adwords grouping Required if you want to bid differently to different subsets of products in the CPC or CPA % version. It can only hold one value.
adwords labels Very similar to 'adwords_grouping', but it will only work on CPC. It can hold multiple values, allowing a product to be tagged with multiple labels.
adwords redirect Allows you to specify a separate URL that can be used to track traffic coming from Google Shopping. If this attribute is provided, you must make sure that the URL provided will redirect to the same website as given in the 'link' attribute.
Custom labels for Shopping campaigns custom label 0 through custom label 4 These attributes can be used to group the items included in a Shopping campaign by values of your choosing.
Additional attributes excluded destination If you are using Google Shopping and you would like to exclude the item from this destination.
expiration date Include if you would like an item to expire earlier than 30 days from the upload date of the feed.

Variant Products Apparel Products (Non-variant) Custom Goods Media,
Video game software
Books All Other Products
Non-Apparel Shoes, Sunglasses, Handbags, Watches Other Apparel Shoes, Sunglasses, Handbags, Watches Other Apparel
General attributes id Required Required Required Required Required Required Required Required Required
title Required Required Required Required Required Required Required Required Required
description Required Required Required Required Required Required Required Required Required
google product category Recommended Recommended Recommended Recommended Recommended Recommended(if applicable category) Recommended Recommended Recommended
product type Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
link Required Required Required Required Required Required Required Required Required
image link Required* Required* Required* Required Required Required Required Required Required
additional image link Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
condition Required Required Required Required Required Required Required Required Required
*Please remember that if you provide variant item data, the image provided in 'image link' must match the item variant.
Prices and Availability availability Required Required Required Required Required Required Required Required Required
price* Required Required Required Required Required Required Required Required Required
sale price* Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
sale price effective date Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
*Please remember that our policies state you should provide the price which is displayed on your website at all times. If you have products which go on sale, you may consider using the 'sale price attribute' to accurately provide price data about your products. It is required to include tax or VAT in the total price.
Unique Product Identifiers brand Recommended
(2 of 3)
Recommended Recommended Recommended Recommended - Recommended Recommended Recommended
(2 of 3)
gtin Recommended
(1 of 2)
Recommended Recommended
(1 of 2)
Recommended - Recommended
(UPC)
Recommended
(ISBN)
mpn Recommended Recommended - Recommended Recommended
identifier exists Recommended(if applicable) Recommended(if applicable) Recommended(if applicable) Recommended(if applicable) Recommended(if applicable) Recommended Recommended(if applicable) Recommended(if applicable) Recommended(if applicable)
Apparel Products gender Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
age group Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
Shared by Apparel and Variants color* Recommended
(if applicable)
Recommended Recommended Recommended Recommended Recommended Recommended Recommended Recommended
size* Recommended
(if applicable)
Recommended
(Clothing and Shoes)
Recommended
(Clothing and Shoes)
Recommended
(Clothing and Shoes)
Recommended(Clothing and Shoes) Recommended Recommended Recommended Recommended
Variant Products material* Recommended
(if applicable)
Recommended
(if applicable)
Recommended
(if applicable)
Recommended Recommended Recommended Recommended Recommended Recommended
pattern* Recommended
(if applicable)
Recommended
(if applicable)
Recommended
(if applicable)
Recommended Recommended Recommended Recommended Recommended Recommended
item group id* Recommended Recommended Recommended - - - - - -
*Please remember that our policies disallow duplicate items. If you want to submit product variants in your data feed, you must use these variant attributes as per the method described in this article.
Shipping shipping It is recommended to provide shipping information for all items either by specifying default shipping values in your Google Merchant Center account settings, or by providing this attribute.
shipping weight Required to provide this attribute if you have specified a global shipping rule in Settings that is dependent on shipping weight.
Merchant-Defined Multipacks multipack Required if applicable to submit merchant-defined multipacks.
Adult Products adult Recommended if you are submitting items that are considered “adult” or non-family safe and would like to label them at the item level
AdWords attributes adwords grouping Required if you want to bid differently to different subsets of products in the CPC or CPA % version. It can only hold one value.
adwords labels Very similar to 'adwords_grouping', but it will only work on CPC. It can hold multiple values, allowing a product to be tagged with multiple labels.
adwords redirect Allows you to specify a separate URL that can be used to track traffic coming from Google Shopping. If this attribute is provided, you must make sure that the URL provided will redirect to the same website as given in the 'link' attribute.
Custom labels for Shopping campaigns custom label 0 through custom label 4 These attributes can be used to group the items included in a Shopping campaign by values of your choosing.
Additional attributes excluded destination If you are using Google Shopping and you would like to exclude the item from this destination.
expiration date Include if you would like an item to expire earlier than 30 days from the upload date of the feed.

Additionally, the following attributes have been retired: quantity, feature, manufacturer, genre, featured product, year, author, edition, and adwords publish.