Use the certification
[certification] attribute to describe certifications, such as energy efficiency ratings, associated with a product.
In this article
Required for products that require certain information to be shown in your Shopping ads or free listings, for example due to local energy efficiency labeling regulations.
Optional for all other products
If your products target any of the EU or EFTA member states or the UK, consult EU energy efficiency regulations or any applicable local law to determine if you need to provide this attribute. This includes products covered by rescaled EU energy labels, for example:
- Fridges and freezers
- Televisions and other external monitors
- Household washing machines and washer-dryers
- Refrigerating appliances with a direct-sales function
- Light sources
You may be required to show the EU energy efficiency class on your Shopping ads and free listings. You can do so by providing the certification
[certification] attribute in your product data for applicable products. Google will look up your product in the EU EPREL database and render the appropriate energy efficiency class in graphic form on your Shopping ads and free listings. For example:
]attributes to show the graphical energy efficiency class. You'll also need to provide the minimum energy efficiency class
]attribute with a value of G, and the maximum energy efficiency class
[max_energy_efficiency_class]attribute with a value of A. The energy efficiency class
]attribute must then be provided with a letter value between A and G.
This attribute uses the following sub-attributes:
[certification_authority](Required): The authority or certification body responsible for issuing the certification. At this time, we only support the values "
EC" or “
[certification_name](Required): The name of the certification. At this time, we only support the value
"EPREL", which represents energy efficiency certifications in the EU European Registry for Energy Labeling (EPREL) database.
[certification_code](Required): The code of the certification. For example, for the EPREL certificate with the link https://eprel.ec.europa.eu/screen/product/dishwashers2019/123456 the code is 123456.
Follow these formatting guidelines to make sure Google understands the data you're submitting.
|Unicode characters (Recommended: ASCII only)|
|File format||Example entry|
Include the values for each sub-attribute separated by a colon ( : ).
If you name the sub-attributes that you're submitting, you can provide them in any order. However, if you provide sub-attribute values only and do not name them, we’ll assume that your values include sub-attributes in this order:
To format your data for Content API, see the Content API for Shopping resource.
These are the requirements you need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account.
- Provide a valid code for a product in the EU EPREL database.