In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Ships from country [ships_from_country]

A custom icon for Merchant Center Classic and Merchant Center Next.

The ships from country [ships_from_country] attribute lets you provide the country from which your product will typically be shipped. You can help prospective customers decide on a purchase by letting them know if your product is shipped locally or from a cross-border location.

In this article

When to use

Optional Optional for each product

Use this attribute to add the country from which your product will usually be shipped.


Follow these formatting guidelines to make sure Google understands the data you're submitting. Learn when and how to submit your product data in English

Type String (Unicode characters)  
Limits 2 characters. Must be an ISO-3166-1 Alpha 2 country code  
Repeated field No  


File format Example value
Text (TSV) DE
XML (Feeds) <g:ships_from_country>DE</g:ships_from_country>

To format your data for Content API, see the Content API for Shopping resource.

Note: To ensure that this product data attribute gets recognized by our system correctly, remember to submit your data feed file in a format that we support.

Minimum requirements

These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account.

  • Only use supported ISO-3166-2 Alpha 2 country codes
  • Only provide the country that you typically ship this product from


Ships from country

Product data for a blue Millie Wray Skater dress
Attribute Value
Title [title] Millie Wray skater dress
Ships from country [ships_from_country] DE

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