product_detail: Definition

Use the product_detail attribute to provide technical specifications or additional details. You can describe any aspect of the product not explicitly covered by other attributes. This attribute provides shoppers with readable, structured data and enhances our ability to surface individual products based on user queries.

When to use

Optional for each product

Format

Follow these formatting guidelines to make sure we understand the data you're submitting. 

Type	String (Unicode characters. Recommended: ASCII only)
Sub-attributes	Section name [section_name] (Optional) Attribute name [attribute_name] (Required) Attribute value [attribute_value] (Required)
Limits	Section name: up to 140 characters recommended Attribute name: up to 140 characters recommended Attribute value: up to 1,000 characters
Repeated field	Yes, up to 1000

File format	Example value
Text feeds	General:Product Type:Digital player,General:Digital Player Type:Flash based,Display:Resolution:432 x 240,Display:Diagonal Size:"2.5"""
XML feeds	<g:product_detail>     <g:section_name>General</g:section_name>     <g:attribute_name>Product Type</g:attribute_name>     <g:attribute_value>Digital player</g:attribute_value> </g:product_detail> <g:product_detail>     <g:section_name>General</g:section_name>     <g:attribute_name>Digital Player Type</g:attribute_name>     <g:attribute_value>Flash based</g:attribute_value> </g:product_detail> <g:product_detail>     <g:section_name>Display</g:section_name>     <g:attribute_name>Resolution</g:attribute_name>     <g:attribute_value>432 x 240</g:attribute_value> </g:product_detail> <g:product_detail>     <g:section_name>Display</g:section_name>     <g:attribute_name>Diagonal Size</g:attribute_name>     <g:attribute_value>2.5"</g:attribute_value> </g:product_detail>

To format your data for Content API, see the Content API for Shopping.

• Learn more about the format requirements for repeated and/or group attributes in text feeds
• Learn more about the format requirements for repeated and/or group attributes in Google sheets
• Learn more about product_detail: Definition in Content API shopping

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page in your Merchant Center account.

• Each product_detail has 3 sub-attributes. They are section_name, attribute_name, and attribute_value.
  • section_name is optional but recommended.
  • attribute_name and attribute_value are always required for each product_detail you submit.
• When submitting text feeds, make sure to format product details correctly.
  • Each product_detail attribute must contain 2 colons to separate the three sub-attributes.The correct format is section name [section_name]:attribute name [attribute_name]:attribute value [attribute_value].
    • If there is no section name then the correct format is to start with a ":". As in the example below
      :attribute name [attribute_name]:attribute value [attribute_value]
• Don't add information covered in other attributes or promotion text. Don’t add information such as price, sale price, sale dates, shipping, delivery date, other time-related information, or your company’s name. Include this information with the other attributes such as sale_price or shipping.
• Only provide an attribute name and value when the value is confirmed. For example, for a food product, only provide “Vegetarian=False” if it is confirmed the product is indeed not vegetarian, and not just because "False" is the default value for Boolean attributes.
• Don't list keywords or search terms. Only list relevant details and specifications of the product.

Best practices

These best practices can help you go beyond the basic requirements to optimize your product data for performance.

• Use sentence case when submitting values for the attribute. For example, use “Focal length” rather than “focal length” or “Focal Length”.
• Do not duplicate data within the attribute.
• Do not use search engine optimization (SEO) keywords.
• Check for errors in grammar, spelling, or capitalization.

Examples

Here are some examples of the section_name and attribute_name combinations you might include for different types of products. Note that this is not a comprehensive or exhaustive list. You are welcome to add additional properties when they are applicable to your products.

Apparel

Running Shoes

• product detail:
  • section name: Sustainability
    • attribute name: Material, attribute value: Recycled

Jacket

• product detail:
  • section name: Sustainability
    • attribute name: Material, attribute value: Organic

Appliances

Clothes Dryer

• product detail:
  • section name: Sustainability
    • attribute name: Certification, attribute value: Energy Star

Mobile Phones

• General
  • Dimensions
  • Integrated Components
  • Protection
• Cellular
  • Technology
  • Band
  • Service Provider
• Communications
  • Data Transmission
  • LTE Band
  • Wireless Interface
  • Bluetooth
• Memory
  • RAM
• Display
  • Sensor Resolution
  • Display Resolution
• Battery
  • Capacity
  • Runtime details

Digital Cameras

• Body features
  • Sensor
  • Processor
  • Video
• Lens System
  • Focal length
  • Aperture range
  • Note: Use the “Lens System” section for different types of lens bundled with the camera. Make sure to include the “body only” camera in the same item group id to ensure products are grouped correctly. For example:
• Product 1 - Camera body only
  • id: camera1-body
  • item group id: camera1
  • product detail:
    • section name: Body Features
      • attribute name: Sensor, attribute value: CMOS
      • attribute name: Processor, attribute value: ABCD Image Processor
      • attribute name: Video, attribute value: 1080p full HD 60 fps
• Product 2 - Camera bundle with body and 50mm - F/1.8 lens
  • id: camera1-bundle-A
  • item group id: camera1
  • product detail:
    • section name: Body Features
      • attribute name: Sensor, attribute value: CMOS
      • attribute name: Processor, attribute value: ABCD Image Processor
      • attribute name: Video, attribute value: 1080p full HD 60 fps
    • section name: Lens System
      • attribute name: Focal length, attribute value: 50mm
      • attribute name: Aperture range, attribute value: F/1.8
• Product 3 - Camera bundle with body and 24-105mm - F/4.0 lens
  • id: camera1-bundle-B
  • item group id: camera1
  • product detail:
    • section name: Body Features
      • attribute name: Sensor, attribute value: CMOS
      • attribute name: Processor, attribute value: ABCD Image Processor
      • attribute name: Video, attribute value: 1080p full HD 60 fps
    • Lens System
      • attribute name: Focal length, attribute value: 24-105mm
      • attribute name: Aperture range, attribute value: F/4.0

Laptops

• General
  • Operating System
  • Size
• Processor
  • CPU
• Memory
  • Flash
  • RAM
• Battery
  • Technology
  • Capacity

Vitamins

• General
  • Units
  • Directions
  • Ingredients
• Nutrition Facts
  • Serving Size

Cosmetics

• General
  • Instructions
  • Ingredients
• Characteristics
  • Shelf life

Furniture

• General
  • Item weight
  • Shipping weight
• Additional Details
  • Capacity
  • Assembly info