To keep your business information on Google accurate and up to date, you can edit your Business Profile on Google. To help potential customers find and learn more about your business, you can change information like your address, hours, contact info, and photos.
You can also edit your information before you verify your business. The changes can include the name, category, address, hours, phone number, and website. After approval, these changes can be published before the business is verified on Google Search and Maps. Some business owners may still need to verify their business first before they edit their information.
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Important: You cannot manage a business marked “Permanently closed” on Search and Maps. You must use Google My Business on computer or on your mobile device to reopen your business.Edit your Business Profile in Google My Business
- On your computer, sign in to Google My Business.
- If you have multiple locations, open the location you want to update.
- In the menu on the left, click Info.
- Make your edits. After each attribute you edit, click Apply.
After you submit your edits, the status next to the information you edited is “Under review.”
To remove a section, next to the section, click Remove .
Keep in mind:
- Information removal could take up to 60 days. It may also stay in our backup systems longer.
- You can't remove information that’s also publicly available or from other sources.
- You can't edit editorial summaries or keywords from the web that appear next to your business.
To edit your profile directly on Google Search:
- Sign in to the Google Account you used to sign up for Google My Business.
- To find your Business Profile, search on Google for your exact business name. You can also search for “my business.”
- To open your Business Profile, select Edit profile Business information.
- After each change you make, select Save.
The following are some helpful tips for the types of information you can add or edit on your Business Profile:
Select the category that best matches your business. All locations of a business must share a “Primary category.” Choose a category that's as specific as possible and representative of your main business. If you select several categories, the category in the first field will be your primary category.
You can select up to 9 more categories. If you have trouble choosing a category for your business, choose one that’s general. Keep in mind:
- Do not use categories solely as keywords or to describe attributes of your business.
- Do not use categories that match other nearby or related businesses. For example: A business that’s located inside your business’s physical location, or an entity that contains your business.
Enter the complete and exact address for your business location. Learn more about address entry guidelines.
- If you don't serve customers at your business address: Leave the address field blank.
- If you change your address after you request a verification letter: You must verify your business again.
If your business serves customers within a specific local area, enter your service area. When you list your service area, your customers know where you'll go to visit or deliver to them.
You can set your service area based on the cities, postal codes, or other areas that you serve. Learn about how to set your service area.
- In addition to your primary business phone number, you can enter up to 2 more phone numbers. The numbers must be mobile or landline, not fax.
- You can hide the phone number on your Business Profile.
- Sign in to the Google Account you used to sign up for Google My Business.
- To find your Business Profile, search Google for your exact business name. You can also search for “my business.”
- If needed, to manage your Business Profile, select View profile.
- On your Business Profile, select Edit profile MoreBusiness Profile Settings.
- Select Advanced settings.
- Under "Phone number,” turn on or off Don't show.
Enter your business’s website. Make sure that:
- Googlebot isn't blocked on your site.
- You checked Search Console for any possible penalties to your site
Depending on your business category, you may see options to add additional links, like online orders, reservations, and appointments.
Attributes tell customers more about your business. For example: "Has Wi-Fi” or "Offers outdoor seating." You can edit certain factual attributes, like outdoor seating. Subjective attributes, like whether your business is popular with locals, rely on the opinions of Google users who have visited your business.
To add or remove attributes available for your business category, click Attributes .
Tip: If you own or manage a healthcare profile, you can edit the following information in Attributes :
- Whether your business offers online care.
- Whether you provide customers a direct method to schedule and receive online care.
- Your gender.
Enter a brief description of your business.
Things to include:
- What you offer
- What sets you apart
- Your history
- Anything else that's helpful for customers to know
Things to avoid:
- Do not include URLs or HTML code.
- Do not exceed 750 characters in the description field.
Focus primarily on details about your business instead of details about promotions, prices, or sales. For the full list of guidelines, read business description guidelines.
Example: "We're an independent ice cream shop located steps from the center of town. We’re proud to be the favorite for locals to meet friends for a cone or call for a fresh pizza, delivered straight to their home. We serve 35 flavors of homemade, hand-churned ice creams and sorbets year-round. The pizza oven turns out New York-style pies every day from midday until close. Come see us today!"
Add an opening date to your Business Profile to tell customers when your business first opened, or will open, at its address.
Google uses a variety of sources to determine how long a business has been in operation and to ensure high-quality data. If the merchant believes there’s an error, they can go to the “Opening Date” field in the “Info” tab of the GMB dashboard and set the correct date that the business started operations.
Only the year and month of your opening date are required. You can enter a date up to one year in the future, but it won't show on Google until 90 days before the date.
Set opening date
- Sign in to Google My Business.
- If you have multiple locations, open the location you want to manage.
- From the menu, click Info.
- Click Add opening date.
- Enter your opening date.
- Click Apply.
Healthcare providers like doctors, therapists, and other medical practitioners can add healthcare insurance to their Business Profiles on Google. A “Check insurance info” link might display below your business’s hours.
In a new feature pilot, Google displays available sales inventory on dealership Business Profiles. Customers can then search, filter, and learn more about your cars for sale, which may direct customers to your dealership. If you're a dealer, or a partner who works with dealers, and are interested in this feature, fill out the interest form.
Partners who sign up for the pilot can manage the functionality directly on Google Search. To update sales inventory, click Edit Profile Cars for Sale. You can choose if you want to display cars for sale and select preferred data providers.