Q2 2024
April 8 PPID for programmatic with RTB demand, Audience segment batch upload limits, Sellside Video Publisher Policies, Identity and address verification for MCM MI child publishers
Traffic and deliver ads
PPID for programmatic with RTB demand
In addition to Google demand, PPID for programmatic is now in open beta for Authorized Buyers, Open Bidding, and SDK Bidding demand partners. Ad Manager 360 publishers using PPID can share PPID with buyers by configuring their PPID settings on a per-bidder basis in Demand channel settings.
Policies
Audience segment batch upload limits
We’ve increased the default upload limits for batch uploads. We will begin providing warnings when these limits are reached, with enforcement starting May 15, 2024. Learn more about audience segment batch upload best practices.
New Sellside Video Publisher Policies
On April 1, our new video publisher policies went into effect. The goal of the policy change is to improve consistency and clarity for publishers, advertisers, and users, to align our policies with the latest industry standards, including IAB Reclassification via the new video.plcmt parameter that we introduced last year. These industry efforts to align the diverse types of video inventory have been a cross-industry global collaboration between SSPs, including Google Ad Manager, alongside multiple DSPs and publishers.
Other product or Help Center updates
Identity and address verification for MCM MI child publishers
New MCM Manage Inventory child publishers now need to verify their identity and address before ads can serve on their sites. Parents can review their child’s progress in completing these necessary steps under “MCM readiness.” Note that this process will only affect new MCM Manage Inventory child publishers. Learn more about MCM readiness.
Q1 2024
Manage Inventory
Codeless ad units for anchor and interstitial ads (Beta)
Codeless ad units let publishers implement interstitial and anchor ad units without tagging their pages, saving publisher time and resources. For more details, visit Create a codeless ad unit.
Traffic and deliver ads
Experiment with new monetization opportunities with Offerwall (Beta)
With Offerwall, you can let your users access content by choosing to view a rewarded ad, without making code changes to your site. You can customize Offerwall by defining which parts of your site you want Offerwall to show on, setting the number of pageviews you want visitors to see before showing Offerwall, and designing the look and feel of the Offerwall. For more details, visit About Offerwall messages.
Report and optimize
Updated bidder naming throughout Ad Manager
To help you communicate with buyers around bidder-specific settings, we’re updating references to buyers across Ad Manager to use the buyer’s name as they’ve declared it, rather than custom names you may have inputted in Companies. Note that the reporting metrics “Bidder” and “Yield Partner” will still show Company names.
Traffic and deliver ads
Automatically pass Prebid UserID to Authorized Buyers & Open Bidders
Publishers can already leverage their existing implementations with the Prebid.js User Identity Module to send secure signals to their third-party RTB bidders. To streamline the integration, publishers can now automatically pass all signals configured in Prebid (and registered in Ad Manager) to all bidders they allow to receive secure signals. To enable this feature in Ad Manager, go to “Secure signals” and check the box next to “Use your Prebid configuration to automatically configure your Secure signals settings.”
UserIDs collected via Prebid meet secure signals obfuscation requirements based on the Prebid UserID Module’s definition of pseudonymous IDs. The signal vendor must also be registered within Ad Manager.
Manage Inventory
Custom delivery curves
You can now use custom delivery curves to provide hints on how you want delivery to be skewed over a campaign, such as a boost in delivery amounts during certain time intervals. Ad Manager uses the custom delivery curves provided by you to calculate pacing goals corresponding to the actual traffic patterns and reduce subsequent underdelivery.
Publisher provided signals (PPS) in open beta with RTB demand
In addition to Google demand, PPS is now in open beta for Authorized Buyers, Open Bidding, and SDK Bidding demand partners. PPS is a privacy-forward product solution that enables publishers to activate their unique first-party audience and contextual data in a seamless and scalable way, directly in the programmatic auction. Publishers can configure their PPS settings on a per-bidder basis in Demand channel settings. If you're an Ad Manager 360 publisher, you can start using PPS today.
Traffic and deliver ads
Programmatic limited ads
Google has launched support for programmatic bidding on inventory eligible for limited ads. A publisher can utilize this new serving mode to make use of invalid traffic detection-only cookies and local storage on both consented and un-consented traffic to enable demand from Google demand, Authorized Buyers, Open Bidding, and SDK Bidding in limited ads. Learn more about programmatic limited ads
Deals Request-for-Proposal Improvements
Ad Manager has introduced enhanced RFP tools to help publishers take action on their deals revenue potential from buyer-initiated proposals. These new features exist in a new RFP tab in the "Proposals" section of Ad Manager.
Report and optimize
Activities and conversions (Spotlight) sunset
Ad Manager support for Spotlight activities and conversions ended on February 22, 2024, as part of the third-party cookies phased deprecation. Activity tags, activity groups, CPA line items, and the Data Transfer “NetworkActivities” file will no longer serve. Historical data will be available for several months after the deprecation. For details on Spotlight, visit Activities and conversions.
New "Ad server impressions (co-viewed)" metric
Co-viewed impressions give you insight into multiple people watching ads on a connected TV (CTV) device together.
Companion Ads in Data Transfer
As of January 24, 2024, we no longer include unfilled companion ads in Data Transfer files.
Other product or Help Center updates
New global search feature
We’re adding a new global search feature that will help you find more features in Ad Manager. You’ll be able to search for tools, features, and settings, making it easier than ever to find what you’re looking for. Learn more about the global search featureDisabling "Mute This Ad" no longer supported on EEA traffic
Google Ad Manager no longer supports the option to turn off "Mute This Ad" for reservation ads served to users in the EEA. Instead, reservation creatives for ads served to users in the EEA will display an ad badge and a link to Google’s ad reporting form. Learn more about muting ads on sites that partner with Google
Support features available for the Digital Services Act (DSA)
Ad transparency solutions for publishers with DSA-compliance obligations are now available. Learn more about our support for DSA
Report and optimize
In-app browser reporting & insights improvements
Ad Manager launched its next set of reporting and insights improvements. The changes focused on mobile app dimensions combined with in-app browser insights. This rollout introduced several enhancements to Ad Manager Reporting, Homepage cards, and Data Transfer. It expanded the coverage of existing App ID and App name dimensions, introduced an App ownership status, and added a new App version dimension. Read more on how to explore, report, and target in-app browsers.
Other product or Help Center updates
Global Privacy Platform (GPP) support launched
Ad Manager, AdSense and AdMob launched GPP support for California, Virginia, Colorado, Connecticut. As a reminder, the use of GPP is not a requirement for US states with applicable privacy laws. The Global Privacy Platform is one of multiple methods that publishers can use to support their compliance with US state privacy laws.
New Protected Audience control
We’ve introduced a new control in Ad Manager to allow publishers to enable Protected Audience API testing with non-Google sellers on up to 100% of their inventory.
Report and optimize
New joinable Bids Data Transfer file
We've added a new bids Data Transfer file type that is joinable to all other Data Transfer files. This file includes details about all bids (excluding bids to EEA users) for your inventory, whether the bid won the auction or not. Note that only one bid file (joinable or non-joinable) may be enabled at any given time. For more details, visit Bids (joinable) data in Data Transfer.
Manage Inventory
Additional web interstitial triggers launch (Beta)
In addition to the recently launched web interstitial trigger for unhiding a tab or window, we’re pleased to introduce our newest trigger for user navigation bar clicks. Navigation bar click trigger opt-in is for desktop only and will respect frequency cap settings. Previously, web interstitials could only be triggered by page navigation. To opt in, publishers can click Inventory, then Network settings in Ad Manager, and select the triggers they want to opt into. For more details, visit Traffic web interstitials.
Report and optimize
New Joinable Bids Data Transfer file (Beta)
We've added a new bids Data Transfer file type that is joinable to all other Data Transfer files. This file includes details about all bids (excluding bids to EEA users) for your inventory, whether the bid won the auction or not. Note that only one bid file (joinable or non-joinable) may be enabled at any given time. For more details, visit Bids (Joinable) Data in Data Transfer.
New video placement dimension
We now support a new video placement field as defined by the updated IAB definition. The IAB advises that the legacy "Video placement" dimension is to be deprecated in 2024 and will be marked as such in our reports.
Manage network settings
Changes to Mute This Ad functionality
Beginning February 2024, Google Ad Manager will no longer support the option to turn off "Mute This Ad" for reservation ads served to users in the EEA. Instead, reservation creatives for ads served to users in the EEA will display an ad badge and a link to Google’s ad reporting form.
Policies
New traffic protection feature
APAS has just launched a new traffic protection feature for the Ad Manager Android application. Publishers can now submit an APK form if they have issues serving Google ads in their Android app. Learn more about troubleshooting ad serving in an Android app.Audience segment batch upload limits
We’ve increased the default upload limits for batch uploads. We will begin providing warnings when these limits are reached, and enforcement will start in March. Learn more about audience segment batch upload best practices.Consent Management Platform requirements
In May 2023 we announced in the blogpost titled New Consent Management Platform requirements for serving ads in the EEA and UK that we will require partners who use our publisher products—Google AdSense, Ad Manager, or AdMob—to use a Google-certified CMP that integrates with IAB Europe’s Transparency and Consent Framework (TCF) when serving ads to users in the European Economic Area (EEA) or the UK. This is a final reminder that enforcement of that requirement will start January 16, 2024. To learn more, review the Google consent management requirements for serving ads in the EEA and UK.
