Release notes for Google Ad Manager

What's new on November 21, 2022

Traffic and deliver ads

New “Webpage ads” troubleshooting feature in Delivery tools
You can now more easily identify any mismatch issues that exist between targeting of an ad request and line items that were set up using custom or inventory targeting. Publishers can use the "Webpage ads" feature to detect line items that didn’t serve an impression due to a targeting mismatch.

To access the feature in Ad Manager, click Delivery and then Delivery tools and then Webpage ads.

Manage network settings

New first-party user identifier settings
When third-party cookies (on web) or device identifiers (on iOS apps) are not available, Ad Manager uses identifiers that are confined to a publisher’s own sites or apps as a fallback. These "first-party identifiers," when present, are used for ad delivery functionality, such as frequency-capping in reservation campaigns. The identifiers may also be used on behalf of the publisher to support buyer frequency capping and ads personalization on programmatic traffic.

To read more about the related network settings, visit Enable first-party user identifiers


Coming soon

  • New dimension: “Auto-refreshed traffic”
    The Auto-refreshed traffic dimension will indicate if traffic is from auto-refreshed ad requests. Such requests can automatically serve or change advertising or content. 
  • Update to Active View measurement
    Active View is switching from a proprietary viewability measurement technique to using the Open Measurement (OM) SDK for mobile app display inventory in Ad Manager. This change brings Active View in line with the industry standard. Some publishers may see a change in mobile app display measurability and viewability. This change only impacts Active View measurement on mobile app inventory. To learn more and follow the Open Measurement standard on obstructions, visit the Open Measurement with Mobile Ads SDK (iOS | Android).

See previous release notes

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