Traffic and deliver ads
Pause/resume a programmatic proposal line item
You can now pause or resume a single proposal line item without pausing/resuming the other proposal line items in a proposal. When you pause a proposal line item, the underlying line item is paused and delivery is stopped. This allows you to be more precise with deal pausing, allowing other line items to continue to deliver against agreed upon guarantees.
Report and optimize
Updated Data Transfer fields
We're making changes to Data Transfer to more accurately attribute Backfill events to Line Items. In Backfill Data Transfer files, the following fields will be updated: LineItemId, OrderId, AdvertiserId, CreativeId, CreativeSize, and CreativeVersion. After this change, these fields will have a value = “0” for rows related to unfilled ad requests and ad requests with no impression attributed to a line item.
Other product or Help Center updates
Send non-personalized ad requests to third-party RTB buyers
Beginning on October 21, 2021, Google will begin sending bid requests for non-personalized and restricted data processing ad requests to third-party RTB bidders.