2021 Google Ad Manager releases archive

These release notes are archives provided for your convenience only and might not reflect current product functionality. For the latest releases, see what's new in Ad Manager.
Expand all    Collapse all September 20 Pause/resume a programmatic proposal line item, Updated Data Transfer fields, Send non-personalized ad requests to third-party RTB buyers

Traffic and deliver ads

Pause/resume a programmatic proposal line item

You can now pause or resume a single proposal line item without pausing/resuming the other proposal line items in a proposal. When you pause a proposal line item, the underlying line item is paused and delivery is stopped. This allows you to be more precise with deal pausing, allowing other line items to continue to deliver against agreed upon guarantees.

Report and optimize

Updated Data Transfer fields

We're making changes to Data Transfer to more accurately attribute Backfill events to Line Items. In Backfill Data Transfer files, the following fields will be updated: LineItemId, OrderId, AdvertiserId, CreativeId, CreativeSize, and CreativeVersion. After this change, these fields will have a value = “0” for rows related to unfilled ad requests and ad requests with no impression attributed to a line item.

Other product or Help Center updates

Send non-personalized ad requests to third-party RTB buyers

Beginning on October 21, 2021, Google will begin sending bid requests for non-personalized and restricted data processing ad requests to third-party RTB bidders.

 

September 7 REMINDER: TCF requirement to reobtain consent every 13 months

Other product or Help Center updates

REMINDER: TCF requirement to reobtain consent every 13 months

You are required by IAB TCF policy to remind users about their consent choices at least once every 13 months. If the consent decision is more than 13 months old, the TC string will no longer be considered valid by Google and Google will not serve ads to that user. We suggest that you work with your CMP to remind users about their consent choices before the 13-month limit is reached.

 

August 23 Additional auction details available in ad inspector, Auto-pause experiments (Beta), Age Appropriate Design Code (AADC) support

Troubleshoot

Additional auction details available in ad inspector

We’ve added more tools in the delivery inspector to help you troubleshoot ad delivery. The new “Auction Details” tab shows pricing rules and protections applied to the ad request, and any programmatic delivery channels that were eligible to serve.

Report and optimize

Auto-pause experiments (Beta) 

Experiments now include auto-pause, which acts as a safeguard to limit cost and risk. Underperforming experiments will automatically pause when certain thresholds are met. You can set the conditions that tell an experiment when to pause. Learn how to set auto-pause for an experiment.

Other product or Help Center updates

Age Appropriate Design Code (AADC) support

Google is committed to supporting our publisher partners with their Age Appropriate Design Code (AADC) compliance approach. We recommend that you work with your legal advisors to determine whether AADC is applicable to your business and, if so, how to comply. As part of your compliance approach, if you would like to apply child treatment (as defined under the GDPR) to applicable traffic, you may make use of our “Tag for users under the age of consent (TFUA)” feature.

 

August 9 “Ad Exchange rules” renamed, Audience Explorer tab, Ad requests in new regions, Creative association bulk edit, Publisher Console and Privacy & messaging updates

Manage inventory

“Ad Exchange rules” renamed to “Inventory rules”

To better align with current product terminology, we renamed “Ad Exchange rules” to “Inventory rules.” The functionality of new and existing rules will remain unchanged.

Audience Explorer  (Beta) 

The new audience explorer tab for Ad Manager 360 will help you better understand, manage, and leverage your first-party audience segments by exposing additional segment details. These details can help you reach audiences more precisely to maximize yield.

Traffic and deliver ads

Serve ad requests in new regions

You can now send bid requests to Open Bidding demand partners in new regions. Creatives are reviewed with strict, country-specific policies for these countries, and blank creatives are not allowed to serve in these regions.

Line item creative association bulk edit

You can now bulk edit certain line item creative association fields, including start/end times, clickthrough URLs, and third-party tracking URLs. You can also set creative attributes in bulk and set the start/end times of creatives from the bulk upload workflow.

Troubleshoot

Improvements to the Publisher Console

We have made several updates to the Publisher Console so that you can better understand your ad delivery or failure. This includes providing the line item ID, creative ID, and div ID. You can also click an ad slot in the Publisher Console and inspect the creative in Ad Manager.

Publisher Console now supports MCM

The Publisher Console now supports Multiple Customer Management ad slots with both parent and child network codes.

Other product or Help Center updates

Manage user messages and regulation settings on your Privacy & messaging page

You can now use our integrated Privacy & messaging tool to manage privacy choices and monetize your content. Create and manage the messages you use to obtain consent or opt-out requests, as required by regulations like the European General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

To access your Privacy & messaging page, sign in to your Ad Manager account and click Privacy & messaging in the sidebar. On the Privacy & messaging page, you can manage the settings and messages related to GDPR, CCPA, and IDFA. These settings were previously located on the EU user consent and CCPA settings pages.

July 26 Browser targeting in unified pricing rules, Expanded reporting for Programmatic deal ID and Programmatic deal name, Update to Google Ad Manager Partner Guidelines

Traffic and deliver ads

Browser targeting in unified pricing rules

You can now target by browser in unified pricing rules. This provides even more granularity and flexibility when selecting which programmatic demand to apply to a certain target CPM or floor price.

Report and optimize

Expanded reporting for Programmatic deal ID and Programmatic deal name dimensions

Programmatic deal ID (previously Deal ID) and Programmatic deal name (previously Deal name) are now compatible with core dimensions and metrics.

Other product or Help Center updates

Update to Google Ad Manager Partner Guidelines: Encrypted signals from publishers

In July 2021, the Google Ad Manager Partner Guidelines were updated with guidance for the new encrypted signals from publishers feature (currently in beta, not yet available to all users), including requirements for use of the encrypted signals from publishers feature and related policies to which that use must adhere. Review the updated change log.

 

July 12 Traffic Multiplex ads, Real-time video reporting

Traffic and deliver ads

Traffic Multiplex ads  (Beta) 

Multiplex ads offer a brand-safe way to serve content recommendation-style native ads from the Open Auction through Ad Manager. These web-only ads often appear as a grid, but the layout and style can be customized to fit your website.

Report and optimize

Real-time video reporting  (Beta) 

Advanced video publishers can now report on video data in real time to quickly find and fix problematic video creatives and inventory, test and determine optimal setups, and validate live traffic to avoid lost ad opportunities. Real-time video reporting data shows ad requests, impressions, unfilled requests, VAST errors, and creatives served through your Ad Manager network, including those linked Ad Exchange web properties.

Q2 2021

June 28 Dimension name change in Ad Manager Historical Reporting

Report and optimize

Dimension name change in Ad Manager Historical Reporting

On June 28, the “Deal ID” and “Deal name” dimensions will be renamed “Programmatic deal ID” and “Programmatic deal name.” The “Deal ID” filter will also be renamed “Programmatic deal ID”. These changes will occur automatically in Ad Manager, and no action is required from partners.

 

June 14 Link your Google Analytics 4 properties to Ad Manager to see integrated app data, The Ads Status Dashboard has migrated to a new version

Report and optimize

Link your Google Analytics 4 properties to Ad Manager to see integrated app data (Beta) 

You can now link your Google Analytics 4 (GA4) properties to your Ad Manager network with Firebase using the Admin settings in Ad Manager. Publishers must first add the Firebase SDK to their apps in order to link their GA4 property to their Ad Manager network.

Use the new Analytics report to help you understand more about app user engagement across your Ad Manager network.

The Ads Status Dashboard has migrated to a new version

The Ads Status Dashboard (ASD) is now deprecated as we launch a new version of ASD. We’re adding a new status icon to indicate product or service notification updates, transitioning from RSS 2.0 to atom feeds, and all timestamps will now be shown in Coordinated Universal Time (UTC). Learn more about monitoring product status with the new ASD.

May 31 Traffic forecasts supported for cross-sell networks, Enable all ad sizes for Ad Exchange line items, Fill more impressions with mobile fallback ads, FLoC testing has begun

Manage inventory

Traffic forecasts supported for cross-sell networks

Traffic forecasting numbers now include traffic from a cross-sell network’s partner site. For example, youtube.com traffic is included. This allows forecasts to consider a more complete picture of your overall traffic.

Traffic and deliver ads

Enable all ad sizes for Ad Exchange line items

You can now easily allow all requested ad sizes for Ad Exchange line items. With the growth of multi-size requests and increased inventory from full-screen formats and native, this option provides a simple way to optimize demand and revenue. To get started, from the “Expected creatives” section of Ad Exchange line item settings, enable the All requested sizes slider. This is now available in both Google Ad Manager 360 and Google Ad Manager.

Fill more impressions with mobile fallback ads

Activating mobile fallback ads will maximize the likelihood of filling an impression opportunity. With fallback, Ad Manager will determine the eligibility of ads served through line items, rank them accordingly, and return a slate of ads, rather than just one.

Other product or Help Center updates

Federated Learning of Cohorts (FLoC) testing has begun

Chrome's Federated Learning of Cohorts (FLoC) public origin trial has begun. Ad Manager has started sending FLoC IDs on ad requests for a small percentage of traffic. This initial test will validate that our systems are operating as designed. There is no publisher revenue or performance impact expected. If you would like to opt out of Chrome's origin trial, set Permissions-Policy: interest-cohort=() in the HTTP response header during the origin trial.

  • Next step: Once Chrome begins adding more traffic to the test, the amount of ad requests that include FLoC IDs will increase.

 

May 17 Manual experiments are now generally available, Use opportunities for Target CPM (Beta)

Report and optimize

Run Manual experiments

Experiments help you understand how proposed changes may impact your network. In addition to experiments created from opportunities, you can now define manual experiments based on your own criteria and schedule. To find manual experiments in Ad Manager, click Reporting and then Experiments.

Use opportunities for Target CPM (tCPM) (Beta)

Publishers now receive opportunities for Target CPM (tCPM) pricing on their inventory on a per-rule basis. You can choose to apply the opportunity or run an experiment to test its impact.

Learn more about opportunities for tCPM.

May 3 Bulk Ad unit mappings, Funding choices moves to Ad Manager, New counting for Mobile app direct-sold impressions, Update to allowed countries for alcohol and gambling

Traffic and deliver ads

Bulk Ad unit mappings now available

You can now upload multiple Ad unit mappings with a CSV file. This provides a way for you to connect multiple ad units to an ad network’s specific values, such as ad format and environment.

Funding choices is moving to Ad Manager starting June 1st

Your GDPR messages and settings from Funding Choices are moving to the new Ad Manager Privacy & messaging page. We’re merging the vendors you previously selected in Funding Choices EU consent messages with your ad tech providers from the Ad Manager EU user consent page. New users will see the combined list in all your GDPR messages. Review your vendors and ad tech providers before June 1st in Funding Choices and Ad Manager to make any needed adjustments.

Report and optimize

New counting method for Mobile app direct-sold impressions

Starting this month, Mobile app direct-sold impressions begin counting when one or more pixels of the ad creative is visible on a device's screen. Learn about changes to mobile app impression counting.

Other product or Help Center updates

Update to allowed countries for alcohol and gambling promotion

Google Ad Manager Publishers in alcohol promotion allowed countries and gambling promotion allowed countries can now opt in to receiving alcohol and gambling ads.

 

April 19 No releases

There were no release notes for April 19, 2021.

April 5 Programmatic Guaranteed and Preferred Deals have moved to net revenue in reporting. SupplyChain Object is now supported.

Report and optimize

Programmatic Guaranteed and Preferred Deals have moved to net revenue in reporting

Ad Manager reporting previously displayed revenue data for Programmatic Guaranteed and Preferred Deals as gross revenue. As of April 1, 2021, net revenue is now being used instead of gross, bringing Programmatic Guaranteed and Preferred Deals into alignment with all other transaction types.

The following metrics have switched to reporting net revenue in Ad Manager reports:

  • Total CPM and CPC revenue
  • Total CPM, CPC, CPD, and vCPM revenue
  • Total average eCPM
  • Ad server CPD revenue
  • Ad server CPM and CPC revenue
  • Ad server CPM, CPC, CPD, and vCPM revenue
  • Other revenue-related metrics when Programmatic Guaranteed or Preferred Deals data is included

Net revenue will now be displayed in all reports that include these metrics and a date range beginning on or after April 1, 2021. To facilitate historical data comparisons, temporary gross metrics have been introduced in Ad Manager reporting.

Other product or Help Center updates

SupplyChain Object is now supported

We now support SupplyChain Object, an IAB transparency standard. The SupplyChain Object gives transparency into the origins and paths of ad inventory. No action from you is required at this time.

 

Q1 2021

March 22 Traffic anchor ads on mobile web, limited ads now generally available, validate native ads for policy, Programmatic proposal notification, new output to the MobileCarrier field

Traffic and deliver ads

Traffic anchor ads on mobile web  (Beta) 

You can traffic anchor ads that appear at the top or bottom of your tablet and mobile web pages, remaining in view as the user scrolls. Anchor ads allow you to improve the monetization of your mobile web pages, using a high-performing, mobile-first format that is compliant with the Better Ads Standards. Users can collapse an anchor ad at any time by clicking the arrow.

Limited ads are now generally available for apps

Limited ads give publishers the ability to serve ads in a limited way in the absence of consent for the use of cookies or other local identifiers. Limited ads for apps in Ad Manager and AdMob are now generally available.

Validate native ads for policy compliance

You can determine if a native ad implementation complies with Ad Manager policies before publishing or updating an app. This applies to native app ads that are delivered using app code.

Troubleshoot

Programmatic proposal push error notification

When Ad Manager is unable to reserve inventory or can’t create/update corresponding line items for a programmatic proposal, you’ll now be notified. There will be an Ad Manager notification, and you may also receive an email. Read the notification details for suggested actions to resolve the issue.

Report and optimize

New output to the MobileCarrier field in Data Transfer reports

Data Transfer events with a Mobile Carrier Targeting Criteria of “Wifi” will begin to populate. Previously, this value was not reported.

Other product or Help Center updates

Additions to the ad technology providers for LGPD list

On March 18, 2021, the following newly certified Ad Technology Providers (ATPs) became available for use with the LGPD: Ad Sales, Biddeo, Smile Wanted, Graphyte Ltd, TypeA Holdings Ltd., PebblePost, Inc.

 

March 8 Bid reporting is now available (beta), additions to LGPD list

Report and optimize

Bid reporting is now available (Beta) 

To better understand bid landscapes and the sources of winning and losing bids, users can find new Metrics and Dimensions in the Historical Report Type in Reporting. Bid data reporting also supports reporting on RTB consent checking, so partners can determine when a bid was filtered due to an unconsented or an unidentified vendor.

Other product or Help Center updates

Additions to the ad technology providers for LGPD list

On March 18, 2021, the following newly certified Ad Technology Providers (ATPs) will be available for use with the LGPD: Ad Sales, Biddeo, Smile Wanted, Graphyte Ltd, TypeA Holdings Ltd., PebblePost, Inc.

February 22 Deactivate and reactivate creatives, check RTB creatives for user consent, additions to LGPD list

Manage inventory

Deactivate and reactivate creatives (Beta) 

Ad Manager Small Business publishers can now deactivate and reactivate creatives. Deactivated creatives will continue to count towards the Total Creatives system limit. Deactivated creatives provide assurance that the creative will no longer serve.

Other product or Help Center updates

Check RTB creatives for user consent

Ad Manager, AdSense, and AdMob have released an additional GDPR/LGPD compliance feature that will enable you to opt-in to allow Google to check RTB (real-time-bidding) creatives for user consent. The “Check RTB (real-time bidding) partner creatives for user consent” option will appear on the EU user consent page and apply to both GDPR- and LGPD-eligible traffic.

Additions to the ad technology providers for LGPD list

The following newly certified Ad Technology Providers (ATPs) are available for use with the LGPD: AdGear Technologies Inc., Axonix Limited, Cazamba Serviços de Internet Ltda, Digitalist Finland Oy, Hueads, Inc., Intango Ltd., internetstores GmbH, Melvad, Smart Digital LLC, Unmatched Solutions Limited.

February 8 No releases

There were no release notes for February 8, 2021.

January 25 Manage child publisher accounts, video improvements, Audience segment sharing, TCF v2.0 grace period, Limited ads now available

Manage inventory

Manage child publisher accounts with MCM

This week, Multiple Customer Management (MCM) Manage Account delegation type will be generally available. Parent publishers can manage one or more child publisher accounts to help with ad strategy, setup, optimization, maintenance, and more.

Traffic and deliver ads

Improvements to Ad Manager Video Solutions

In our continuous effort to make video as intuitive and efficient as possible, several small but meaningful changes have been made to the user interface, including:

Manage network settings

Audience segment sharing with linked Ad Exchange accounts is no longer necessary

Your first-party audience segments are now available by default to use with your primary Ad Exchange account. This means the audience sharing settings are no longer necessary.

Other product or Help Center updates

TCF v2.0 error grace period has ended

The grace period provided to give publishers time to manage errors and misconfigurations related to the launch of IAB Europe’s Transparency & Consent Framework v2.0 has ended. You can still troubleshoot TCF v2.0 errors using your error report and the error tables in the help center.

Limited ads are now generally available

Limited ads give publishers the ability to serve ads in a limited way in the absence of consent for the use of cookies or other local identifiers. Limited ads for Ad Manager are now generally available.

Additions to the ad technology providers for LGPD list

On February 22, 2021, the following newly certified Ad Technology Providers (ATPs) are available for use with the LGPD: AdGear Technologies Inc., Axonix Limited, Cazamba Serviços de Internet Ltda, Digitalist Finland Oy, Hueads, Inc., Intango Ltd., internetstores GmbH, Melvad, Smart Digital LLC, Unmatched Solutions Limited.

January 11 Use "code path" for inventory targeting, rewarded ads for Open Bidding, troubleshoot line item delivery, LGPD updates

Manage inventory

Use “code path” instead of “name path” when entering inventory targeting text

When you add targeting to line items, you can paste lists of ad units or placements you want to include or exclude. Now, you should use the code path for the ad units or placements instead of the name path when you enter the inventory targeting text. This improves the workflow because the code path contains the names of inventory units publishers see in the UI, whereas the name path is not shown.

Traffic and deliver ads

Rewarded for Open Bidding is now generally available

You can now traffic rewarded ads with Open Bidding partners. Rewarded ads increase publisher monetization opportunities and maximize the value of content.

Updated process to troubleshoot why a line item didn’t deliver

When you inspect webpage ad delivery from the Delivery tools interface, you now have the option to troubleshoot an individual line item. In addition to the "Webpage" field, you'll see a new field labeled "Line item to troubleshoot." Enter the name of a line item to see more details, including a new "Non-delivery cause" column. In the “Action” column, click Inspect to see more information about the non-delivery reason for the requested line item. This improvement eliminates the need to navigate through multiple steps and pages in order to see why a line item was unable to serve.

Report and optimize

Newly accredited metrics

The following Ad Manager report metrics are accredited by the Media Rating Council (MRC) for Display, Video, and Rich Media creatives within Desktop, Mobile Web and Mobile application environments and marked with Accredited by the Media Rating Council in Ad Manager and any exported reports:

  • Ad server Tracked Ads
  • Ad server unfiltered tracked ads
  • Ad Server Begin to Render Impressions
  • Ad Server Unfiltered Begin to Render Impressions

These metrics have been added to the description of methodology. The Ad server impressions metric is no longer accredited and has been removed.

Other product or Help Center updates

Additions to the ad technology providers for LGPD list

On January 14, 2021, the following newly certified Ad Technology Providers (ATPs) are available for use with the LGPD: 42 Ads GmbH, LIDL SUPERMERCADOS, S.A.U., LINE株式会社, Novi Limited, PixFuture Media Inc., Third Set Productions dba AdPlugg.

 


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