2022 Google Ad Manager releases archive

These release notes are archives provided for your convenience only and might not reflect current product functionality. For the latest releases, see what's new in Ad Manager.
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Q2 2022

June 6 Optimize pricing, Video protections, Troubleshooting for MCM, Google Analytics 4 integration, WebView API for Ads, Updates to bid rejection reason

Manage inventory

PPID Time-to-Live (TTL) Extension

PPID TTL is extended from 90 days to 180 days. This helps publishers support personalization use cases that reach users who have periods of inactivity above 90 days yet return within 180 days, such as seasonal behavior targeting.

Manage network settings

Optimize pricing to reflect inventory’s value

Optimized pricing increases auction floor prices to more accurately reflect and protect your inventory’s value. Optimized pricing is enabled by default, but can be disabled via your network settings.

Facebook rebranded as Meta

As part of a recent rebrand, Facebook is now known as Meta. Publishers will now see “Meta” in all references to the ad network in Google Ad Manager.  This does not affect publishers that have Facebook within already existing bidders or yield groups. No action is required from publishers.

Updated ad experiences video protections

The migration of the opt-in control “Allow video ads” is complete. The control is now a block called “Block non-instream video ads.” Learn more

Troubleshoot transparency files for MCM publishers (ads.txt, sellers.json)

Google is working on marking the SupplyChain Object complete for MCM Manage Inventory publishers. This update is planned for the end of June 2022. To prepare for this update, we developed a new Ad Manager report that you can download to confirm the ads.txt configuration for your child publisher sites/apps. The report highlights errors we've detected with your child publishers’ ads.txt, app-ads.txt files, and your sellers.json file. We encourage you to review the report and fix errors with your child publisher inventory by the time Google begins completing SupplyChains towards the end of June 2022, in order to prevent potential revenue impact.

Report and optimize

Google Analytics 4 integration for web data in open beta

The Google Analytics 4 integration with Google Ad Manager for web data is now in open beta. Follow the steps to link your Ad Manager account to Google Analytics 4 properties. To view reporting on Google Analytics metrics and dimensions, you can use the Analytics report type.

Updates to the "Bid rejection reason" in reporting and data transfer

More granularity is being added to the "Bid rejection reason" in both reporting and data transfer to account for recently introduced pricing and floor features, and to be more specific about scenarios that result in bid loss.

Other product or Help Center updates

WebView API for Ads

The WebView API for Ads is now available to help app developers unlock the monetization opportunity in WebView content.

May 23 Full support for anchor ads, Create multiple line item templates, Ad Exchange Historical report conversion, Improved Reach report, Violation screenshots in Policy center

Traffic and deliver ads

Traffic anchor ads

We now offer full support for anchor ads on both desktop and mobile web. We recently announced an open beta of anchor ads for mobile web, and this full launch solidifies our anchor web offering. Anchor ads appear at the top or bottom of your web pages, remaining in view as the user scrolls. They use a high-performing format that is compliant with the Better Ads Standards. Users can collapse an anchor ad at any time by clicking the arrow.

Create and apply multiple line item templates

Starting this week, Publishers (Admins) of the Ad Manager network can create and save multiple templates. The existing form within the line item (LI) defaults tab will now be replaced with a table of all the publisher’s templates. Publishers will also have the option to modify previously created templates. The LI creation page will have a dropdown containing all the templates. The LI creation form will be pre-populated when a template is selected.

Report and optimize

"Ad Exchange Historical" to "Historical" report type conversion  (Beta) 

To simplify reporting workflows, publishers can now access Ad Exchange Historical report dimensions and metrics in the Historical report, rather than having to rely on two separate report types.

For reports containing date ranges before May 1, some Ad Exchange dimensions will not have data. For partners who need to report on Ad Exchange Historical-specific fields before this date, they will need to use the Ad Exchange Historical report. In May 2023, we will turn down the Ad Exchange Historical report in Ad Manager, and there will no longer be API versions that support Ad Exchange report type queries.

To prepare for this change, we encourage publishers to start using the Historical report for all Ad Exchange Historical needs. You can learn About the Ad Exchange Historical report migration for details on the migrated dimensions and metrics in the Google Help Center.

To help publishers migrate, we'll copy existing Ad Exchange Historical saved queries and update them to have only Historical report type fields. More details on the saved query migration will be forthcoming. 

Improved Reach report

The Reach report now supports Browser category and Operating system category dimensions, and the Order and Line Item dimensions are now compatible. These dimensions are compatible with existing Reach metrics. Learn more about Reach reports.

Other product or Help Center updates

Violation screenshots in Policy center

Publishers can see example screenshots of the violations flagged on their properties in the Policy center. Initially, we'll cover specific categories of violations. More categories will be added in the coming months. Please note that the screenshots don’t cover all violations occurring on your properties. This only applies to web publishers.

May 9 Improved impression estimate view, Support of publisher-managed creatives, New "Audience segment (targeted)" dimension, Topics and FLEDGE testing starting soon

Traffic and deliver ads

Improved impression estimate view in publisher profiles

The “Overview” tab in publisher profiles now shows impression estimates in an improved view that is similar to what buyers see in the Marketplace. This helps ensure both buyers and publishers have a consistent user experience when analyzing the estimates.

Authorized Buyers support of publisher-managed creatives in Programmatic Guaranteed deals

There is now limited Authorized Buyers support for publisher-managed creatives in Programmatic Guaranteed deals. “Limited support” means integration work may be needed to use the feature. See which buyers support publisher-managed creatives.

Report and optimize

"Audience segment (targeted)" dimension in reporting (Beta)

We now support reporting on all audience segments that were matched on the winning line item. Previously, reporting was limited to a singular audience segment per line item that was used for billing purposes. This new dimension provides greater transparency into all audience segments matched to a winning line item.

Other product or Help Center updates

Topics and FLEDGE testing starting soon

Chrome's Topics and FLEDGE public origin trial has begun. 

  • Topics: Ad Manager will begin initial testing of Topics globally on ad requests for a small percentage of traffic starting early to mid June. This initial test is to validate that our systems are operating as designed and there is no publisher revenue or performance impact expected. If you prefer to opt out of Topics testing, you can do so via Chrome permission policy.
  • FLEDGE: Ad Manager will begin initial testing of FLEDGE without rendering any ads, on a small percentage of traffic outside of the EEA/UK in the coming weeks, and testing in the EEA/UK after the initial testing is complete. There is no publisher revenue or performance impact expected and no change on how publisher controls apply for now. We’ll be sharing more information before Ad Manager starts rendering ads via FLEDGE. If you would like to disable access to FLEDGE on your sites, you can do so via Chrome permission policy.

Please note, the use of Topics and FLEDGE is subject to Google’s EU User Consent policy requirements (e.g., obtaining users’ legally valid consent for the collection, sharing, and use of personal data for ads personalization).

April 25 Audience Segment forecasting, Optimize floors in UPRs, Desktop anchor ads, Linked account changes, Mediation chain update, View Top pricing rules, ATP for LGPD update

Manage inventory

Audience Segment Forecasting on Current Membership

Changes to audience segment membership, or creation of new audience segments will no longer require 28 days to reflect forecasting line items. Instead, forecasting will reflect up-to-date membership after 28 hours, similar to how changes to protections are accounted for within a day or two.

Traffic and deliver ads

Optimize floors in unified pricing rules (Beta)

You can leverage Google’s machine learning expertise to automatically set floor prices per-query that maximize yield while protecting long-term inventory value. Optimized floor prices are available as a pricing option within unified pricing rules, in addition to fixed floor prices and target CPM. You have control over whether to use optimized floor prices and can choose to enable the feature on a per-rule basis.

Traffic anchor ads on desktop (Beta)

You can now traffic anchor ads on desktop in addition to the previously supported mobile web. Anchor ads appear at the top or bottom of your desktop web pages, remaining in view as the user scrolls. Anchor ads allow you to improve the monetization of your web pages, using a high-performing format that is compliant with the Better Ads Standards. Users can collapse an anchor ad at any time by clicking the arrow.

Manage network settings

Changes to cross-network backfill linked accounts

As of April 16th, partners are no longer able to add new cross-network backfill linked accounts. This is related to the recent deprecation of Ad Exchange linked accounts to a single Ad Manager account. As an alternative, there are migration options and tools available to help partners migrate off linked accounts.

Report and optimize

Update to mediation chains and the Total ad requests metric

For the purposes of reporting, requests with at least one mobile fallback ad will now be considered mediation chains. This update affects mediation chain metrics and code serves. As mediation chains are only counted as code serves if they fill, you may see a decrease in code serve/responses served metrics. Note that passbacks still won’t be counted for reservation ads. Learn more about mediation.

In addition, the Total ad requests metric in Historical Reporting will now include Mediation Chains that failed to fill. As a result, you may see an increase in total ad requests and a decrease in total fill rate.

Another way to view the Top pricing rules card

Publishers can now access the Top pricing rules card within the “Insights” tab of individual unified pricing rules. This feature provides partners a more complete picture of their bid landscape in order to easily evaluate the impact of UPRs on their revenue.

Other product or Help Center updates

Addition to the ad technology providers for LGPD list

Solution Coupons is now available for use with the LGPD and has been added to the list of Ad Technology Providers (ATPs) for LGPD.
April 11 Open Bidding onboarding, Audience segments forecasting, SupplyChain Object for MCM, Blackout dates in PD, Changes to data collection, Japan's Amended APPI

Manage inventory

Onboard online with Open Bidding

Onboard online with Open Bidding is now available for all publishers using Ad Exchange in Ad Manager. Onboard online is not available in Google Ad Manager 360. 

Forecasting for new or changed audience segments is now reflected in 48 hours across all accounts

The turnaround time for forecasting to reflect the current membership of new or updated audience segments in Ad Manager will be reduced from 28 days to 48 hours. Previously, publishers were limited to a lengthy amount of time getting an accurate forecast read. This change provides an up-to-date audience segment membership reflected in forecasting within 48 hours, and improves accuracy and reliability of inventory estimates for segments.

The audience forecasting updates will be reflected when publishers run new forecasts targeting audience segments.

Getting ready to complete SupplyChain Object for MCM Manage Inventory

Google is working on marking the SupplyChain Object complete for MCM Manage Inventory publishers. This update is planned for mid-Q2, 2022. To prepare for this update, most MCM parents will now be required to submit seller ID information for their child publishers using the Ad Manager frontend or API. Once launched, there will be 1 node for MCM child publishers, 1 node for MCM parents, and the chain will be marked complete. Please reach out to your account manager to understand the next steps for your account or case.

Traffic and deliver ads

Set blackout dates in Programmatic Direct

You can now set blackout dates in proposal line items for Programmatic Direct deals. These are periods when ad requests aren’t sent to line items. You can use blackout dates instead of creating multiple proposal line items that must deliver during different time ranges but are otherwise the same. Blackouts are already supported on traditional line items.

Manage network settings

Changes to data collection

We've changed the way data is collected from your sites and apps: it’s now per buyer rather than by inventory. Over the next few weeks, Google (Google ads, Display & Video 360) and Authorized Buyers will start using this setting. You can review and make changes to the setting now. Learn more about data collection controls

Other product or Help Center updates

Japan’s Amended APPI came into force on April 1, 2022

In June 2020, the Japanese government introduced a set of amendments to the existing Act on the Protection of Personal Information (APPI). The Amended APPI came into force on April 1, 2022.

The Amended APPI, amongst other things, includes rules relating to the processing of “personally referable information” (“PRI”) of Japanese users. The Amended APPI will require companies to, when providing PRI of Japanese users to a third party who will likely associate that data with 'Personal Information', confirm with the recipient that the recipient has obtained consent from data subjects to the recipient's processing, and record recipient's confirmation. PRI typically takes the form of information collected by identifiers that do not in themselves identify a specific individual (for example, a cookie ID) and are not stored alongside Personal Data (as defined in the APPI).

If you receive PRI (referred to in the policy as non-personally identifiable user information) relating to Japanese users from Google in connection with your use of Google's platform products, you must not merge that information with personally-identifiable information unless, prior to such processing, you have obtained all legally required consents from the user and have provided Google with accurate and complete information about the processing via the Google Ads Data Protection Terms Troubleshooter.

Your handling of PRI must conform to the requirements of the Amended APPI as well as the Platforms program polices.


Q1 2022

March 28 Forecast adjustments, Linked accounts retiring, New display ads block, Video quartile tracking, Currency reporting, Semi-transparent URLs, End of GPT support for Explorer 11

Manage inventory

Forecast adjustments supported for cross-sell networks

Forecast adjustments can now directly target cross-sell traffic from a network’s partner site. For example, youtube.com traffic is included. This allows forecast adjustments to consider a more complete picture of your overall traffic. This also means that all forecasting features now support cross-sell networks.

Deprecation of Ad Exchange linked accounts and launch of migration tools

The ability to link multiple Ad Exchange accounts to a single Ad Manager account will be deprecated in March 2023. As a result, an Ad Manager account can backfill to only one Ad Exchange account, and every Ad Exchange account can be backfilled by only one Ad Manager account.

To assist partners with migrating off linked Ad Exchange account setups, the following tools are available: 

  • Bulk update backfill line items to point to the primary Ad Exchange network
  • Bulk download and upload Unified Pricing Rules and Protections

New protection: Block display ads

The protection “Block display ads” is now generally available. Use this block to allow only video ads in targeted inventory. You can review your settings for this block under Blocks and then Ad Experiences when you create a new protection in Ad Manager.

Traffic and deliver ads

Third-party video quartile tracking now available for Programmatic Guaranteed and Preferred Deals

Video quartile tracking events (Start, First quartile, Midpoint, Third quartile, and Complete) previously only supported for creatives on reservation line items are now available for Programmatic Guaranteed and Preferred Deals.

Report and optimize

Currency selection in Historical reports (Beta)

For greater insight on how your inventory performs in different countries, you can now select the currency of your choice for Historical reports. Learn more about reporting currency.

Other updates

Updates to semi-transparent URLs in Open Bidding

We have updated the treatment of semi-transparent URLs in Open Bidding. Previously, semi-transparency was not enforced on requests to exchanges participating in Open Bidding. Semi-transparency is now enforced across all programmatic demand.

Google Publisher Tags no longer supported for Internet Explorer 11

We no longer support ad serving with Google Publisher Tags for Internet Explorer versions 11 and below.

March 15 Audience segment targeting in UPR (Beta), Encrypted signals for bidders (Beta), Open Bidding troubleshoot, Serving Restriction update in Data Transfer

Traffic and deliver ads

Audience segment targeting in unified pricing rules (Beta)

You can now target by first-party audience segments in unified pricing rules. This provides even more granularity and flexibility when selecting which programmatic demand to apply to a certain target CPM or floor price. When creating or updating a unified pricing rule, expand “Custom targeting” in the “Targeting” section, select Audience segment from the dropdown, and add the audience segments you want to target.

Manage network settings

Share encrypted signals with bidders (Beta)

Publishers can now securely share encrypted signals with Authorized Buyers and Open Bidders through Ad Manager. When sharing encrypted signals with your Authorized Buyer and Open Bidder partners, you have full control over what data is passed and which bidders receive the signals. Ad Manager will only route the signals on behalf of the publisher and cannot read the signals.


Troubleshoot Open Bidding health issues

All publishers that use Open Bidding can now troubleshoot Open Bidding health issues.

Report and optimize

Updates to Serving Restriction field in Data Transfer

The logic for the Serving Restriction field in Data Transfer will be updated to align with Ad Manager reporting. Publishers may notice a change in the values reported in this field in Data Transfer. No changes have been made to serving. This reporting-only change creates consistency between Ad Manager reporting and Data Transfer.

Other updates

The US Department of Justice Antitrust Division (DOJ) is conducting an investigation into certain aspects of our business. In connection with that investigation, at the DOJ’s request, Google is providing the DOJ with certain ad impression and auction data from one week during March 2022.

February 28 Rewarded ads for web, New requirements for Android video, Unified pricing for sensitive categories, Troubleshoot Open Bidding, Flexible dates on Homepage, and more

Traffic and deliver ads

Rewarded ads for web are now generally available

All publishers can now traffic rewarded ads on Google Ad Manager desktop, mobile, and tablet web inventory. The rewarded ad experience allows users to voluntarily opt in to an ad experience in exchange for a reward. Rewarded ads for web can deliver to both video and display inventory.

New required parameters for Android mobile app video publishers 

Video publishers in Android mobile app environments should begin passing the pvid and pvid_s parameters on ad requests. These app set ID values are needed for monetization when users opt out of personalization on Android devices.

Unified pricing for sensitive categories

You can now set unified pricing rules that apply only to creatives in selected sensitive categories. Some ads are considered “sensitive” due to the nature of the business or ad — such as Sensationalism or Significant Skin Exposure. Our system classifies ads automatically, and we don’t rely on advertiser-provided categorization.


Troubleshoot Open Bidding health issues

Eligible publishers that onboard online with Open Bidding can now troubleshoot Open Bidding health issues.

Report and Optimize

Flexible dates on the Homepage

You can now change the date selection on the Overview Home dashboard to any date range within the last 3 months. Previously, we offered options for Last 7 days or Last 30 days. The new date selector offers completely flexible date ranges including today, yesterday, or any arbitrary date range.

Updated Total Active View metric

The Total Active View Average Viewable Time (seconds) metric is now available to all publishers.

Other products or Help Center updates

Ad categories filter in ARC

Publishers can now filter and block creatives based on general ad categories in Ad Manager's Ad review center.

February 14 Expanded "User identifier status" dimension, New Data Transfer fields: "User identifier status" & "PPID presence", Updates to Android guide for Google Mobile Ads SDK release

Report and Optimize

User identifier status dimension expanded to reservations
The "User identifier status" dimension has been expanded to cover reservations. Previously, it supported only programmatic traffic.

New Data Transfer fields: User identifier status & PPID presence
The "User identifier status" and "PPID presence" fields are now available for Data Transfer files.

Other products or Help Center updates

Updates to Android guide for the upcoming Google Mobile Ads SDK release
In the January 18 release notes, we included links to migration guides for the upcoming Google Mobile Ads SDK release. Please be aware that:

January 31 Improved Top Pricing Rules card, New MCM “Child partner name” dimension, The setCookieOptions to be deprecated, SPM turndown

Report and optimize

Improved Top Pricing Rules card

We’re launching a series of improvements to the Top Pricing Rules card on the Home Dashboard that includes:

  • A more comprehensive data set
    • Remnant bids have been added
    • A more detailed bid breakdown that shows Rejection reason for losing bids and Auction type for winning bids, or continue to group by winning and losing bids
  • Enhanced usability and navigation
    • Breakdown by each pricing option
    • Floor price/tCPM indicator
    • UI indication of rule changes or deactivation during the selected time period

New MCM “Child partner name” reporting dimension

We launched a new dimension in reporting for "Child partner name" to make it easier for publishers to identify their MCM child partners by name. Child Partner Name will reflect the company name that parent publishers see in the MCM section of Ad Manager.

Other product or Help Center updates

The setCookieOptions to be deprecated on or after January 31, 2022

The setCookieOptions setting, which provides options for ignoring Google Ad Manager cookies on the current page, will be deprecated on or after January 31, 2022. If you would like to prevent cookies from being created on the page, please use Limited ads, which is the current best practice.

January 18 Updated “Mediation Chain Served” metric, Active View metrics in Data Transfer, New "ProcessingDateAndHour" Data Transfer Field, Upcoming Google Mobile Ads SDK release

Report and optimize

Updated “Mediation Chain Served” metric

To be consistent with other Mediation Chain metrics, the "Mediation Chains Served" metric now only counts responses that return at least one third-party ad network tag. As before, the metric will be counted even if none of the ad networks in the response deliver an ad.

Active View metrics in Data Transfer

We're introducing new viewability fields in Data Transfer to help publishers correctly report on Active View for video creatives. The new fields apply for all creative types, and include:

  • Active View Eligible Impression Count (ActiveViewEligibleCount)
  • Active View Measurable Impression Count (ActiveViewMeasurableCount)
  • Active View Viewable Count (ActiveViewViewableCount)

These fields will ultimately replace legacy Active View fields:

  • Active View Eligible Impression (ActiveViewEligibleImpression)
  • Active View Measurable Impression (MeasurableImpression)
  • Active View Viewable Impression (ViewableImpression)

The legacy metrics will populate until April 30, 2022. For accurate reporting, publishers should start using the new Active View metrics.

New "ProcessingDateAndHour" Data Transfer Field 

We’re introducing a new Data Transfer field, ProcessingDateAndHour, to simplify matching ad events to the respective hourly file. 

Other product or Help Center updates

Prepare for upcoming Google Mobile Ads SDK release

The Google Mobile Ads (GMA) SDK 21.0.0 (Android) or version 9.0.0 (iOS) will be released in early 2022. In the update to these major versions, a number of existing APIs will be changed or deprecated. Minimum supported versions of Android, iOS, and the GMA SDK will also be updated. 

  • Before these versions become available, please consider updating API usage in existing apps per the Android or iOS migration guide.
  • When GMA SDK 21.0.0 (Android) or version 9.0.0 (iOS) becomes available, please ensure all apps have been updated according to the migration guide before releasing your apps.
  • Updating the GMA SDK to 21.0.0 (Android) or version 9.0.0 (iOS) without also making changes to the following APIs per the migration guide will cause issues with apps building or compiling and may affect revenue.
  • The breaking changes in GMA SDK to version 21.0.0 (Android) or version 9.0.0 (iOS) won’t break existing implementations that target older SDK versions.

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