Your Home dashboards supplement reports by surfacing new opportunities and giving you insights into which of your strategies have been the most effective.
The Overview dashboard provides a snapshot of your network's performance over the selected time period. Information about impressions, revenue, and eCPM can be filtered by inventory types and channels. A period-over-period comparison and chart display how performance has trended over time.
Complete the following steps to view your Overview Home dashboard:
- Sign in to Google Ad Manager.
- Click Home Overview.
You can filter the data across all of the cards on the Overview dashboard by changing the time period and inventory drop-down menus.
- Programmatic channels
Impressions transacted through Ad Exchange open auction, preferred deals, private auctions, and programmatic guaranteed.
- Non-programmatic channels
Impressions from order line items, booked directly in Ad Manager.
Ad Manager can make suggestions and highlight revenue opportunities based on the performance of your Ad Manager and Ad Exchange accounts. These insights may include:
- Knowing what's changing
See which advertisers, countries, devices, or inventory sizes are significantly performing or falling behind. Get notified when something seems out of the ordinary, such as a large drop or increase in revenue or viewability for particular inventory.
- Comparing your network to similar publishers
See how your network's latency and viewability compare with other Ad Manager networks with similar impression volume and inventory within your vertical. These comparisons have been scaled to match your own inventory.
- Finding new opportunities
Looking at comparable publishers, Ad Manager displays revenue potential using AMP, First Look, and other features.
Use the "Demand comparison" card to compare how different demand channels are performing over the selected time period. Customize the chart by selecting different demand channels and dimensions from the drop-down menus.
- Click Show details to see a table with totals for each demand channel across all of the metrics. The table only shows data for the demand channels that recorded impressions during the selected time period. Click the name of a demand channel in the table to open a report filtered by that channel and further broken down by advertiser or ad unit.
- Click View in reporting to open the full report for further investigation.
View aggregate data across all demand channels
Click the name of one of the demand channels in the table and select All demand channels to add a line to the chart representing the total across all demand channels. This will display the data in aggregate in the chart and table.
The Yield report has been deprecated
The Yield report has been deprecated and is no longer available. You can find similar functionality in the “Demand comparison” card on your Overview Home dashboard, along with more insights and analysis.
The different Home dashboards can be used together to get a full picture of how your network’s performing. And for more in-depth exploration, you can open any of the cards as reports by clicking View in reporting.
See which classified advertisers and detected yield partners are bringing you the most revenue, impressions, eCPM, and viewability. Click the name of a classified advertiser to see a detailed dashboard, or click View in reporting to investigate all classified advertisers or yield partners further.
Ad Manager detects yield partners from line items using multiple signals, including line item names and bid traffic signals. This detection is approximate and only selected exchanges can be detected from line items, including the following:
See which of your mobile apps is bringing you the most revenue, impressions, and eCPM. Click the name of an app to see a detailed dashboard, or click View in reporting to investigate all of your apps further.
You can also "claim" an app for targeting in the card by clicking the "Claim app for targeting" link and adding them to your mobile apps list in Ad Manager. Claiming apps from the Google Play Store and Apple App Store will make app targeting much easier using Ad Manager and Ad Exchange rules.
Ad requests from apps usually include the app name and app store ID. If this information isn't included in an ad request, "Not applicable" and/or "Invalid app IDs received" will appear in the Top mobile apps card.
- Not applicable: Ad requests associated with this app didn't include an app name.
- Invalid app IDs received: Ad requests associated with this app didn't include a valid Google Play Store ID or Apple App Store ID.
Values in this row of the card represent the total impressions, revenue, and eCPM for all apps labeled "Not applicable" or "Invalid app IDs received".
Use the "Pricing rules" card to compare how your unified pricing rules influenced your bid landscapes over the selected time period.
Select a pricing rule to view related data in a combined bar and line chart. The values in the chart represent ranges of values and net revenue, and illustrate bid distribution. You can use the data in the chart to understand which bid amounts are winning auctions and how those winning values affect your earned revenue.
The following axes appear in the chart for each of your pricing rules:
- Bid count axis (left): The number of bids that occurred within each bid range. Each bar in the chart is color-coded to represent 1) the winning bids and 2) the highest losing bids.
A winning bid is a bid that won an auction and generated an impression. A highest losing bid is the highest bid from Authorized Buyers or Open Bidding where neither were the winner of the auction. This might happen for one of the following reasons:
A highest losing bid is only attributed to a single unified pricing rule, even in cases where multiple rules match the targeting criteria for the bid.
- The highest bid (from Authorized Buyers and Open Bidding) in the auction was below the floor you set in unified pricing rule.
- The bid was outbid by a remnant line item with a higher CPM, and the remnant line item won the impression. with a higher CPM.
- The bid was below the temporary CPM of a guaranteed line item, and a guaranteed campaign won the impression instead.
- Bid range axis (bottom): The amount of each bid, grouped into ranges. The bars in the chart are arranged along this axis and demonstrate which bid ranges accounted for more bids.
- Revenue axis (right): The earned net revenue associated with each bid range, represented by a line in the chart.
Not all bids will become impressions and generate revenue. This may lead to some minor discrepancies between the amount of potential revenue represented by winning bids and the actual earned revenue from impressions.
To view data for a pricing rule that isn’t displayed by default, click Search any of your pricing rules. You may also select "(No pricing rule applied)" to view data for bids that aren't associated with any of your pricing rules.