Using your Overview Home dashboard

See an overview of revenue and performance
Try the Overview dashboard's improved date selector#Home dashboards

Your Home dashboards supplement reports by showing new opportunities and giving you insights into which of your strategies have been the most effective.

The Overview dashboard provides a snapshot of your network's performance over the selected time period. Information about impressions, revenue, and eCPM can be filtered by dimensions and channels. A period-over-period comparison and chart display how performance has trended over time. Learn how to customize your Overview Home dashboard.

Click View in reporting at any time to immediately open a report with the displayed metrics and add dimensions and filters for further investigation.

Get started

Complete the following steps to view your Overview Home dashboard:

  1. Sign in to Google Ad Manager.
  2. Click Home and then Overview.

Select a date range and add dimension filters

On the Overview dashboard, you can apply a date range and one or more dimension filters across all the cards. By default, a 30-day date range is applied. If a card displays no results, try adjusting the date range or dimension filters.

  • To change the date range, next to the date, click Expand and select a preset or custom range.
  • To add a dimension filter, click Add filter and then select a filter and then click Apply
  • To remove a filter, click Dismiss.
    The Ad Manager interface showing the homepage overview dashboard with date and filter.

Programmatic and non-programmatic channels

  • Programmatic channels: Impressions transacted through Ad Exchange open auction, Preferred Deals, Private Auctions, and Programmatic Guaranteed.
  • Non-programmatic channels: Impressions from order line items, booked directly in Ad Manager.
The Programmatic channel report dimension is included so that you can view this information in reports.

Overview card

Insight cards

Overview card and Insights cards

 

Ad Manager can make suggestions and highlight revenue opportunities based on the performance of your Ad Manager and Ad Exchange accounts. These insights may include:

  • Knowing what's changing
    See which advertisers, countries, devices, or inventory sizes are significantly performing or falling behind. Get notified when something seems out of the ordinary, such as a large drop or increase in revenue or viewability for particular inventory.
  • Comparing your network to similar publishers
    See how your network's latency and viewability compare with other Ad Manager networks with similar impression volume and inventory within your vertical. These comparisons have been scaled to match your own inventory.
  • Finding new opportunities
    Looking at comparable publishers, Ad Manager displays revenue potential using AMP, First Look, and other features.

Explore the Overview Home dashboard cards

Expand all  Collapse all

Top pricing rules card
You can now review more data on the Top pricing rules card. 
  • Use the card to compare how your unified pricing rules influenced your bid landscapes over a selected time period.
  • Select a pricing rule to view related data in a combined bar and line chart. 

Overview

The values in the chart represent ranges of values and net revenue, and illustrate bid distribution. You can use the data in the chart to understand which bid amounts are winning auctions and how those winning values affect your estimated revenue.

The following axes appear in the chart for each of your pricing rules:

  • Bid count axis (left): The number of bids that occurred within each bid range. Each bar in the chart is color-coded to represent 1) the winning bids and 2) the highest losing bids.

    A winning bid is a bid that won an auction and generated an impression. A highest losing bid is the highest bid from Authorized Buyers or Open Bidding where neither were the winner of the auction. This might happen for one of the following reasons:
    • The highest bid (from Authorized Buyers and Open Bidding) in the auction was below the floor you set in the unified pricing rule.
    • The bid was outbid by a remnant line item with a higher CPM, and the remnant line item won the impression with a higher CPM.
    • The bid was below the temporary CPM of a guaranteed line item, and a guaranteed campaign won the impression instead.
    A highest losing bid is only attributed to a single unified pricing rule, even in cases where multiple rules match the targeting criteria for the bid. Losing bids reveal missed opportunities where the floor is set by the UPR being evaluated in the card.

    If the floor was set by conditions other than the UPR (such as First Look or other inventory rules), then the "Losing Bid" is "Other." The goal is that publishers can evaluate what traffic they could potentially recover when changing only the UPR rule floor. "Other" means that the traffic is likely not recoverable by lowering the subrule floor.

  • Bid range axis (bottom): The amount of each bid, grouped into ranges. The bars in the chart are arranged along this axis and demonstrate which bid ranges accounted for more bids.
  • Estimated revenue axis (right): The estimated net revenue associated with each bid range, represented by a line in the chart.
    Note: Not all bids will become impressions and generate revenue. This may lead to some minor discrepancies between the amount of potential revenue represented by winning bids and the actual earned revenue from impressions.

The Ad Manager interface showing the Top pricing rules card with chart.

Show or hide bid data on the chart 

You can show or hide bid data (winning bid auction channels and losing bid rejection reasons) on the chart. And you can group or break down the data to organize it.

  1. Click "" to expand a pricing rule and then select Everything or a single pricing option.
  2. Next to "Chart view," choose an option:
    • To view a breakdown of bids, select Break down bids.
    •  To organize bids into a group, select Group bids.
  3. To show or hide losing bids by rejection reason, under "Losing bids," check or uncheck a box. 
    All boxes are checked by default.
  4. To show or hide winning bids by auction type, under "Winning bids," check or uncheck a box. 
    All boxes are checked by default.

About pricing rule data on the card

If a pricing rule is inactive, "Inactive" shows next to its name.

  • To view data for bids that aren't associated with any of your pricing rules, under "Rule name," select No pricing rule applied.
  • To view data for a pricing rule that isn’t displayed, in the top-right corner, click Search pricing rules and enter a rule. 
  • For CPC line items, pricing rules may not be applied at times, to calculate eCPM.
Programmatic video signals card

Overview

To view performance of your programmatic video inventory, check the "Programmatic video signals " card on the Overview Home dashboard. At the top of the card, you can view impressions, fill rate, eCPM, and eligible requests.

Plus:

  • To view performance for different platforms, in the top-right corner of the card, click the dropdown and choose an option.
  • To view a detailed report for a selected tab, at the bottom of the card, click View in reporting.

Use Ad Manager reports to understand your video signals

Ad Manager Reports can help you better understand buyer demand for your video inventory by showing you granular data on your signal coverage and programmatic monetization performance. You can drill into specific slices of your video inventory (such as ad units, line items, platforms or apps) to gain insight into these dimensions:

  • User identifier status: This dimension tells you whether a valid audience advertising identifier signal (IFA, for example) was present for a programmatic ad request. Possible values include:
    • Active: was present and active
    • Restricted: was present but inactive due to restrictions on how identifier may be used
    • Missing: wasn't present
  • Predicted viewability: The estimated viewability of your inventory based on your ad slot's historical and environmental data, grouped by the following viewability thresholds:
    • ≥50%
    • 20% to 49% 
    • ≤19%
    • Unknown
  • Known domain or app: Includes App names (for mobile app/CTV inventory) and Domain (for web inventory). These signals verify, for you and your buyers, that your inventory is from a known and brand-safe site or app. 

View a snapshot of your signal coverage

You can view a network-level snapshot of your instream video inventory’s programmatic signal score, which is defined in the table:

Card tab Values
Video signal score  High Medium Low
User identifier status Active Active Restricted Missing Anything
not captured in high or medium segments
 
Predicted viewability ≥50% ≥19% ≥19% ≥19%
Known domain or app Known Unknown Unknown Known

 

To find opportunities to increase critical signal coverage on video inventory with low signal scores, you can use two different views within the video signals card: 

  • View 1: Inventory by health score
    The "Video signals score" tab helps publishers understand how much of their total video inventory has a high, medium, and low health grade broken out by all video platforms, web, TV and game console, or app.

    The metrics provided at the top show impressions, fill rate, eCPM, and Programmatic eligible requests for the time period with comparisons to the last time period. The metrics include all programmatic transaction types (Open Auction, Private Auction, Preferred Deals, Programmatic Guaranteed) with bid requests sent to all demand sources (Authorized Buyers including Google Ads and Display & Video 360, and Open Bidders).

    To view a report with the dimensions that make up each score (User identifier status, Predicted viewability, Domain and App names), on the "Video Signal Score" tab, click View in reporting.
  • View 2: Inventory by key programmatic signals
    The next three tabs ("User identifier status," "Predicted viewability," and "Known domain or app") show the trends of each of these key signals over time.

    To view a report, on a tab, click View in reporting.

VAST errors card

The "VAST errors" card on your Home dashboard allows you to view actionable video errors without having to run a report. You can quickly and easily find line items and creatives whose errors are impacting your inventory, allowing you to troubleshoot issues based on specific VAST errors.

To view the VAST errors card:

  1. Sign in to Google Ad Manager.
  2. Click Home and then Overview.
  3. To display the "VAST errors" card, select All inventory or In‑stream video and audio from the inventory filter at the top of the page. Other selections will hide the card.
  4. Once you locate the "VAST errors" card, you can toggle between two views:

    • The Overview view provides a snapshot of VAST error counts compared to the previous period.
    • The Line item view displays specific line items with the highest occurrence of errors.
The default "Home: Overview" page that displays the "VAST errors" card is a customizable workspace where you can see information that is most relevant to you by choosing which data cards are displayed, and by applying date ranges and inventory filters.

The "Overview" view

The "Overview" view displays a graph that shows the frequency and dates of video errors plotted over the time period chosen on your Home dashboard. The percentage of increase or decrease of these errors compared to the previous period is also shown. You can select to display 5 types of error data.

The overview view in the Ad Manager user interface showing the vast errors overview card.  

Available data to display

  • Total video errors shows the total number of video errors.
  • Total video fatal errors shows the number of errors that likely caused the video player to stop the request for the failed ad and either request another ad, or resume playback of the video content.
  • Any of the VAST error codes (100 - 900) shows the number of errors specific to the selected code.

Click View in reporting to see all impression data and detailed error counts for the selected time period.

Because the cause and severity of VAST 900 errors differs for VAST 2, there are two separate selections these error codes: "900 (VAST 2)", which is a non-fatal error, and "900", which includes all other VAST versions and is a fatal error.

All other error code data is an aggregate of all VAST versions. Click View in reporting to see the data broken down by VAST version.

VAST 300-303 errors can exceed the number of ad requests when chained VAST redirects exist.
See how to to resolve VAST errors or learn more about the severity levels of video errors.

The "Line item" view

The "Line item" view displays a similar graph, but is focused on specific line items. In addition to error count and error rate over time, this view calculates the total impact in revenue caused by the errors. The top 5 offending line items are shown based on the selected metric.

The Overview view in the Ad Manager user interface showing the vast errors card.

Available data to display

  • Video error count shows the total number of video errors for the line item.
  • Video error rate shows the percentage of video errors that occured when a line item delivered.
  • Video error impact shows an estimate of the revenue impact for the line item. This is calculated as:

    [Total error count × (Total revenue / Total impressions)]

Toggle on Fatal errors only to see only the errors that cause the video player to stop the request for the failed ad and either request another ad, or resume playback of the video content. When this feature is off, the line items shown represent all VAST errors.

Line items with a high proportion of fatal errors have low or 0 realized revenue and a low calculated impact score. Use the "Video error count" or "Video error rate" metrics to investigate trends in fatal errors.

Click Show details to see all metrics for the offending line items. You can then optionally click to open the line item, or click View in reporting to see all impression data and error counts for the selected time period.

  • Rows with no name and no ID show as " - " and aren't associated with a line item.
  • Rows with no name and a non-zero ID show just the ID.
  • Otherwise, the name and ID are concatenated with " | ".
The VAST errors card provides a snapshot of possible issues to improve the performance of your video ads. The data is refreshed every 24 hours. To get the most up-to-data and detailed data, you can continue to use Ad Manager reports, or click View in reporting from the card.
App performance overview card

  See mobile app insights and comparisons (Beta) 

This feature is in Beta
Features in Beta phase might not be available in your network. Watch the release notes for when this feature becomes generally available.

Use the "App performance overview" card to compare the performance of your mobile apps across different metrics and dimensions. Change the metrics and dimensions applied to the data in the card and add filters to narrow the scope of the data and learn more about your apps, such as where they're performing best. The card will display up to 5 items related to the dimension and metric selected.

Use the radio buttons in the Break down by section to change the dimension applied to the data. Use the metric cards ("Impressions," "Revenue," and "eCPM") to change the metric applied to the data. Items will always be sorted by revenue, regardless of the dimension and metric selected.

Example
 
When you select the "Country" dimension and the "Impressions" metric, the card will display data for the top 5 countries in which your apps generated impressions. Any remaining countries will be grouped together in the "Other" category.

To learn more about the data displayed in the card:

  • Hover over the lines in the chart to learn more about the data at that point in time.
  • Click Show details to see more information based on the selected breakdown.
  • Click View in reporting to open the full report for further investigation.

Ad requests from apps usually include the app name and app store ID. If this information isn't included in an ad request, "Not applicable" and/or "Invalid app IDs received" will appear in the App performance overview card.

  • Not applicable: Ad requests associated with this app didn't include an app name.
  • Invalid app IDs received: Ad requests associated with this app didn't include a valid Google Play Store ID or Apple App Store ID.

Values in this row of the card represent the total impressions, revenue, and eCPM for all apps labeled "Not applicable" or "Invalid app IDs received".

See your top performing mobile apps

See which of your mobile apps is bringing you the most revenue, impressions, and eCPM. Click the name of an app to see a detailed dashboard, or click Show details and then View in reporting to further investigate all of your apps.

You can also "claim" an app for targeting in the card by clicking the "Claim app for targeting" links and adding them to your mobile apps list in Ad Manager. Claiming apps from the Google Play Store and Apple App Store will make app targeting much easier using rules.

Ad requests from apps usually include the app name and app store ID. If this information isn't included in an ad request, "Not applicable" and/or "Invalid app IDs received" will appear in the App performance overview card.

  • Not applicable: Ad requests associated with this app didn't include an app name.
  • Invalid app IDs received: Ad requests associated with this app didn't include a valid Google Play Store ID or Apple App Store ID.

Values in this row of the card represent the total impressions, revenue, and eCPM for all apps labeled "Not applicable" or "Invalid app IDs received".

Demand comparison card

Compare demand channels

Use the "Demand comparison" card to compare how different demand channels are performing over the selected time period. Customize the chart by selecting different demand channels and dimensions from the drop-down menus.

  • Click Show details to see a table with totals for each demand channel across all of the metrics. The table only shows data for the demand channels that recorded impressions during the selected time period. Click the name of a demand channel in the table to open a report filtered by that channel and further broken down by advertiser or ad unit.
  • Click View in reporting to open the full report for further investigation.

View aggregate data across all demand channels

To add a line to the chart representing the total across all demand channels, click the name of one of the demand channels in the table and select All demand channels. ​​This will display the data in aggregate in the chart and table.

The Yield report has been deprecated

The Yield report has been deprecated and is no longer available. You can find similar functionality in the "Demand comparison" card on your Overview Home dashboard, along with more insights and analysis.

The different Home dashboards can be used together to get a full picture of how your network is performing. And for more in-depth exploration, you can open any of the cards as reports by clicking View in reporting.

Learn how to reproduce yield report results in your demand comparison card

Top classified advertisers card and Top detected yield partners card

See your top classified advertisers and yield partners

See which classified advertisers and detected yield partners are bringing you the most revenue, impressions, eCPM, and viewability. Click the name of a classified advertiser to see a detailed dashboard, or click View in reporting to investigate all classified advertisers or yield partners further.

The results of the "Top detected yield partners" card is a combination of the "Yield partner" dimension, for Open Bidding and other yield group channels, and the "Yield partner (classified)" dimension, for line items.

Yield partners currently detected from line items 

Ad Manager detects yield partners from line items using multiple signals, including line item names and bid traffic signals. This detection is approximate and only selected exchanges can be detected from line items, including the following:

  • Amazon Advertising
  • AppNexus DisplayWords
  • Criteo
  • Facebook
  • Index Exchange
  • Magnite
  • Media.net
  • OpenX
  • PubMatic
  • Sonobi
  • Sovrn
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