Audience explorer helps you better understand, manage, and leverage your first-party audience segments by exposing additional segment details. These details can help you target audiences more precisely to maximize yield.
High-level scorecards show unique identifiers, ad requests, and audience segment size. You can compare audience segments, see highlights of the top content and devices, understand how certain content skews toward specific audience segments, see top-performing line items, the locations where your ads are performing best, and more:
See the full list of details available in audience explorer.