Only available in Google Ad Manager 360.

Explore audience segments

Get started with audience explorer

Audience explorer helps you better understand first-party audiences, so you can target more precisely to maximize yield
Only available in Google Ad Manager 360.

Audience explorer helps you better understand, manage, and leverage your first-party audience segments by exposing additional segment details. These details can help you target audiences more precisely to maximize yield.

High-level scorecards show unique identifiers, ad requests, and audience segment size. You can compare audience segments, see highlights of the top content and devices, understand how certain content skews toward specific audience segments, see top-performing line items, the locations where your ads are performing best, and more:

See the full list of details available in audience explorer. 


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