In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Onboarding Guide

Set up free product listings

A custom icon for Merchant Center Classic Article Header.

Show your products in free listings on Google by selecting the option when you sign up for Merchant Center. Alternatively, click Growth in the left navigation menu, then Manage programs. Select ”Show your products in free product listings on Google”.

Set up free product listings [infographic]


When you set your products up to show in free listings on Google, you’ll need to:

Step 1 Add your business information and verify your phone number
Step 2

Add your products to your product feed

Step 3

Verify your website

Step 4

Review your company information and Google’s policies on unsupported content, and then check the box to confirm

Step 5

You also have the option to:

When you’ve completed the steps that apply to you, click Activate to complete setup.

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