Show products on surfaces across Google
You can enable product data to show on surfaces across Google and let people find information about your products across various Google touch points.
How it works
This free program allows people to see goods from your store on multiple Google platforms, including rich product results on Google Images and rich results on Google search.
Merchants who currently have structured data markup on their website are automatically eligible for rich product results. Make sure to follow the policies to show products on surfaces across Google.
Merchants with an existing product feed
Merchants without an existing product feed
If you submit a new feed, you can select the destination "Surfaces across Google" to show your products on surfaces across Google.
The required attributes to show your inventory on surfaces across Google are:
It’s also highly recommended that you add the
availability attribute. If you don’t, your products may not appear in all search results on eligible surfaces across Google. Learn more about the requirements for the attributes in the Shopping ads product data specification