multipack: Definition

Use the multipack attribute to indicate that you’ve grouped multiple identical products for sale as one product.

This attribute lets us show your product in the right situations by distinguishing it from manufacturer-created multipacks, bundles, and other products.

Note: The multipack attribute refers to multiple identical products that you, the retailer, combine for sale. The example above shows three packages of pens, which are grouped together to form a three-pack multipack. This is considered a retailer-defined multipack and its value (3) should be used for the multipack attribute.

Each package in the example contains four individual products (pens). This four-pack of pens is defined by the manufacturer and its value (4) should not be used for the multipack attribute. The multipack attribute is only to be used for retailer-defined multipacks.

When to use

Not available for Buy on Google

Required to show your products in enhanced free listings on Google if you’ve created a multipack

Required for Shopping ads if you’ve created a multipack and you’re targeting any of the following countries:

• Australia
• Brazil
• Czechia
• France
• Germany
• Italy
• Japan
• Netherlands
• Spain
• Switzerland
• United Kingdom
• United States

If you’ve created a multipack grouping several identical products together, then use multipack to indicate how many products you’ve grouped together.

Format

Follow these formatting guidelines to make sure we understand the data you're submitting. 

Type	Number
Repeated field	No

File format	Example entry
Text feeds	6
XML feeds	<g:multipack>6</g:multipack>

Learn more about the Content API for Shopping

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page in your Merchant Center account.

• Submit the number of manufacturer-defined, individual products that you’ve grouped together. For example, if you’ve grouped together 3 individual pens, then you would submit 3. If you’ve grouped together three 20-packs of pens, then you would also submit 3.
• Don’t submit multipack for a manufacturer-defined multipack. If you’re selling a single multipack that was packaged by the manufacturer, then don’t use the multipack attribute. To include the number of units, instead use the unit_pricing_measure attribute.

Examples

Retailer-defined multipack

Submit the number of products that you’ve grouped together.

Product	Four individual Google T-shirts
title	Vintage Google T-shirt (4 Count)
description	A vintage-inspired tee perfect for all. Multipack includes 4 shirts.
price	39.99 USD
multipack	4

 

Product	Two 2-packs of Google T-shirts
title	Vintage Google T-shirt 4 Count (Pack of 2)
description	A vintage-inspired tee perfect for all. Includes 2 multipacks of 2 (4 shirts total).
price	29.50 USD
multipack	2

 

Product	One 2-pack of Google T-shirts
title	Vintage Google T-shirt 2 Count (Pack of 2)
description	A vintage-inspired tee perfect for all. Includes 1 multipack of 2 (2 shirts total).
price	14.97 USD
multipack	Don’t submit this attribute