multipack: Definition

Use the multipack attribute to indicate that you’ve grouped multiple identical products for sale as one item.

This attribute lets us show your ad in the right situations by distinguishing your item from manufacturer-created multipacks, bundles, and other products.

An illustration of 3 4-pack of pens

When to use

Required if you’ve created a multipack and you’re targeting any of the following countries:

  • Australia
  • Brazil
  • Czechia
  • France
  • Germany
  • Italy
  • Japan
  • Netherlands
  • Spain
  • Switzerland
  • United Kingdom
  • United States

If you’ve created a multipack grouping several identical products together, then use multipack to indicate how many products you’ve grouped together.

Format

Follow these formatting guidelines to make sure we understand the data you're submitting. 

Type

Number (2 or greater)
Repeated field No
 
File format Example entry
Text feeds

6
XML feeds <g:multipack>6</g:multipack>
Content API v2 (JSON) "multipack": "6"
Content API v2 (XML) <multipack>6</multipack>

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products and get the best performance from your ads.

Minimum requirements

These are the requirements you'll need to meet to show ads for your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Merchant Center account. 

  • Submit the number of manufacturer-defined, individual products that you’ve grouped together. For example, if you’ve grouped together 3 individual pens, then you would submit 3. If you’ve grouped together three 20-packs of pens, then you would also submit 3.
  • Don’t submit multipack for a manufacturer-defined multipack. If you’re selling a single multipack that was packaged by the manufacturer, then don’t use the multipack attribute. To include the number of units, instead use the unit_pricing_measure attribute.

Examples

Merchant-defined multipack

Submit the number of products that you’ve grouped together.

Product Four individual Google T-shirts
title Vintage Google T-shirt (4 Count)
description A vintage-inspired tee perfect for all. Multipack includes 4 shirts.
price 39.99 USD
multipack 4

 

Product Two 2-packs of Google T-shirts
title Vintage Google T-shirt 4 Count (Pack of 2)
description A vintage-inspired tee perfect for all. Includes 2 multipacks of 2 (4 shirts total).
price 29.50 USD
multipack 2

 

Product One 2-pack of Google T-shirts
title Vintage Google T-shirt 2 Count (Pack of 2)
description A vintage-inspired tee perfect for all. Includes 1 multipack of 2 (2 shirts total).
price 14.97 USD
multipack Don’t submit this attribute
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