multipack: Definition

Use the multipack attribute to indicate that you’ve grouped multiple identical products for sale as one item.

This attribute lets us show your product in the right situations by distinguishing your item from manufacturer-created multipacks, bundles, and other products.

When to use

Not available for Shopping Actions

Required for enhanced listings on surfaces across Google if you’ve created a multipack

Required for Shopping ads if you’ve created a multipack and you’re targeting any of the following countries:

• Australia
• Brazil
• Czechia
• France
• Germany
• Italy
• Japan
• Netherlands
• Spain
• Switzerland
• United Kingdom
• United States

If you’ve created a multipack grouping several identical products together, then use multipack to indicate how many products you’ve grouped together.

Format

Follow these formatting guidelines to make sure we understand the data you're submitting. 

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page of your Merchant Center account.

• Submit the number of manufacturer-defined, individual products that you’ve grouped together. For example, if you’ve grouped together 3 individual pens, then you would submit 3. If you’ve grouped together three 20-packs of pens, then you would also submit 3.
• Don’t submit multipack for a manufacturer-defined multipack. If you’re selling a single multipack that was packaged by the manufacturer, then don’t use the multipack attribute. To include the number of units, instead use the unit_pricing_measure attribute.

Examples