Use the size [size] attribute to describe the standardized size of your product. When you use this attribute, your product can appear in results that are filtered by size. The size you submit will also affect how your product variants are shown.
In this article
When to use
Required for free listings for all
Apparel & Accessories > Clothing (ID 1604) and Apparel & Accessories > Shoes (ID 187) products
Required for Shopping ads for
Apparel & Accessories > Clothing (ID 1604) and Apparel & Accessories > Shoes (ID 187) products when targeting these countries:
- Brazil
- France
- Germany
- Japan
- United Kingdom
- United States
Format
Follow these formatting guidelines to make sure Google understands the data you're submitting. Learn when and how to submit your product data in English
| Type | String (Unicode characters. Recommended: ASCII only) |
|---|---|
| Limits | 1–100 characters |
| Repeated field | No |
| Schema.org property (What’s this?) |
Product.size, Type: Text |
| File format | Example value |
|---|---|
| Text feeds | XL |
| XML feeds | <g:size>XL</g:size> |
To format your data for Content API, see the Content API for Shopping resource.
Minimum requirements
These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in your Merchant Center account.
- Use a standard size value for your target country. Learn more about what types of values are recognized
- Submit only one attribute per product. If you provide multiple size attributes for the same product, only the first will be applied. Additional size attributes will be discarded, and you will receive a warning.
- Submit only the size value. Don’t submit values such as "n/a", "none", or "multisize".
- Make sure to submit non-size information through the correct attribute, such as color
[color], material[material], and pattern[pattern]. - Submit this attribute for all products that vary by size.
- For apparel products, use this attribute when your product is a variant that is distinguished by its size. For example, use “S” as the value for a "small red T-shirt" and use “L” as the value for a "large red T-shirt". Also submit each variant as a separate product with the same value for the item group ID
[item_group_id]attribute. - Don’t submit multiple sizes separated by a comma (
,). Instead, use a slash. For example, enter "small/medium/large" (and not "small, medium, large"). - For products with multiple dimensions, don’t submit multiple sizes separated by a comma (
,). Instead, condense multiple dimensions into one size value using a slash. For example, enter 16/34 to represent a neck size of 16 inches and a sleeve length of 34 inches. - For non-apparel products, submit the relevant size. Sizes for different types of products vary widely, but providing this information can help ensure that your product is shown to the right users.
- For apparel products, use this attribute when your product is a variant that is distinguished by its size. For example, use “S” as the value for a "small red T-shirt" and use “L” as the value for a "large red T-shirt". Also submit each variant as a separate product with the same value for the item group ID
Best practices
These best practices can help you go beyond the basic requirements to optimize your product data for performance.
- Provide values that your users will understand. The values that you provide could be shown to users, so make sure that values you submit can be understood by your users.
- Use a consistent format for size. For example, imagine you’re selling a shirt that comes in small, medium, and large. For those variants, submit "S", "M", and "L". Don’t submit "S", "Medium", and "Lrg". The size that you submit is standardized before it’s shown to users. By submitting consistent sizes, you can help ensure that the size is standardized correctly.
- Provide more size details using the other size attributes. Provide the cut of your garment using the size type
[size_type]attribute. Indicate the country convention for your size with the size system[size_system]attribute. - Submit the complete size of your product. If your product size has several components, make sure to submit all of this information. Otherwise, the size could be misunderstood, and it might not be standardized or shown to the correct users. For example, if you sell shoes in different widths, you should specify the width in the size
[size]attribute. So, instead of just submitting size "8", you'd submit size "8 N" to represent "8 narrow". - For retailer-defined multipack products, please submit the multipack quantity using the multipack
[multipack]attribute. Do not submit the multipack quantity as a part of the size.
Additional guidelines
Review each section closely to determine if the requirements apply to your country or product. If you don't follow requirements that apply to you, we'll disapprove your product and let you know in your Merchant Center account.
Standard sizes (all countries and apparel categories)
| Sample values | Examples |
|---|---|
| One size fits all |
|
Small, medium, and large sizes (including ranges): XXS, XS, S, M, L, XL, 2XL, 3XL, 4XL, 5XL, 6XL |
|
| Baby sizing in months, including ranges |
|
Size followed by Toddler |
|
General numeric sizes, including fractional sizes (standard ranges for specific countries and categories): 000–100 |
|
Standard number ranges (all countries and categories)
We support any whole number 0-100, and some fractional sizes (1/2, 1/3, 1/4, etc.) are also accepted. Note this guideline is applicable across all countries.
| Countries | Category | Systems | Number range |
|---|---|---|---|
| BR | Coats and jackets | BR |
|
| AT, BE, CH, CZ, DE, DK, ES, FR, IT, NL, NO, PL, RU, SE, TR | Coats and jackets | DE, EU, FR, IT |
|
| AU, GB, IN | Coats and jackets | UK |
|
| CA, US | Coats and jackets | US |
|
| BR | Dresses and jackets | BR |
|
| AT, AU, BE, CA, CH, CZ, DE, DK, ES, FR, GB, IN, IT, NL, NO, PL, RU, SE, TR, US | Dresses and jackets | DE, EU, FR, IT |
|
| AT, AU, BE, CA, CH, CZ, DE, DK, ES, FR, GB, IN, IT, NL, NO, PL, RU, SE, TR, US | Dresses and jackets | UK, US |
|
| CA, US | Jewelry | US |
|
| AT, AU, BE, BR, CA, CH, CZ, DE, DK, ES, FR, GB, IN, IT, NL, NO, PL, RU, SE, TR, US | Pants (inseam) | Use the common system of each country |
|
| AT, AU, BE, CA, CH, CZ, DE, DK, ES, FR, GB, IN, IT, NL, NO, PL, RU, SE, TR, US | Pants and shorts (waist) | Use the common system of each country |
|
| BR | Shirts and tops | BR |
|
| AT, AU, BE, CA, CH, CZ, DE, DK, ES, FR, GB, IN, IT, NL, NO, PL, RU, SE, TR, US | Shirts and tops | DE, EU, FR, IT |
|
| AT, AU, BE, CA, CH, CZ, DE, DK, ES, FR, GB, IN, IT, NL, NO, PL, RU, SE, TR, US | Shirts and tops | US |
|
| AT, AU, BE, CA, CH, CZ, DE, DK, ES, FR, GB, IN, IT, NL, NO, PL, RU, SE, TR, US | Shirts and tops | UK |
|
| BR | Shoes | BR |
|
| AT, AU, BE, CA, CH, CZ, DE, DK, ES, FR, GB, IN, IT, NL, NO, PL, RU, SE, TR, US | Shoes | US |
|
| AT, AU, BE, CA, CH, CZ, DE, DK, ES, FR, GB, IN, IT, NL, NO, PL, RU, SE, TR, US | Shoes | UK |
|
| AT, AU, BE, BR, CA, CH, CZ, DE, DK, ES, FR, GB, IN, IT, NL, NO, PL, RU, SE, TR, US | Shoes | EU |
|
| BR | Underwear and swimwear | BR |
|
| AT, BE, CH, CZ, DE, DK, ES, FR, IT, NL, NO, PL, RU, SE, TR | Underwear and swimwear | DE, EU, FR, IT |
|
| AU, GB, IN | Underwear and swimwear | UK |
|
| CA, US | Underwear and swimwear | US |
|
| Other countries | Other categories | Use the common system of each country |
|
Shoes
Depending on your target country, you can submit a numeric size value for shoes plus a width measurement.
Available for all target countries
| Sample values | Examples |
Shoe width: XXN (extra extra narrow), XN, N, M (medium), W (wide), XW, XXW |
|
Available only for the United States and Canada
| Sample values | Examples |
Shoe letter width: 4A, 3A, 2A, A, B, C, D, E, 2E, 3E, 4E, 5E, 6E |
|
Pants
You can submit a numeric size value plus an additional word of description. If you need to add an additional word of description to clarify the size, we recommend that you submit the value in English.
| Sample values | Examples |
Inseams using numbers or one of the following size types: x-short, short, regular, long, x-long |
|
Coats and jackets
You can submit a numeric size value plus an additional word of description. If you need to add an additional word of description to clarify the size, we recommend that you submit the value in English.
| Sample values | Examples |
short, regular, long |
|
Underwear and swimwear
You can submit a numeric size value plus an additional cup measurement.
| Sample values | Examples |
|
Letter cup sizes |
|
Sporting goods
Products that are left- or right-hand dependent, such as baseball gloves or golf clubs, should include details about the hand use in the value submitted for the size attribute.
| Sample values | Examples |
| Free-form text to indicate right-handed or left-handed |
|
Baby and toddler (US only)
You can submit a numeric size value plus an additional word of description. If you need to add an additional word of description to clarify the size, we recommend that you submit the value in English.
| Sample values | Examples |
preemie, newborn |
|
Jewelry (UK only)
You can submit a letter size value plus a quarter or half size measurement.
| Sample values | Examples |
Letter sizes A–Z followed by optional quarter and half sizes |
|
Examples
Apparel products
Apparel products often vary by size. Use the same item group ID [item_group_id] for each variant. Here’s an example that comes in 2 colors, each in 3 sizes. For this example, you’d submit these 6 variants:
| Product data for a Google logo t-shirt, small, white | |
| Attribute | Value |
Title [title] |
Google Logo T-shirt - Small - White |
ID [id] |
12345-S-W |
Color [color] |
White |
Size [size] |
S |
Item group ID [item_group_id] |
12345 |
| Product data for a Google logo t-shirt, small, black | |
| Attribute | Value |
Title [title] |
Google Logo T-shirt - Small - Black |
ID [id] |
12345-S-B |
Color [color] |
black |
Size [size] |
S |
Item group ID [item_group_id] |
12345 |
| Product data for a Google logo t-shirt, medium, white | |
| Attribute | Value |
Title [title] |
Google Logo T-shirt - Medium - White |
ID [id] |
12345-M-W |
Color [color] |
white |
Size [size] |
M |
Item group ID [item_group_id] |
12345 |
| Product data for a Google logo t-shirt, medium, black | |
| Attribute | Value |
Title [title] |
Google Logo T-shirt - Medium - Black |
ID [id] |
12345-M-B |
Color [color] |
black |
Size [size] |
M |
Item group ID [item_group_id] |
12345 |
| Product data for a Google logo t-shirt, large, white | |
| Attribute | Value |
Title [title] |
Google Logo T-shirt - Large - White |
ID [id] |
12345-L-W |
Color [color] |
white |
Size [size] |
L |
Item group ID [item_group_id] |
12345 |
| Product data for a Google logo t-shirt, large, black | |
| Attribute | Value |
Title [title] |
Google Logo T-shirt - Large - Black |
ID [id] |
12345-L-B |
Color [color] |
black |
Size [size] |
L |
Item group ID [item_group_id] |
12345 |
Sizes with multiple dimensions
Some sizes are made up of multiple dimensions, such as "16/34 Tall", which means neck size "16 inches", sleeve length "34 inches", and "tall" fit. In these cases, make sure you submit all of these details as one value.
| Product data for an Android logo shirt, 16” neck, 34” sleeve length, tall fit | |
|---|---|
| Attribute | Value |
Size [size] |
16/34 Tall |
Size system [size_system] |
US |
Title [title] |
Android logo shirt, 16/34 Tall |
ID [id] |
3131-16_34-tall |
Item group ID [item_group_id] |
3131 |
Apparel with a specific cut
If your product fits into a specific size group, like petite, oversize, or maternity, then submit the size type [size_type] attribute.
If your product has a different inseam length, then submit that with the size [size] attribute.
| Product data for an Android logo jacket, XL, oversize, black | |
|---|---|
| Attribute | Value |
Size [size] |
XL |
Size type [size_type] |
oversize |
Title [title] |
Android logo jacket, Size XL, Oversize, Black |
ID [id] |
4567-xlb-blk |
Item group ID [item_group_id] |
4567 |
| Product data for an Android logo jacket, XL, black | |
|---|---|
| Attribute | Value |
Size [size] |
XL |
Size type [size_type] |
regular |
Title [title] |
Android logo jacket, Size XL, Black |
ID [id] |
4567-ml-blk |
Item group ID [item_group_id] |
4567 |
Shoes
Make sure to submit all details that affect the size of your product. The actual size for shoes, like many apparel products, is based on several attributes, including size [size], gender [gender], and size system [size_system].
| Product data for Google running shoes, mens 8.5 | |
|---|---|
| Attribute | Value |
Size [size] |
8.5 |
Size system [size_system] |
US |
Gender [gender] |
male |
Title [title] |
Google Running Shoes, Mens 8.5 US |
ID [id] |
09876-8_5-M-US |
Item group ID [item_group_id] |
09876 |
| Product data for Google running shoes, women’s size 9 | |
|---|---|
| Attribute | Value |
Size [size] |
9 |
Size system [size_system] |
US |
Gender [gender] |
female |
Title [title] |
Google Running Shoes, Womens 9 US |
ID [id] |
09876-9-W-US |
Item group ID [item_group_id] |
09876 |
Jewelry
Jewelry often comes in many different sizes. The size that is displayed to users is often based on many different attributes, including size [size] and size system [size_system].
| Product data for a white gold wedding band, 14K, 41½ | |
|---|---|
| Attribute | Value |
Size [size] |
41½ |
Size system [size_system] |
FR |
Title [title] |
White Gold Wedding Band - 14K - 41½ |
Color [color] |
white gold |
Material [material] |
white gold |
ID [id] |
909090-41_5 |
Item group ID [item_group_id] |
909090 |
Art prints
The sizes for non-apparel products often aren’t standardized, so if your product comes in multiple sizes, such as with art prints, still submit each variant as a separate product, but use the same value for the item group ID [item_group_id].
| Product data for an Android logo print, 16x12 in | |
|---|---|
| Attribute | Value |
Size [size] |
16x12 in |
Title [title] |
Android Logo Print - 16x12 in |
ID [id] |
232323-16x12 |
Item group ID [item_group_id] |
232323 |
Perfume
The sizes for non-apparel products often aren’t standardized, so if your product comes in multiple sizes, such as with perfume, still submit each variant as a separate product, but use the same value for the item group ID [item_group_id].
| Product data for Petites Fleurs eau de toilette spray, 3.4 fl oz bottle | |
|---|---|
| Attribute | Value |
Size [size] |
3.4 fl oz |
Size system [size_system] |
US |
Title [title] |
Petites Fleurs Eau de Toilette Spray - 3.4 fl oz bottle |
ID [id] |
454545-3_4floz |
Item group ID [item_group_id] |
454545 |
Mobile phone storage
The sizes for non-apparel products often aren’t standardized, so if your product comes in multiple sizes, such as with mobile phone storage, still submit each variant as a separate product, but use the same value for the item group ID [item_group_id].
| Product data for a Google Pixel 3, 16 GB, midnight blue, unlocked | |
| Attribute | Value |
Title [title] |
Google Pixel 3 - 16 GB - Midnight Blue - unlocked |
ID [id] |
676767-16gb |
Color [color] |
midnight blue |
Size [size] |
16 GB |
Item group ID [item_group_id] |
676767 |
| Product data for a Google Pixel 3, 32 GB, midnight blue, unlocked | |
| Attribute | Value |
Title [title] |
Google Pixel 3 - 32 GB - Midnight Blue - unlocked |
ID [id] |
676767-32gb |
Color [color] |
midnight blue |
Size [size] |
32 GB |
Item group ID [item_group_id] |
676767 |