MPN [mpn]

Use the MPN [mpn] attribute to submit your product’s Manufacturer Part Number (MPN). MPNs are used to uniquely identify a specific product among all products from the same manufacturer. Shoppers might search specifically for an MPN, so providing the MPN can help ensure that your product is shown in relevant situations.

An illustration showing product packaging with the MPN visible and highlighted

When to use

Required for all products without a manufacturer-assigned GTIN. Learn about the GTIN attribute

If the product doesn’t have a clearly associated MPN or is a custom-made product (for example, art, custom t-shirts, novelty products, and handmade products), the attribute is optional.

Format

Follow these formatting guidelines to make sure Google understands the data you're submitting.

For details on when and how to submit values in English, learn more about submitting your product data

Type	String (Alphanumeric, Unicode characters. Recommended: ASCII only)
Limits	1–70 characters
Repeated field	No
Schema.org property (What’s this?)	`Product.mpn`, Type: `Text`

File format	Example entry
Text	`GO12345OOGLE`
XML feeds	`<g:mpn>GO12345OOGLE</g:mpn>`

To format your data for Content API, see the Content API for Shopping.

Guidelines

Follow these guidelines to make sure you submit high-quality data for your products.

Minimum requirements

These are the requirements you'll need to meet to show your product. If you don't follow these requirements, we'll disapprove your product and let you know in the Diagnostics page in your Merchant Center account.

Submit any other relevant unique product identifiers. You might be required to submit the brand [brand] and GTIN [gtin] attributes. When you submit product identifiers, we can better understand what you're selling. When we understand what you're selling, we can make your ads and unpaid listings richer and help connect users to your products. Learn more about product identifier attributes
Use the MPN assigned by the manufacturer. Unless you’re the manufacturer, don’t use a value that you’ve created.
Distinguish between variants.
- Use the correct MPN for each product. Typically, each variant of a product (different colors or sizes) has its own MPN, so make sure to submit the correct value. A key exception is different sizes of apparel products, where all sizes often have the same MPN.

Additional guidelines

Review each section closely to determine if the requirements apply to your country or product. If you don't follow requirements that apply to you, we'll disapprove your product and let you know in Diagnostics in your Merchant Center account.

Compatible and refurbished third party products

Submit the mpn from the manufacturer who actually built the compatible product. Don't submit the original equipment manufacturer (OEM) details to indicate that your product is compatible with or a replica of the OEM brand's product. Learn more about requirements for compatible and refurbished third party products

Bundles

Use the MPN of the "bundle", not the individual products if the manufacturer created the bundle.
Use the MPN of the "main product" if you created the bundle. For example, if you bundle a camera with a lens and carrying bag, submit the MPN of the camera, which is the main product. Learn more about submitting bundles

Multipacks

Use the MPN of the "multipack", not the individual products, if the manufacturer created the multipack.
Use the MPN of the "individual products", if you created the multipack. Learn more about submitting multipacks

Printer cartridges

The MPN you submit depends on the manufacturer of the printer cartridge you are selling. Learn more about the requirements for printer cartridges

Examples

Food and beverages

beverage container with a MPN tag

Product data for a new 1l Bio Goat Milk
Attribute	Value
Title `[title]`	1l Bio Goat Milk - 1l
Brand `[brand]`	Tanja’s Goat Farm
GTIN `[gtin]`	0614141123452
MPN `[mpn]`	H2G2-42
Condition `[condition]`	`new`

Electronics

An illustration showing product packaging with the MPN visible and highlighted

Product data for a new black Google Chromecast 2 1080p Wi-Fi
Attribute	Value
Title `[title]`	Google Chromecast 2 - 1080p - Wi-Fi - Black
Brand `[brand]`	Google
MPN `[mpn]`	H2G2-42
GTIN `[gtin]`	7894892017139
Condition `[condition]`	`new`

Bundles and multipacks

An illustration of a bundle that includes a camera body, lens, and bag

Product data for a new Google 25.3 MP Digital SLR Camera Body including a 35mm lens and a blue camera bag priced at 435.00 USD
Attribute	Value
Title `[title]`	Google 25.3 MP Digital SLR Camera Body + 35mm Lens + blue camera bag
Price `[price]`	435 USD
Google product category `[google_product_category]`	`Cameras & Optics > Cameras > Digital Cameras (152)`
Brand `[brand]`	Google
GTIN `[gtin]`	00652810118491
Bundle `[is_bundle]`	`yes`
Conditrion `[condition]`	`new`
MPN `[mpn]`	00638HAY

Variants

If your product comes in multiple colors or sizes, you have different unique product identifiers for each of these variants. For example:

An example of ads without placeholder images

Product data for a new, small green Google t-shirt priced at 11.00 USD
Attribute	Value
Title `[title]`	Google T-shirt - Green - Small
Price `[price]`	11 USD
Color `[color]`	Green
Size `[size]`	S
ID `[id]`	9876-S-GRN
Item group ID `[item_group_id]`	9876
Brand `[brand]`	Google
GTIN `[gtin]`	9504000059422
Condition `[condition]`	`new`
MPN `[mpn]`	00638HAY

Product data for a new, small, blue Google t-shirt priced at 9.00 USD
Attribute	Value
Title `[title]`	Google T-shirt - Blue - Small
Price `[price]`	9 USD
Color `[color]`	Blue
Size `[size]`	S
ID `[id]`	9876-S-BLU
Item group ID `[item_group_id]`	9876
Brand `[brand]`	Google
GTIN `[gtin]`	9504000059422
Condition `[condition]`	`new`
MPN `[mpn]`	00638NIC

Product data for a small, new yellow Google t-shirt priced at 12.00 USD
Attribute	Value
Title `[title]`	Google T-shirt - Yellow - Small
Price `[price]`	12 USD
Color `[color]`	yellow
Size `[size]`	S
ID `[id]`	9876-S-YELLOW
Item group ID `[item_group_id]`	9876
Brand `[brand]`	Google
GTIN `[gtin]`	9504000059446
Condition `[condition]`	`new`
MPN `[mpn]`	00638ANG

Phone or tablet

An illustration with 3 different colors of one mobile phone


Attribute	Value
Title `[title]`	Google Nexus 6 - 32 GB - Midnight Blue - unlocked
Price `[price]`	199 USD
Google product category `[google_product_category]`	`Electronics > Communications > Telephony > Mobile Phones`
Brand `[brand]`	Google
Gtin `[gtin]`	0614141123452
MPN `[mpn]`	00638NAGPE
Condition `[condition]`	`new`

Store brand and private-label products

An illustration of a couch with product staging

Product data for a new, brown/green MyStore 3-seater couch priced at 799.00 USD
Attribute	Value
Title `[title]`	3 seater couch - brown / green
Price `[price]`	799 USD
Brand `[brand]`	MyStore
GTIN `[gtin]`	0614141123452
MPN `[mpn]`	00638NAGPE
Condition `[condition]`	`new`

Products without a MPN

Some products don’t have an MPN assigned, and so you don’t need to submit one. However, if the product does have an MPN assigned and you don’t submit it, then the product could be disapproved.

An illustration of a woman wearing a black dress

Product data for a new customized medium black dress priced at $32.00 USD
Attribute	Value
Title `[title]`	Black Dress Customized with Your Design - Size M
Price `[price]`	32 USD
Color `[color]`	Black
Size `[size]`	M
Identifier exists `[identifier_exists]`	`no`
Condition `[condition]`	`new`
Is bundle `[is_bundle]`	`yes`
MPN `[mpn]`	(Leave blank, since the dress is custom made and doesn't have an MPN)

An illustration of a scarf that

Product data for a new custom made orange/black wool scarf priced at $15.00 USD
Attribute	Value
Title `[title]`	Hand knitted polka dot wool scarf - orange / black
Identifier exists `[identifier_exists]`	`no`
Price `[price]`	15 USD
Color `[color]`	Orange /black
Condition `[condition]`	`new`
MPN `[mpn]`	(Leave blank, since the scarf is custom made and doesn't have an MPN)

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