Link Firebase and Google Ads

Once you've linked your Google Ads and Firebase accounts, you can import conversions and conversion event data (for example, parameters) from Google Analytics for Firebase to see how your ad campaigns drive app installs and in-app actions for your Android and iOS apps. You can also automatically import audiences that you create in Google Analytics for Firebase. 

This article describes how to link and unlink your Google Ads and Firebase accounts. You can also read About using Firebase and Google Ads together.

About unlinking Google Ads and Firebase

After linking, you can unlink your Google Ads account from Firebase projects at any time. When you unlink a Firebase project:

  • Google Ads and the Firebase project will stop sharing data.
  • Google Ads will stop importing conversions from that Firebase project, and new users won't be added to connected remarketing lists.
  • You'll still be able to see previously shared data in both Google Ads and Firebase.

You can unlink your Firebase project from your Google Ads account or from your Firebase account. Learn more about how to unlink from your Firebase account. 

Keep in mind

If your account is managed by a manager account, you’ll have access to all projects that are linked to the manager account. Any data the manager account imports from Firebase will also be available to you. If the manager account unlinks from those Firebase projects, your account will also be unlinked.  

Before you begin

To link a Firebase project to Google Ads, use a Google Account that has the following permissions:

  • In Firebase, your account needs to be an owner on the project that you want to link.
  • In Google Ads, the Google Account needs administrative access.

Keep in mind that to unlink a Firebase project from Google Ads, or to edit the link in any way, you’ll need to have those same access levels.

Instructions

Choose the Google Ads experience you're using. Learn more

To link a Firebase project:

  1. Sign in to your Google Ads account.
  2. Click the tool icon in the upper right corner of your account, then select Linked accounts.
  3. Under "Firebase,” click Details. If your Google Account is a project owner for any Firebase projects, you'll see them here. If you don't see a Firebase project, then ask the Firebase project owner for access.
  4. Find the project in the table, and then click Link. If you want to check what apps are associated with a project, click the down arrow to the left of the project name.
  5. In the link confirmation window that shows next:
    • If you’d like, turn on the option to share your Firebase Analytics audiences with this Google Ads account.
    • Click Link to finish linking the Firebase project to your Google Ads account.

If your Google Ads account is managed by one or more manager accounts, the “Accounts” column shows which of your manager accounts are linked to a Firebase project. 

  1. If the account is managed by multiple manager accounts (for example, by a sub-manager and a manager account), place your cursor over the data to see which manager accounts are linked to the project.
  2. If a Firebase project is linked only to your account and not linked to a manager account, you’ll see “This account” in the “Accounts” column. 

To unlink a Firebase project in Google Ads:

  1. Sign in to your Google Ads account.
  2. Click the tool icon in the upper right corner of your account, then select Linked accounts.
  3. Under "Firebase,” click Details.
  4. Find the project in the table, and then click Unlink.
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